Unseen Influences
The hidden forces shaping your choices
Unseen Influences
Latest Episodes
Wayfinding: The subtle ways you are guided to your destination
If you've lived in a community for a few years, you get to know your way around pretty well. If one road is blocked, you know in your mind how to work around it.But if you're visiting a different community, especially one in another coun...
Dynamic pricing: Pricing change as merchants gauge what you're willing to pay
The grocery shopper two carts behind you may be paying less for that can of tomatoes that you just put on the belt. Why? Because the store knows from your past shopping experiences what your price point is.With AI and even more powerful ...
Sniff, sniff. Wanna get married? The power of smell
Many years ago, as I was coming off a concourse on my way to the airport baggage claim area, I was hit with an overpowering smell. It was warm and inviting. It made me feel at home.As I descended the escalator, it was the unmistakable sc...
Shaping your mind: Employee training
There used to be a snarky joke about the Bell Company, when it existed back in the 60s and 70s, that the employees had Bell-shaped heads. In other words, they all spouted the same company line. It makes sense when you think about it, everyone n...
Social influence: How others' opinions impact your actions
You may believe you're an independent thinker, but odds are you are influenced by others' actions or beliefs.In most cases, the influence is inconsequential, but it's important to know how their beliefs and actions impact you to fully un...
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