Between The Forks
Welcome to Between The Forks, the official podcast from CLARK — the original inventor of the forklift and a global leader in material handling innovation. For more than a century, CLARK has built the machines and the momentum that keep industries moving. Now, we’re taking you beyond the warehouse floor to explore the ideas, technologies, and people shaping the next century of lift trucks and logistics.
Each episode, we:
• Break down the latest in drivetrain, battery, safety, and automation technologies
• Talk with industry experts, operators, and leaders who keep supply chains running
• Unpack real-world applications, operational insights, and lessons learned from the field
• Explore how efficiency, safety, and sustainability are redefining the way the world moves
From legacy engineering to next-generation innovation, Between The Forks brings you an inside look at the evolution of an industry CLARK helped create — and continues to lead. Whether you manage a fleet, move materials, or simply want to understand the machinery that powers the global economy, this is your inside track to the world that moves the world.
Between The Forks
Latest Episodes
Connection Over Perfection: What Really Moves the Load
What really drives sales success in today's world?In this exclusive conversation, leadership and communication expert Jay McChord joins Between The Forks to discuss why connection—not product features, perfect presentations, or memorized...
Built To Last: 30+ Years Inside CLARK Engineering
Some careers don’t just span decades—they shape industries.Mark Dyster has spent more than 30 years inside the forklift world, bringing a rare, firsthand perspective on how material handling has evolved—and what it takes to build equipme...
What Really Matters In A Forklift Walk-Around
When customers walk up to a forklift, they’re rarely thinking about spec sheets, feature lists, or marketing language. What they notice first is visibility, comfort, safety, service access, and whether the truck feels like it will actually make...
Dealer of the Year Blueprint: How Tri-Lift Built an Elite Forklift Dealership
In this episode of Between the Forks, Robert Bond, Vice President of Sales & Marketing at Tri-Lift Industries, breaks down what truly makes a forklift dealership elite — and why Tri-Lift earned the honor of 2024 CLARK Dealer of the Year.
CLARK TEC: Carrying a Legacy of Innovation Into the Future
Technical training is evolving—and the expectations for today’s service teams are higher than ever. On Between the Forks, Oscar Silos, Technical Trainer at CLARK, shares how the new CLARK TEC program is reshaping how dealers and te...