EP 30: The Go-To Realtor Blueprint How Top Realtors Become the Most Trusted Experts in Their Community with Randy Caroll

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✅ Database marketing strategies
✅ Lead nurturing systems
✅ Buyer follow-up workflows
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EP 30: The Go-To Realtor Blueprint
How Top Realtors Become the Most Trusted Experts in Their Community with Randy Caroll

In Episode 30 of The Buyer's Box Podcast, Andrew Burnett sits down with Randy Carroll, Director of Strategic Partnerships at Rooster, to discuss one of the biggest opportunities most Realtors overlook:

👉 The leads already sitting in your CRM.

Many real estate agents spend thousands of dollars generating new buyer leads but stop following up long before those buyers are actually ready to move.

Randy explains why successful Realtors focus on long-term lead nurturing, database engagement, and CRM systems that keep buyers connected throughout their buying journey.

You'll learn:

• Why your CRM may be costing you closings
• How to reactivate old real estate leads
• The buyer follow-up strategy that creates long-term relationships
• Why database marketing produces higher ROI than constantly buying new leads
• How to nurture buyers through today's longer buying cycle
• CRM strategies that keep your business top of mind
• How technology can help create a more predictable real estate pipeline

⏰ TIMESTAMPS

00:00 Introduction
00:45 Meet Randy Carroll
03:18 How Randy Got Into Real Estate Tech
06:55 Commissions Inc.
09:42 Chime (Lofty)
12:30 Why Randy Joined Ruuster
15:20 What Ruuster Does
19:05 Why Buyer Lead Nurturing Fails
22:48 What Makes Ruuster Different
26:10 Ruuster's Growth Story
29:35 Marketing Lessons from Alec Cheplak
32:40 Facebook Lead Generation Strategy
35:10 The 3 Daily Posts Every Agent Should Make

🎯 WHO THIS EPISODE IS FOR

• Realtors with large CRM databases
• Agents struggling with lead conversion
• Team leaders building lead nurture systems
• Buyers agents focused on long-term relationships
• Realtors looking to improve ROI from existing leads

📥 GET THIS EPISODE'S EBOOK + FREE ACCESS TO OUR REAL ESTATE LIBRARY!

👉 https://joinshft.com/free_ebookep30

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Transcript

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SPEAKER_00 0:11

All right, guys, welcome to the Buyers Box Podcast where we focus on agents working with buyers. Today we have a special guest with us, Mr. Randy Carroll.

unknown 0:20

Mr.

SPEAKER_00 0:20

Randy Carroll, for some of our listeners, can you tell us who you are?

SPEAKER_01 0:25

I am a father of a 15-month-old boy who I love dearly. Uh, my wife is amazing. I am the director of strategic partnerships for a company called Rooster, designed to help drive uh buyer activity. Uh, and I am fortunate enough to be entering into my 11th, 12th year in the real estate industry.

SPEAKER_00 0:52

Wow, that's some tenure ship there, man.

SPEAKER_01 0:55

You know, it's all I've ever known. Um, I had a very small career stint outside of real estate for like eight whole months out of college and then got into the real estate space on the tech side and have never looked back.

SPEAKER_00 1:09

Okay. So um, I mean, I guess to unpack that a little bit. Did you go to school specifically for technology or how did you fall into the space?

SPEAKER_01 1:18

I went to school for broadcast and electronic media. So, in classic fashion, I didn't go into that career that I got a degree in. I uh got out of college, I went to school in rural North Carolina and I loved my college experience, but I was really desperate to get back to the city because I'm very much a city person. So I took the first job I could get in Atlanta, where I'm from, and got back to Atlanta just doing a small little gig here, um doing a small little gig there, and then I got into the real estate space. It's actually a fun story how I got into the real estate side of it. Um I joined a rugby team, a men's league rugby team in Atlanta, and we practiced you know two times a week, and I was really anti like going out during the week. Like I'm a very regimented person, right? So like I go to practice and I go home. Um, but this one Thursday after practice, the guy said, Hey Randy, come to like our local watering hole that like sponsors the team. Like, we'll buy you your beer, just come have one and hang out. Like, okay, fine, fine. So um I went to the local watering hole, and there's a group of businessmen um dressed in slacks, you know, suits, all this stuff, looking really professional on the other side of the bar. And we were on the other side, stinky, dirty, covered in mud from rugby practice. And we're just chatting it up, and this like six foot six Kiwi walks over to us with this deep New Zealand accent, and he like asked us, Do you boys play rugby? Like, are you ruggers? I can't, he used some very New Zealand phrase. I was like, Yeah, yeah, yeah, we play for the local team in Atlanta. And so we just kind of uh cut it up for a little bit. During our conversation, another guy walks over and he sort of asked me about myself. You know, I told him I went to this high school in Atlanta, and he said, Oh, my wife went to the rival high school, and I looked at him, I was like, Oh, I feel bad for your wife. And he's like, Oh, you're a competitive guy, you should come work in sales for me at a little company called Commissions Inc.

SPEAKER_00 3:28

Okay.

SPEAKER_01 3:29

That was and I thought that sounded like a scam.

SPEAKER_00 3:32

Yeah.

SPEAKER_01 3:33

Because that name was was tough. And so I was like, all right, you know, that sounds great. I'm kind of happy where I am, whatever, we'll talk. And so I called my dad later. My dad, and I my dad's in real estate, and I asked him, Do you need like does real estate agents, do they need CRMs, technology, legion, all this stuff? Because I didn't know anything at the time. He's like, Oh, yeah, it's a big need, it's a big need in the industry. It's like, okay. So I called the called the guy back. Uh, guy's name is Jason Hobak. He was the president of Commission Zinc. And uh long story short, I started working there 10 days later.

SPEAKER_00 4:08

Wow. And it was this before they were acquired and they were a little company at the time?

SPEAKER_01 4:13

Uh yeah, yeah. This was little little company, little company at the time, um, long before Fidelity acquired them, several years before Fidelity acquired them, uh, before they rebranded to Sync. So it was real small, real gritty. Um, just exactly what you'd expect when you think of a little no-name startup.

SPEAKER_00 4:35

Okay. And what did you do there? Uh obviously sells, but like what were what exactly were you selling?

SPEAKER_01 4:43

Yeah, so commissions at sync now is a lead gen CRM product. Their like flagship feature set was really their lead generation on the buyer side. So I got exposed to lead gen and buyer um you know, follow-up at a pretty early in my career. So I worked in sales for them, um, did a short stint um selling buyer leads to to uh loan officers as well. Kind of we come came out with a second product, um, and then I held I I started hosting events for them uh for a very, very short period of time before making the move ultimately to Chime.

SPEAKER_00 5:19

Okay. Chime, now a lot of us know now Lofty. Yep. How long were you there? I was at Lofty for two and a half years, I think. Okay. So definitely saw some quick evolving technology, I think.

SPEAKER_01 5:36

Yeah, so I went to Lofty to help lead like their event strategy and like uh uh partnership sales. Okay. And and and and Chime, what I really appreciated about Chime at the time was they were releasing new features literally on a three-week to monthly basis. So we were iterating really fast and building a ton of momentum, it was a lot of fun.

SPEAKER_00 5:57

Okay. And then how did you get partnered up with Brewster? Because I'm sure that's gonna be a great story too, right?

SPEAKER_01 6:03

Um, it will probably be the most boring story I tell, actually. Uh hate to let y'all down, but I was at Chime at the time, pretty content. Um, the guy who had hired me at Chime had left, actually. So that gave me some pause. But I was actually on vacation, on a very cool vacation to Dubai. Um, it's a different story, but I got a LinkedIn message from the founder of Rooster who basically said, I have this product, I have this idea, um, I don't have real estate experience. What do you think about coming and helping me get this off the ground? And I sent him a response that said, Hey, happy to talk, but I'm on the other side of the world. I'll message you in three weeks when I'm home. If you're still interested, then we can pick it up from there. And we did. I liked the concept. Uh, left a very good position at Chime and really excited. I mean, I've been at Rooster now for four plus years and it's been an incredible ride. Okay.

SPEAKER_00 7:07

Now, obviously, I think some of our listeners are gonna intimately know what Rooster is. Um I know for a very long time everyone thought you were just, you know, you were the app company, and I know you guys have definitely evolved from that. So in a nutshell, if no one has ever heard Rooster and they're like, what the heck? That's a crazy name. Um what what is Rooster?

SPEAKER_01 7:31

Yeah, so um we actually took the hardest path possible developing a product because we did start on the mobile app side where our product was exclusively a mobile app. And um, there was some really there's some really great concepts around that that I can talk about. Um, but we started with the hardest feature set first, and then we moved downhill. So we have a lot of momentum because everything else is kind of easier once you get through that. Um, and our product is designed to be a database engagement tool. The net net of it is um real estate teams, you know, brokerages have spent tons of money generating leads. So they have this big database of leads. Um, but the tools in the marketplace today are not aligned with the buyer buy cycle, right? It takes buyers on average, according to NAR, and this has been the stat for forever, uh it takes them like 19 months to transact, right?

SPEAKER_00 8:31

It's a long time.

SPEAKER_01 8:32

Um, as soon as they hit the CRM 19 months later, there you go. And so most tools on the marketplace today stop nurturing those leads after 12 months. So you have this delta of seven months where the lead is totally forgetting you exist. And so we come in, and our strength is getting people re-engaged with you, you know, helping you generate opportunities out of the leads you've already paid for, which are typically the most profitable set of leads in your business, in your in your database. And um we do this through um some uh some AI components, some personalizations, but um, and our product is a little more robust than that, but a high level, we help engage leads at the top of the sales funnel and through kind of our robust feature set, we nurture them through the sales funnel into closing and keep them in your ecosystem post-closing.

SPEAKER_00 9:29

Okay, and that's super cool. Now, are most rooster users still using the app? I mean, is that still pretty popular?

SPEAKER_01 9:38

Um, yeah, yeah. So it's part of the whole sales funnel component, right? So if we start at the top of the sales funnel generating opportunities, you know, through email marketing, then as people progress in their seriousness of buying or as they connect with agents and they move through the sales funnel, uh, they kind of graduate to downloading the app and searching in a more collaborative way. Um, and so that's part of like the nurturing and lead conversion process. But I would say a very small percentage of people come to Rooster and say, I've needed an app. So now I'm gonna have one. They come to us saying, I've got this big database of leads, help me convert them.

SPEAKER_00 10:20

Yeah, no, I love that. And I guess kind of last question around this particularly. So obviously, a guy that's been in the in the real estate space for tech for some time, and you know, you worked for two rather large companies before you came to Rooster, like for a listener that maybe has some of these other products, like outside of I guess just them stopping that email at that month 12, and gosh, some providers are even quicker. What else, you know, or you know, what else you would you say like really differentiates like Rooster compared to like another IDX provider or you know, VAW or whatever other service that you know an agent might be looking at.

SPEAKER_01 11:00

Sure, sure. So um I would say our we have competitors on feature sets, but we don't have a competitor who does it everything that we do, right? So if you're saying to yourself, like if you take a step back and look at your business and say, and I look at my customer journey through my business and say, I have a broken sales funnel or I have a um discontinuous consumer journey through my business from the first day they registered on my website to the day they closed. No company fills those gaps in each step the way that we actually do. Um, you have various tools that you put together to address that full set of features. So I think that's something that the marketplace is still wrapping its head around because it's not used to this. Um I would say that tools like Sync and and you know, Lofty, they're phenomenal. They're all in one products where you know you can sign up with them from soup to nuts, uh, but you're just going to have shortcomings when someone wants to be everything to everyone. Like I talk to, I often talk about how you can't be everything to everyone and expect to convert any leads, right? You have to be authentically yourself and you're going to convert much higher than you think. Um, but you're obviously going to turn off people who aren't um attracted to your personality type, which is totally fine. And all in ones can kind of have the same effect.

SPEAKER_00 12:37

I found out that grandmas love me and I work with a lot of retirees. Um, I was raised by my grandparents, and you know, I didn't really think about that really early on in my career, but like my bread and butter, my business is retirees. We you know, a lot of retirees that are relocating here. So I run off, you know, and I you know, I went on a listing appointment yesterday with a guy who was 82 years old. And half the conversation wasn't even talking about listing his house, it was just talking about him and his life and everything cool that he's done. And gosh, he was 82, you know, probably out, you know, outrunning some guys I know that are, you know, my age.

SPEAKER_01 13:20

Yeah, that's amazing. You know this about yourself. You know, these are the people who I appeal to, and you don't have to pretend, um, and you don't have to try to appeal to you know folks outside of your kind of personality set, and that's totally fine. There's enough business to go around.

SPEAKER_00 13:39

I agree. All right, so I want to kind of talk about growth. Obviously, you've been at Rooster for like you said a little all over four years, and um I know we kind of run around some of the same circles of coaches and you know events. I've definitely seen you at plenty of events now. Um, kind of talk about that growth, you know, maybe early on, and then like what did Rooster do within say like the last 12 months that's just really put you guys on fire?

SPEAKER_01 14:05

Yeah, the the growth story is a fun one because it's not all sunshines and and roses. Um, when we started, it was hard, man. It was really hard. Um, we were as a company figuring ourselves out, figuring out what is our niche, what is our value prop. Um, what are we doing to move the needle in a measurable way for our clients? Like, how are you tying our product to an ROI? Because that's what really matters at the end of the day. Right. Um, you your tech company, your tech products need to either save you time measurably or or make you money measurably, right? Ideally, they do both, but they need to at least do one of the two. And so we were just figuring that out, and growth was slow at the start. And uh, we worked with some folks who, in retrospect, you know, our products were not a good fit for them. Um, so that that wasn't easy. But once we really figured out our avatar is large database teams who aren't afraid of who are who are chasing aggressive growth, right? Once we figured that out, we I mean, we kind of lit on fire. And a lot of that is because of the the marketing coaching that we did with the Cheplaks, you know, Alec Cheplak namely. Um, but we've been, you know, attending John's events. I actually, tongue in cheek, say that we're responsible for John taking sponsors at events.

SPEAKER_00 15:38

Okay.

SPEAKER_01 15:39

Um, and I've said this to him kind of in a funny way, but um we showed up to one of John's event in Tahoe. We just showed up. Um, we bought an online ticket because the in-person tickets were sold out. Um, that being said, the online tickets were the same price, mind you. Yeah, um, and we showed up and we're like, hey, John, we're here. Um events always have last-minute cancellations. We bought a ticket. Can we come sit inside? And John, to his credit, said, Hey man, I appreciate you being here. It means a lot. We can't, we don't have sponsors, we don't have vendors inside. And I know that you're not a slimy sales guy that's just gonna pitch to everyone you talk to, but inevitably it will come up that you're not an agent and that you are a vendor. Um, and I can't have that distraction in my room. So I'll give you your money back. Um, and you just can't you can't come inside. Well, we said, no, no, no, keep the money. We're gonna watch online. So we sat in the lobby, watched online, and when people were done with the event, we talked with them there. The next event John did, he reached out, we're doing sponsorships.

SPEAKER_00 16:49

I love it.

SPEAKER_01 16:50

Um, and that's kind of a funny story, but it has meaning. And there's a takeaway in this. We identified this community was really valuable, that it was full of our avatar, it was full of our ICP, you know, whatever sales terminology you want to use. Um, that it had the people that we wanted to partner with. And so we just said, we're gonna go put ourselves in that community. And that's part of our growth, is we poured deeply into the communities that we wanted to be a part of. And in return, they've reciprocated tenfold.

SPEAKER_00 17:28

That's that's awesome to hear. So, to our listeners who might not know who the Chutblacks are, who John is, um, John Chuplack, he's he's a real estate coach. Uh gosh, he's been doing it for a really long time. Um you can maybe think of maybe like a Tom Ferry or Mike Ferry similar uh event situation. John's always been around recruitment. Um he's known for uh a term called KFR, which keep freaking recruiting for for the young list. That is the PG web. Yeah. Um Allie and I, we are actually in in uh coaching with him. Um our our team growth has been amazing. Um our our sales growth has been phenomenal as well. So I can only imagine connecting with that. Um we've only gotten to go to one Tahoe event. Gosh, being uh here in South Carolina, it's the other side of the world, it feels like it's hard. Um but we had so much takeaway. You know, we got to go this one last year, and um, you know, we did some like one-on-one sessions with Alex. Um I'd like to dive into that because you know, I I get a call every Monday with John. Um, could text his phone, ask him questions if needed. But you know, I'm not coaching one-on-one with Alex. Like, what exactly did he tell you guys over at Rooster to do? And like, what have you implemented and what's been the outcome?

SPEAKER_01 18:45

Yeah, so the first thing that changed when I was working with Alec was just simply my mindset. Like, I'm kind of a you've got sales and marketing, and I'm much more oriented towards the sales side. Um, but the truth is, unless you have someone to sell to, you're not very useful as a sales guy. Um, so we really had to get into the mindset around being marketers and um expand the way that we were pouring value into communities, right? So um he helped us kind of refine our thought process around who our avatar is, um, you know, get really, really specific into um who that avatar is. Like put he he he provided kind of a framework to define avatar outside of just like the way we felt that day. So that was really, really helpful. And once we did that, we were able to develop kind of a social media strategy around that avatar. Like one of the things that I hear Alex say every day in my head when I sit down at my computer and open up Facebook is uh friend requests, sending friend requests is a money-making activity. So find your avatar that are somewhere in your circle and friend request them on Facebook. Literally. Um that's gonna get them exposure to the content that you're throwing out there. I actually called someone who I had never spoken to yesterday, and she said she thanked me for my social media content. We had never spoken before, mind you. Um, she thanked me for what I had posted, for what I have been posting, because it's value, value, value. It's not like, you know, every once in a while you post a rooster win, but you know, it's you you lead with value. Here's something that's helpful, here's something that's helpful. And I called this person. I was doing my calls, prospecting. I called her. She said she recognized who I was when I introduced myself, even though we'd never uh never spoken before. And she thanked me for the content. And she's like, Yeah, let's set up an appointment for you know uh for for next week. So I was able to book a sales call because I was posting social media content. Um people reached some someone messaged me in Facebook Messenger the other day and said, Hey, it's probably about time I take a look at Rooster. It's like, you know what, it is probably about time, even though we had never had any dialogue before. Um so Alec was instrumental in helping us understand how we can turn a personal Facebook profile into a business generating machine, um, which was totally a new concept to us because we were trying to figure out what our paid marketing strategy was going to be. What PPC keywords are we gonna be? Begin to run.

SPEAKER_00 22:01

Are you doing any of that?

SPEAKER_01 22:03

No, we're not doing any of it. Wow. So we completely, completely abandoned that strategy. Um, went all in on sending our friend requests, posting three times a day, giving value, giving value, giving value. Um, and I go to events and people say, you know, hey, I've seen your stuff on social media. Y'all are doing great. Love your stuff.

SPEAKER_00 22:31

So, so tell me, in this last year, and I, you know, I gosh, I I definitely see you posts, and everyone at Rooster MCM posts, which is super awesome. Um, what kind of growth has that like percentage-wise been on your business?

SPEAKER_01 22:44

Um in 2025, we more than doubled the business.

SPEAKER_00 22:49

Wow, with with zero paid ads, zero paid ads.

SPEAKER_01 22:53

Yeah, that that's the the only money we spent was coaching and attending events, but it was zero paid ads.

SPEAKER_00 23:01

How many, how many events last year? I know you guys were always on the road.

SPEAKER_01 23:05

Oh gosh. Uh, I think we sp I think I racked up 90 to 100 hotel nights.

SPEAKER_00 23:10

Wow. Okay.

SPEAKER_01 23:12

Yeah, certainly not a record I want to break.

SPEAKER_00 23:14

Oh, yeah, especially you know, new father.

SPEAKER_01 23:17

That's right. Yeah.

SPEAKER_00 23:18

For myself, you know, and wow, good for you. Early on, I I traveled and worked really long hours and got and missed out on on things that I now wish I wouldn't have. But you know, sometimes when you're early on building that business, sometimes it's what it takes, and you know, the person that will get up and go do it, you know, so it's responsible at the same time.

SPEAKER_01 23:38

Well, my wife is a saint for putting up with it. Um, I am we're really I'm really just grateful that uh I'm able to do this. And uh thankfully our rooster team is growing, so I'm not gonna have to be the one to attend every event this year.

SPEAKER_00 23:55

Okay, okay. So some of those marketing strategies, I I've heard Alec Chaplack say you can apply this to any business. And I even think you um just had a speaking event out in Vegas kind of about this. So, what could you share with our listeners? Um, what they could be doing on social media, or maybe some tips and tricks that they could do to generate some more business without spending any dollars?

SPEAKER_01 24:24

Yes, so the marketing strategy that we're that we got from Alec, and the coaching we're getting from Alec was actually designed originally for real estate agents. We as a tech company were the ones who were trying to figure out how it applies to our business. So this really is for you, you know, Mr. and Mrs. Agent, right? Um, this is very much for you. One of the things that I think is heavily underutilized, it's kind of a free resource, is building Facebook groups for your community, right? We talked, I talked about finding your avatar, finding what type of people that you want to be working with, or maybe the community that you want to work within, right? You know, I live in a really small town called Santa Rosa Beach. Um, even within Santa Rosa Beach, there are pockets of our community that if I was an agent, I would want to target these specific things, these specific places, right? There's a thousand-house neighborhood called watercolor. Um, and the average price point in there is like multi-million dollars. So a thousand homes, multi-million dollar average price point, you don't have to sell that many to have a great life, right?

SPEAKER_00 25:42

Yeah.

SPEAKER_01 25:44

And what I see folks do um who have a great deal of success in this category is creating those Facebook pages that are uh Facebook groups, and and Alec talked about this in detail at the event you mentioned, um, but creating that group and just being the go-to source for happenings, things that are going on, updates, things you ought to know about watercolor or just your community that you have selected, or um hobby that you love. Real estate is so unique in the sense that we all need shelter.

SPEAKER_00 26:27

Yeah, right.

SPEAKER_01 26:28

Everyone needs a house. So you don't actually have to sell really on any on anyone on the idea of do you need a home? Like directionally, people, yes, they need a home. Um, you've got your you can dig a little deeper and argue between renting and buying and so on, but the American dream is buying a home that is undisputed, right? So you don't need to go sell why someone should buy a home that typically sells itself. So, with that being understood, you can find your community of people, you can find your hobbies, your geo geographic location, things that you love, and you can just pour into those. That will attract people, and those people need shelter. So when you create this free Facebook page, uh group, what have you, get folks invited to it, post what's going on in that area. And uh, we have a client who manages 120 different Facebook groups, and it's you know wildly successful.

SPEAKER_00 27:34

120. Holy shit.

SPEAKER_01 27:36

Yeah, he's in multiple markets and so on and so forth. And he's got a really eclectic set of interests, so he does things for all stuff like tacos, literally a group about tacos.

SPEAKER_00 27:47

I love it. Whereas the speech, right? Yeah, okay. And and and that's being able to cast a wide net. Yeah, for sure. And I think if you have if you have a team or you're on a team, like we tell our agents all the time, like leverage your teammates, leverage your resources you have, and gosh, you might not get along with that person, but you know your teammate might, and you know, vice versa. You know, so certainly all right, so definitely um and friend requesting people, so that's huge. Run in these groups 20 a day, all you need. 20 a day, okay. And then I I've you're only posting three times a day. Um like a minimum.

SPEAKER_01 28:36

I would I would say that should be the minimum. Sometimes I do a little bit more, sometimes I do less, which I shouldn't, but yeah, three times a day. But I'll tell you what, I went to at John at Alex event, John was like the first presenter of the day. It was like 8 30, 9 o'clock. He walks up there with his phone. You can see him clicking on it. He goes, I just posted my seventh Facebook post of the day.

SPEAKER_00 29:04

Whoa.

SPEAKER_01 29:04

Yeah.

SPEAKER_00 29:05

So it has to be in like groups and stuff. He's doing this, right?

SPEAKER_01 29:10

Very, very possible. I didn't fact check him on it. Um, but and that's definitely extreme. Like, do not hear me as saying that you need to do that now. Um, but start with three a day. Three a day, one personal people like to know who they're working with, right? One value add. Here's something valuable to know. And the third is really, really important that you do this tactfully. Tell a story of someone that you helped winning, help helped you helped win, but make sure that the person you're telling the story about is the center of attention in the story. You are not the center of the attention, right? Your client got this outcome that everyone is envious of, and you were just there to facilitate.

SPEAKER_00 30:08

Yeah. I think oftentimes the agent thinks they have to be the hero.

SPEAKER_01 30:13

That's right. Yeah, the agent is not designed to be the hero in these situations. You're not the hero. People aren't interested in you telling hero stories about yourself, but they'll be thrilled to hear about the stories of someone that you helped, as long as you're telling the story about them first.

SPEAKER_00 30:31

So yeah. We we've started doing some of the social media stuff on a small scale. Um, I think I post a little bit more so than my wife. Um I try to schedule like five or six a day. I love it.

SPEAKER_01 30:46

That's great.

SPEAKER_00 30:47

And I've leveraged you know, like great content that I'm hearing from other people. So like if I see something that I think someone else would get value from, I don't necessarily copy it word for word by any means, but like I make it Andrew Burnett's version. Oh yeah. You know, I've I've also, you know, I've used AI, um, especially like creating images and stuff like that. Like I had a funny one the other day where I was holding a lobster with a six pack.

SPEAKER_01 31:16

I saw that was good, dude.

SPEAKER_00 31:18

I definitely don't have a six pack, but um maybe one day. So yeah, I I mean we've definitely seen some success, and especially like from a team team leader standpoint, like we sit down with agents now you know as as for interviews to partner with us, and they know a little bit about us now. So I can only imagine that's really how it's working for you on your you know on your demo calls and your sales calls. So I guess um, you know, I really appreciate you spending some time with me today, Randy. I always kind of end this with some rapid questions. Um and I'm excited to hear because you're a tech guy, especially for this first one, and then you know, kind of wrap it up. But uh first question, what is, in your opinion, the best CRM?

SPEAKER_01 32:07

Totally loaded question too. I will say the majority of our clients use follow-up bosses or CRM. I am personally very excited about SureSend.

SPEAKER_00 32:23

Yeah. Preston's in our market. I'm seeing him post all the time about it. Um, I told him if we sign up, he's gotta come come, you know, do it train us in person.

SPEAKER_01 32:34

Hey man, if you're in the market, they definitely should. Opportunity missed if they don't. Yeah.

SPEAKER_00 32:40

All right. Second question: What is uh one daily metric or a weekly metric that you're focusing on in your business that's moving the needle?

SPEAKER_01 32:52

Um it's it's really not that different from the real estate space. I love what Dustin Runyon teaches about 20 21 or 22-minute conversations a day. Um, I'm trying to run as many demos as I can. That's uh the the more demos that I run at Rooster, the more I know we will bring on new clients. So um set setting setting those demos, move the needle. I will tell you because of the groundwork we put in with this social media, you will, if you start this strategy, you will feel like you're yelling into the void, you will feel like it's not working, you will feel like no one sees it. I promise. You will feel that way. Just keep going because it makes the conversations um, it adds up over time and it makes the conversations easier. Um, that I have experienced that firsthand, and I'm I'm certain you will as well.

SPEAKER_00 33:48

I guess one question I didn't ask about that. Did you guys monetize your page at all?

SPEAKER_01 33:53

Uh you know, I did, I did, I did. Okay.

SPEAKER_00 33:56

So you don't think that doesn't hurt the algorithm or anything like that?

SPEAKER_01 34:00

I didn't even bother looking. I got a notification that said like click here to monetize, and I clicked. Like I was kind of brainless about it. Uh, you know, it's not a thing that I measure or care about. I just thought it was funny.

SPEAKER_00 34:15

Allie and I were laying in bed last night laughing. We've made about 80 bucks. There it is. Yeah, like four, I don't know, five or six months.

SPEAKER_01 34:22

Forget real estate, yeah, Facebook influencer.

SPEAKER_00 34:26

You know, and I and I told her, I'm like, look, we're gonna save this up and get a little weekend get away out of it.

SPEAKER_01 34:32

Hey, dude, that'd be pretty cool, actually. I didn't even think about that. I used my uh I used my Facebook payout the other day to pay for ice cream, so that's pretty cool.

SPEAKER_00 34:40

All right, all right, fair enough. All right, so last question here. Man, I know you're in all the great rooms because I see you posting about it and you're around all uh all some of my favorite people, but is there a book that you've read, you know, in your life that maybe's changed your you know outlook on on business or life or something that's just really you know been a good pivotal book for you?

SPEAKER_01 35:03

Um, I'll tell you the my favorite book I've ever read that had an impact on my life um is a book called The Bitcoin Standard.

SPEAKER_00 35:11

Okay.

SPEAKER_01 35:12

Um if you hear that title and hear the word Bitcoin and you get triggered, read the first seven chapters of that book and ignore the rest.

SPEAKER_00 35:23

Okay.

SPEAKER_01 35:24

The first seven chapters are nothing about Bitcoin, so just read those. And if Bitcoin triggers you, don't read the rest.

SPEAKER_00 35:34

All right, and super last thing, Randy. If anyone wanted to contact you, obviously was interested in rooster, just wanted to be your friend. Uh, what's the best way to get in touch with a guy like you?

SPEAKER_01 35:46

Uh I'm on Facebook, Randy Carroll, um, two R's two L's. Go to rooster.com, R-U-U-S-T-E-R. That's Rooster with two Us. Uh R-U-U-S-T-E-R.com. Um, but Facebook and our website, if you submit anything on our website, I'll see it. So um those are probably the easiest ways. Awesome.

SPEAKER_00 36:12

Well, Randy, I really appreciate you coming on the show today. Uh, I'm sure people are gonna get some positive impact, some actual things that they can do with their business. And I'm super excited to continue watch uh you personally, but Rooster as well, you know, continue to crush business. And uh hopefully I see uh an an uh an event soon.

SPEAKER_01 36:31

I appreciate it, man. Thanks so much for having me. It was a lot of fun. Absolutely.

SPEAKER_00 36:35

Bye.