EP 22: The One Rule Couples Working Together MUST Follow with Andrew & Ally Burnett

In Episode 22 of The Buyer’s Box Podcast, Suneet Agarwal sits down with Ally and Andrew Burnett, a husband-and-wife real estate team, to break down the one rule couples working together must follow to grow their business without damaging their relationship. 

This episode explores how successful Realtor couples create structure through clear roles, boundaries, communication systems, and defined responsibilities — instead of mixing emotions with business decisions.

If you’ve ever felt like:

Working with your partner creates tension…
 You’re overlapping responsibilities…
 You’re unsure how to balance business and relationship…

This episode will give you clarity.

Inside this episode, you’ll discover:

• Why couples must separate roles in a real estate business
 • The “line in the sand” rule that protects both business and relationship
 • How sales pressure can impact personal dynamics
 • The importance of operational vs. sales responsibilities
 • How communication systems improve team performance
 • Why boundaries actually increase closings and consistency

You’ll also learn:

👉 Growth doesn’t come from doing everything together
 👉 It comes from doing the right things separately

👥 WHO THIS EPISODE IS FOR

• Realtor couples working together
 • Agents thinking about partnering with their spouse
 • Team leaders building family-run businesses
 • Realtors struggling with communication and structure

🎯 WHY THIS EPISODE MATTERS

In real estate, success isn’t just about leads.

It’s about structure, clarity, and alignment.

When couples define their roles and protect their time…

They don’t just grow their business —
 They protect their relationship.

📥 FREE EBOOK (SYSTEMS + SCRIPTS FOR COUPLES IN REAL ESTATE)
Want the exact framework, scripts, and structure used in this episode?

👉 Download it here: https://joinshft.com/free_ebookep22

Transcript

SPEAKER_00 0:00

I don't care if I ever sell a house. I've sold a couple, but what we've found is that it's not good for him and I for me to start getting into the contract negotiation. Because naturally, in any sales job, there's always going to be deals that you try to negotiate, but they don't go through.

SPEAKER_02 0:20

What is up, everybody? Welcome back to another terrific episode of the Reside Platform Podcast. I'm your host, Sunit Agarwal, and today's episode is going to be a fun one. Right, guys? Of course. Of course. I'm sitting down with Allie and Andrew Burnett, the husband and wife team behind the secure homefinder team in Coastal Carolinas. Yes, sir.

SPEAKER_01 0:51

That's us.

SPEAKER_02 0:52

Yes, yes. Good. The cool thing is, is for everybody listening and watching, because we have some of those too, um, is we've done episodes with both Andrew and Ally individually, and now we're doing one with the both of them on because I think it's a cool perspective. So if you want to know anything specific about Andrew and Allie individually, go check out their other episodes. They were posted a little bit ago, but this one is gonna be a different vibe. What do you think?

SPEAKER_00 1:25

I'm looking forward to it. I mean, I don't even know what we're talking about. He didn't tell us it didn't prep us nothing.

SPEAKER_02 1:31

Nothing. I mean, this is great. It's totally unscripted. I shut down all my questions. So I think the cool thing is is like husband and wife teams are a thing in real estate. Would you agree?

SPEAKER_00 1:46

For the most part, I mean, yeah, I don't know. Um we should look up the percentage of how many teams have husbands and wives working together.

SPEAKER_02 1:53

Just in Reside, there have been many. And the it's more so been the husband was in real estate, and then the wife joined a couple years in, or in some cases, much longer in. However, we also have plenty of teams where the wife's been in real estate and the husband came in too. It's just I feel it's a little bit more, maybe maybe it's like 70% with the men were in first, and like 30% with the women were in first. So that's interesting. And something else that's interesting about this is you know, I'm also married. I have a wonderful wife, Christine, and she does not work with me in the business. So I often look around as I coach couples like you guys, am I doing something wrong? Or am I doing something right?

SPEAKER_00 2:51

This is like the third time I've heard you call her out. Give that lady some grace, okay? She's got different times.

SPEAKER_02 2:57

She has she has plenty of grace, right? But it's just like I'm just thinking, where does the idea come for a spouse to get in with the other spouse's business?

SPEAKER_01 3:09

You know, I was actually already in the business, so you know, we followed that like we said, right? Like we said, and um, I met Allie. We got married really, really quick. And initially I was like, hey, come come join the business, like screw the other guy you're working for, like, let's go all in.

SPEAKER_00 3:28

And and what he was like, 50 days, let's have a baby, let's go buy a house, oh and quit your job, and let's sell real estate together, and let's turn it on.

SPEAKER_02 3:39

Okay, okay. So there was a compassion.

SPEAKER_01 3:42

Yeah, so you know we did some of those things pretty quickly, and when she first kind of started helping, I had to get out of the, you know, it was hard for me to get out of the way, and sometimes still is because I'm like, look, this is my baby.

SPEAKER_02 3:56

Well, what's the first thing? How'd the conversation go, Allie? What did he say?

SPEAKER_00 4:01

The thing about it is there's all of the things, isn't it? You know, like we had both been married before. I had worked like a couple different hospitality jobs because we were in a hospitality town, and I had got my first big break. I was on the executive team for the largest HOA management company in North America. And like I kind of like I don't want to say BS my way to the top, but like I but it was a cool job. It was a cool job, yeah. Like I never thought I would ever have a role like that. So for me, like I didn't want to give that up because I feel like I had worked really hard to have that role, and we both have very strong personalities in different ways.

SPEAKER_02 4:42

If you want to have evidence of that, go watch the other episodes to everybody who's watching and listening.

SPEAKER_00 4:47

So I'm like, how are we gonna work this out? Because I'm like a logistics person, and he's like, go, go, go, go, go, go, go, go, go.

SPEAKER_02 4:54

And I'm like, so do you remember how the conversation went though? You remember Andy like coming home one day and all I'm not gonna You know what, Allie? Why don't you get your real estate license?

SPEAKER_01 5:03

She told me no for a long time. I'd gotten yes on everything else. You know, I'm I was kind of okay with that, you know. Yeah.

SPEAKER_00 5:11

Well, it kind of started with he's gonna be mad at me. I'm calling him out. It kind of started us with us talking about leads. Like I was like, okay, how are we buying leads now? What can we do differently? Like, what do you think if we did this, this, this, this, this?

SPEAKER_02 5:26

So, but here's the thing though, is that you were already that involved in the business to where you knew that leads were being bought.

SPEAKER_00 5:33

Yeah, but there was boomtown leads at that time.

SPEAKER_02 5:35

Yeah, I mean, we we shared an office at home. Oh, you guys shared an office at home. Got it. It's not like you didn't know anything about the business. You were there just watching.

SPEAKER_00 5:45

I learned through osmosis. I say that all the time. Like I literally just learned by being around him all the time, or like we would go on showings together, and I would just kind of like watch, listen. I would chat with the wife, he would chat with the husband, that sort of thing. But in the beginning, there was definitely some friction.

SPEAKER_02 6:00

Oh, you would go on showings too.

SPEAKER_00 6:02

Oh, yeah.

SPEAKER_02 6:03

Yeah, see, I'm I'm like trying to think of parallels with me aware, like it could have gone this way and it didn't. And yeah, I suppose, and for me, it's been a long time. Christine, we were just dating. It was like our first year together, and she was like dropping me off at open houses. I think it'd only been a realtor for like eight months or one year or something when we met.

SPEAKER_00 6:29

Wow, that does make a difference because he had been doing it for some time, and you know, like I did have some selfish motives at the time because I was on a commission job, so my role was to track down board members and get them to fire their HRA management company and hire us, right? So, like I ran with him to high rises, and while he's like showing someone units, I'm like sneaking around trying to find board member information.

SPEAKER_02 6:51

Cool. Okay, so you guys were just hustling with each other, sharing an office, going out and doing the thing. And then the conversation about leads. And Andrew probably said, knowing Andrew, I want more leads.

SPEAKER_01 7:02

It wasn't that. She was like, Hey, you should get leads differently. And I'm like, Allie, this is a really big tech company. You know, I think they know what they're doing.

SPEAKER_00 7:11

You've never sold a house before, you don't know anything about real estate. And I was like, dude, real estate's not rocket science. I'm like, how are car dealerships finding people? How are other real estate? I'm like, I don't give a crap about boom town. I'm like, I don't care what they're doing. I'm like, you're stuck in the trap, you're stuck in the matrix.

SPEAKER_02 7:26

Wow. That's so interesting. I'm glad I asked you guys that because it was overleas.

SPEAKER_00 7:32

That's how it kind of started. And there was a lot of arguments. I'm gonna be honest. And that's why I was like, I don't really care if because there was a while where he's like, Yeah, I can't do it. And then he's like, I don't care if we work together, we don't have to work together. And then he came, he came around, he came around.

SPEAKER_02 7:46

Yeah, yeah. Yeah, and then you're all well, okay. Well, I I got this job on this school, but I'm just gonna go ahead and get my license.

SPEAKER_00 7:53

It took me a while to get my, I'll be honest, for anybody out there that you're thinking about getting your real estate license, I failed my test four times. I will be the first person to admit.

SPEAKER_02 8:02

But you also had a little baby, etc.

SPEAKER_00 8:05

She was chronically sick. They told us she was gonna die. Yeah, so like I was hysterically crying as I was taking my real estate test.

SPEAKER_02 8:14

Yeah, I'm glad you're laughing about it now. Yeah, yeah.

SPEAKER_00 8:16

This is nervous laughing. Yeah, but like I still made it, okay? I still passed the test, I didn't give up.

SPEAKER_01 8:23

And this yeah, and this is a woman that full rides scholarship to college, like you know, so academically.

SPEAKER_02 8:29

Well, real estate's new that that test asks you stuff you'll never use again, and you're trying to cram that new information in your head, probably in some kind of test prep, and just get it done, right? So that makes sense. I know you're very bright, but if you don't go in prepared, you will not pass. The first time, the first time that I took it, shit, it was a long ass time ago. I had been out all night partying, and I was in mortgage at the time, you know, probably go home like three o'clock or something, and the test was like at eight, right? On the other side of town, and I had done one day of prep the day prior in some class taught by some dinosaur old dude, right? That was super interesting. Probably drank at lunch that day, and I failed too the first time.

SPEAKER_00 9:17

Well, and you know, I think I had learned too much because by the time I had taken my test, we had already been married like a year and a half. So I had been around a lot of real estate. I basically had learned through osmosis, and you know, some of the answers on the test, it is not how real estate happens in real life.

SPEAKER_02 9:34

Absolutely. Well, they they make it tricky. Oh, yeah.

SPEAKER_00 9:38

Oh, yeah, for sure.

SPEAKER_02 9:39

Yeah, yeah. Anyway, so okay, so you went ahead and got your test. You said got your license. When did you quit the other job? Six months in.

SPEAKER_00 9:48

Yeah, yeah, I guess.

SPEAKER_02 9:51

Sorry, six months in. And then so what to the team, what was the team makeup or the business makeup of that time? Was it just Andrew Solo working somewhere, or did you have a couple agents? And Joseph.

SPEAKER_00 10:05

Yeah, Joseph had just kind of got his license, but Joseph is a is an agent or was a buddy.

SPEAKER_01 10:12

He was a buddy who worked for me in a previous company for of mine. And I was like, hey dude, I'm shutting down the marketing company, get your license. And love him to death, but you know, he real estate didn't work. I mean, he's still with us, but real estate isn't like his full-time thing.

SPEAKER_00 10:27

Oh, if he helps, he would he'd probably be better than us.

SPEAKER_01 10:30

Like oh, yeah, and could sell a lot of houses. He just that that isn't what drives him.

SPEAKER_02 10:35

Totally, and that's all good too, right? For people, so it was a little team. How many houses do you think you sold that year that Allie joined?

SPEAKER_00 10:45

He doesn't know. Listen, when we got married, I said to him, you know, like finances is something that you talked about before you marry someone. So I'm like, Okay, how many houses did you sell last year? How much money do we have coming in? And how many do you anticipate to sell? And he's like, I don't know. Uh we have money in our bank account.

SPEAKER_02 11:02

Totally. That's how it is. Like, I don't remember how many houses I sold.

SPEAKER_00 11:06

Like, I think you were like 70 million.

SPEAKER_02 11:08

I have some really big numbers. I would be cooler if I did know, right?

SPEAKER_00 11:12

But like seven million, ten million somewhere in there.

SPEAKER_01 11:15

Uh always a ten million dollar or more producer.

SPEAKER_02 11:19

Yeah, so you were making cool money, right? For a young couple, right? I mean, you guys were doing stuff, and then Allie came in. And what was like the first thing you did, Allie, when you joined and had left the other job.

SPEAKER_00 11:34

Spreadsheets, man, spreadsheets. He was so pissed. He was like, No more spreadsheets. So that was like another argument that we had.

SPEAKER_02 11:44

But why was there a need for spreadsheets?

SPEAKER_00 11:46

Well, because we weren't tracking, nothing, nothing was being tracked. Well, it was, it was just being tracked in in here.

SPEAKER_02 11:52

Open my head.

SPEAKER_00 11:53

For those of you who are listening, that it was a point at the head.

SPEAKER_02 11:56

Yes. So you instantly came in and said we need to start tracking stuff.

SPEAKER_00 12:00

100%.

SPEAKER_02 12:01

And why did you think that was important?

SPEAKER_00 12:05

A few reasons. Because when you're stuck in like the day-to-day of real estate and you're just like buying leads, buying leads, what's coming in? You're calling them, calling, calling them, and then you're not following up or having good systems in place, or you don't know who's coming into town, like you're losing. Like it's you're you're wasting the money. It's a win.

SPEAKER_02 12:22

So yeah. Where did you think that idea came from? Was it from your previous jobs?

SPEAKER_00 12:27

Yeah, probably.

SPEAKER_02 12:28

Like, I've always been like or was it out of curiosity?

SPEAKER_00 12:30

I've just been like a sales psycho my whole life, basically.

SPEAKER_02 12:33

Uh okay. So it was out of previous sales jobs where they had a tracking, like at like the corporate sale jobs, the heavy tracking because it works, by the way, ladies and gentlemen.

SPEAKER_01 12:42

I want to point out like we had good conversion, like we had good like tech, essentially. Totally. I just you know he was doing a great job, okay?

SPEAKER_00 12:51

I'm not putting it down anything. No, no, no, no.

SPEAKER_01 12:53

Like it, and you know, I'm not taking it that way, but like we were making money, and my my thing is always like sales was a cure all. So, like totally which it is too, I'd go out and sell them, right?

SPEAKER_02 13:06

I mean, the only thing is like it's refinement, yeah, right? Like when sales are good, it's just refining everything, right? Because with your spreadsheets, does that help improve the business?

SPEAKER_00 13:18

100%, 100%, yes, because you had that fundamental skill, and now I have a bunch of spreadsheets, and now he has a spreadsheet for spreadsheets, so you can click on all the other spreadsheets.

SPEAKER_02 13:30

Yeah, I mean, you guys, I use my life is out of spreadsheets and dashboards, right? I have Monday up right now, which is my just my hub for all my spreadsheets. Not telling anyone you need to go on again Monday, but if you do, I have an affiliate code, so hit me up. Um so okay, come in, spreadsheets. Do you start selling some houses too, Allie?

SPEAKER_00 13:54

No, to be honest, I don't care if I ever sell a house. I've sold a couple, but what we've found is that it's not good for him and I for me to start getting into the contract negotiation. Because naturally, at any sales job, there's always going to be deals that you try to negotiate, but they don't go through. And so when that happens, there's always some sales pressure that happens with the salesperson of like, oh my God, like I lost the deal. What can I do to fix it? And so it caused a little bit of a riff with us. So we just kind of put the line in the sand of the definite pass torch of if someone's ready to write a contract, there you go. You know, so we're doing from that point forward. And so, but I we kind of put together like some spreadsheets on when people were coming into town, where leads were coming from, how many leads were coming in, the lead conversion. We also started tracking pendings closed, what vendors we used, how many days it took to convert. And that was really, I think, like an initial game changer. And we also started talking about stages, pipelines, where things were sitting, communication cadences. Like I got into the weeds bad.

SPEAKER_02 15:00

Where were the weeds at? Were there podcasts, books, masterminds, webinars, Facebook groups?

SPEAKER_00 15:07

I feel like Facebook, I think a little bit of so before I was at the HOA job, I worked at a high-rise ocean front and we had a group sales department, and there wasn't really any sort of structure in place. And so I had kind of already had done that before, where there was like no sales system in place. So I kind of took some of the things that I did there and then re-implemented them. And then I think I mean, I did we definitely read books, listen to podcasts.

SPEAKER_01 15:32

We join and resign.

SPEAKER_00 15:34

We we like to work backwards too. He at in the beginning, he would get kind of frustrated with me because I pull up my iPad with my pencil, and anybody that knows me knows I always have my iPad and my pencil. But I would say to him, Hey, what where do you want to be? What are our goals? And let's step those backwards.

SPEAKER_02 15:47

And so that's so you have the experience, and you talked about you guys like past the torch when there's a contract. What else did you guys or how else do you guys like separate the day-to-day of the real estate organization? Andrew. Let me hear from Andrew Alley.

SPEAKER_00 16:08

I know normally it's him talking.

SPEAKER_01 16:10

Then and now is a little bit different. So like when we first first started, like she was just getting me more appointments to do more deals. So you were like an ISA?

SPEAKER_00 16:18

Yeah, I was getting a lot of appointments, yeah.

SPEAKER_01 16:20

And a great appointment center. So now that we have a much larger team, a lot more of a you know, maybe slightly sophisticated business, like Ali's more like director of operations. You know, she's meeting one-on-one with her agents a lot more so than I am in the office. And then if they need anyone in the field, I go out with them. Hey, you know, and open doors and write contracts and do those types of things.

SPEAKER_02 16:46

So you're acting as the lead agent, and Allie's acting as this the support.

SPEAKER_01 16:52

Correct. And then, you know, we're both, you know, we're both recruiting, and then when we meet recruits, we'll meet them together 99% of the time.

SPEAKER_02 17:01

Fascinating.

SPEAKER_00 17:02

We have to. Well, what I've what I found, we found is that when people know that they're joining a team or there's a husband and wife team leaders, they will not join unless they meet both of you. Now, sometimes if the person's desperate or maybe they don't have a lot of like real estate experience, they're not thinking it that way. But many people have said like, I would not choose to work with you until I met both of you and see how you guys work together.

SPEAKER_02 17:25

Fascinating. I've never heard that. That is a writer-downer. If you're a husband-wife team and recruiting and not having luck when you're meeting just one-on-one, you may want to consider doing that. That is fucking fascinating.

SPEAKER_00 17:39

Yeah, I've heard that.

SPEAKER_02 17:40

Is it true for Ross? I don't think it's true for Ross.

SPEAKER_01 17:43

Well, I don't have an accent like Ross, so yeah.

SPEAKER_00 17:48

I mean, I think that they probably somewhat similarly to us. And I mean, it could be something with the agent pool that's available in our market. So, like, you know, we are in a retirement market, so I would say a lot of the agents that are typically approaching us are people that are like in their second wind, like maybe they were a real estate agent somewhere else, and now they're or they worked a different sales job, and then now they've kind of retired down here and they want to do something because of 50s, 60s, whatever.

SPEAKER_02 18:16

So you guys meet the interviews 99% of the time with each other. Okay, good. So there's that. When you say both are recruiting, KFR, what does that mean?

SPEAKER_01 18:30

Allie is definitely a lot more consistent at it than I am. At what? She sends at picking up the phone. Picking up well that, and and she does at least five text outbound texts a day to agents. Okay. She was the one that implemented corded, you know, so she did those calls. She's the one that, you know, kind of sorts the data. I kind of found out for me that I needed simplicity. So I actually downloaded a list of people and I put them inside FUB, and I've now started calling from FUB.

SPEAKER_00 19:04

A strategic list, not just any list.

SPEAKER_01 19:06

Yeah, yeah. So very strategic list. I also will say, look, you know, we we grew kind of quickly when we partnered with Reside. Obviously, no one has a good picker, you know what I mean? So you never know if the agents can be good or not. And I think we focused really heavily on like that part of the business, and like my production slacked a little bit. So, like, I don't know, probably the last 30, 60, 90 days, I'm like, okay, I gotta do a little bit of production to keep the dollars coming in, at least for a little bit more. And for a second, I was like, gosh, you know, man, recruiting just seems like another job. But like listening to you and John and everybody that we have, it's like he did a Monday call where you know basically talked about every person that you add onto the team, like the dollar, right? Yeah. So I kind of implemented like a showing agent for me so that I could that I could be in the office a little bit more. And I just started calling. And you know, obviously we have our you know, our script that we get from Reside, and I've used that a lot. Like I had to create an opener that was Andrew. Yeah, I saw you post that last year.

SPEAKER_00 20:14

Yeah, and I sometimes I get a little jelly of him because he before all this occurred and we joined Reside and we had the you know, we started focusing on the team. He added every single real estate agent, he added anybody, everybody. I only have like I prided myself on, and I still kind of do. On like you could go on any of my 3,000 friends and you could say, Hey Ali, how do you know this person? And I could tell you exactly how I know them, when I met them, everything about that person, because I only have friends and people that I know in real life, and so like as not Andrew, he was at it already. So like I would get so mad, me too. You know, we post this podcast stuff, and like I'm I'm slaving to get this podcast together, and then he shares it, and then all of a sudden these agents are like, Hey Andrew, saw your podcast. That's super cool. Can we talk about joining the team? And I'm like, I'm doing text, I'm doing all this other stuff.

SPEAKER_02 21:06

You got text messages like that already?

SPEAKER_00 21:09

He gets messages, he gets from the podcast recruiting. I get none. Everybody always goes to hand. You're getting inbound recruiting.

SPEAKER_02 21:16

Yes, you are all friggin' ready.

SPEAKER_01 21:20

Yes, we put out some really good.

SPEAKER_00 21:22

Five, six episodes ago. This is the key to it. If if you're listening and you think about doing a podcast, do it, do it ugly, right? And then the ebooks. The ebooks have been really good. So we have a Facebook group and then we do the ebook. So for every episode of our podcast, we do an ebook, and then we have the ebook on the go high level.

SPEAKER_02 21:42

I'm so proud of you guys for saying that. Thank you. Good job, good job, Burnett. Good job.

SPEAKER_00 21:48

So then we do the go high level page, right?

SPEAKER_02 21:52

Oh, you're saying all my favorite words today.

SPEAKER_00 21:58

I'm going to the next one. Then you put them on the Sunit trip.

SPEAKER_02 22:06

So that's been working. Wow.

SPEAKER_00 22:10

And listen, I saw someone at the office the other day and they said, Oh, I saw your ebook where you did a podcast with Sandy Alpine, and that was so cool. I downloaded it and sent it to three other agents.

SPEAKER_01 22:23

And the other thing I want to add to that, so like as we're recruiting, and I kind of heard this from Alec Chuplek at the Tahoe event, he said that adding people on Facebook is a money-generating activity. So when I'm calling people, I'm instantly adding them on Facebook. So by the time we meet, they know a little bit about me and Allie.

SPEAKER_00 22:43

And we're adding to our podcast group. That's the that's the second part two on there.

SPEAKER_01 22:47

And we're obviously trying to post a little bit more.

SPEAKER_00 22:50

He does a great job posting, and I just I'm writing his coattails on social media like no other. He tags me on all of his stuff. But he gets a lot, you get a lot of inbounds. Like I would say, you've probably in the last six months got like 15 to 20 inbound recruiting messages.

SPEAKER_02 23:06

People messaging from social and from the podcast and all the emails.

SPEAKER_00 23:11

It's always him. I'm like, can't one person ask me?

SPEAKER_02 23:14

Dude, that's so dope. Great job. I mean, you could get more, so you better, but that's a good start.

SPEAKER_00 23:22

Yeah, it's a good start.

SPEAKER_02 23:22

And I just make that out because that's a really great period. Yeah. Gotta talk shit. Good. Oh good. What a writer downer. So the podcast has a Facebook group, and then you scrape every podcast and make it into an ebook.

SPEAKER_00 23:38

It's got to be good. It can't be like at first, our we have VAs we work with, and they'll take the content from the episode and then they'll add more. I'll tell them tips, add more, but it's got to be good. It's got to be dense. It's got to be stuff that they like want to print out and put on their desk.

SPEAKER_02 23:52

Yeah, I mean, my input on that is I would try, and maybe you do this. I haven't seen it. This is the first time I heard of this. Is I would try and make the ebook not like the podcast, not relevant to the podcast itself, but just relevant to the content in the podcast.

SPEAKER_00 24:14

It's kind of kind of like that. So like Sandy McGalpine, we just talked about her. So like in her, she talked about like 75 hard and things that she does with her agents. And then she sent over her 75 hard checklist. And so the ebook has a 75 hard date checklist, plus has like a tracker, plus has like her information. We have affiliate links, all sorts of things.

SPEAKER_01 24:33

Ellie's trying to get some affiliate money.

SPEAKER_00 24:35

We didn't want Ross Hardy. We put his affiliate links in there. We need to reach out to him and see if we got any money off our ebook.

SPEAKER_02 24:40

Yes, good. I mean, speaking of books, have you guys got team leader secrets yet?

SPEAKER_00 24:45

Oh my god.

SPEAKER_01 24:46

You're not gonna listen. So I ordered it and it accidentally went to my grandma's house in Illinois because Ellie just ordered her something off Amazon and I didn't check the address. I sent her a first one. So I'm gonna I'm we're supposed to be there for Easter, so I'm gonna read it then.

SPEAKER_02 25:01

Okay, cool. Yes, and I'll give you guys an autograph, two autograph copies when we get down to Florida. At least I think it's two. Maybe I'll give you at least one autograph copy then. And if you're and if I need to give you two, then we'll figure it out. I have to get them off Amazon too, right? Not like I have a box. Like if I want one, I gotta get it off Amazon.

SPEAKER_00 25:21

You better make your own Amazon affiliate link so you can get a little bit of money back.

SPEAKER_02 25:24

Yeah, well, yeah, that's okay. That's okay. The book is sold today, it is February 20th. The book's been out for like a week and a half. It sold over 1200 copies.

SPEAKER_00 25:37

And how big were your aunt kiss kitty?

SPEAKER_02 25:40

Probably one.

SPEAKER_00 25:41

That's awesome.

SPEAKER_02 25:43

I was hella surprised. I was talking to John last night. I was like, bro, 1200 is all what that's awesome. Yeah, that was super cool. Maybe somebody bought a big box. I don't know, but it doesn't tell me that. John bought like 10 of them. No, he didn't. No, he probably bought none, right? But um, but um no, I'm kidding. Recruiting, you guys are both doing it. What else is like with the leads? How do you guys approach like the buyer and seller leads? Are you both working those two?

SPEAKER_00 26:13

Oh yeah.

SPEAKER_02 26:14

What does that look like, Alan?

SPEAKER_00 26:15

Well, here I'll talk to what happens after the lead comes in because Andrew does all the techie stuff on getting getting the leads in. I just had like one really good idea in the beginning, and then he just figured out all the pieces. But I mean, we have ponds, smart lists, we do money time shifts.

SPEAKER_02 26:29

Do you work money time shifts?

SPEAKER_00 26:30

We work in the weeds with the agents.

SPEAKER_02 26:32

But then you don't take the appointments, you give them to Andrew.

SPEAKER_00 26:35

Yep, that's right. Yeah, but I just explained to them every person that we talk to on the phone, we say, you know, hey, listen, my name's Ally Burnett. My husband, his name's Andrew Burnett. We have the top producing team at the largest brokerage here in Ory County. Looking forward to helping you. Just so you kind of know, whenever you're ready to look at a house, my husband Andrew's gonna show you. We have four kids, and so I gotta drag all these kids all around the world. But I'll eventually meet you along the way. People are fine with that.

SPEAKER_02 26:59

Hey, that's such a good script. Sounds like you may have said that a couple times, Ali. Once or twice, but it's true. I mean that's the thing. The best scripts are true. If you gotta make up some shit to sell something, you might get sued, especially in real estate.

SPEAKER_00 27:15

Andrew will bring me up if it's gonna be like a win, you know, if he thinks that the client will, you know, be excited to see me for whatever reason.

SPEAKER_02 27:23

Got it. Okay, so what advice do you guys have to couples thinking about joining forces in real estate business?

SPEAKER_01 27:35

Yeah, so all right, couples wanting to work together, find what you're good at, and just do it and allow the other person do what they're good at, and let each person stay in your in your lane and then talk at the end.

SPEAKER_02 27:50

And what advice do you have for team leaders already working with their spouse?

SPEAKER_00 27:58

I would say I'll look him deeply in the eyes when I say this. Remember your spouse's heart and that they love you. And when they bring up an idea, it's because they love you in the business, right, honey?

SPEAKER_02 28:11

Yeah, that's super good. Yeah, like it's not a critical thing, it's a business thing.

SPEAKER_00 28:19

Oh, yeah, sure.

SPEAKER_02 28:20

Right. Yeah, I think that's super important. Now, what advice from each of you do you guys have for team leaders, period, listening to this?

SPEAKER_00 28:27

You know, KFR. Just keep trading. And I mean, I I think too, like, make sure you're plugged into other team leaders. Other people have already done it. We turned our wheels, wasted money, like did all this random stuff trying to figure it out on our own. And a lot of it was good. Like when we joined Reside, like a good bit of it was good, but like it took us way longer. So path of least resistance is joining Reside and coaching with Sneat.

SPEAKER_02 28:56

Yeah. Well, my list is full, but joining Reside for sure. You can get on my wait list. How about you, Andrew?

SPEAKER_01 29:03

I think you you gotta pick something that you're gonna do and stick to it, right? So, like in recruiting, if you're gonna do the text, you gotta do the text consistently. If you're gonna do the calls, do the calls consistently. If you're gonna post on Facebook, do it consistently, you know. So like I think also having systems are huge. Leverage AI, it's so good. And if one doesn't do it, check out another one. So, like, I put a post on Facebook today that I use Chat GBT a lot because that you know that was the first one I used, and it didn't do what I wanted this morning, and I went to Gymni, and it was awesome, right? So, yes, you know, leverage obviously, coaching's huge, you know, how and we leverage that even with agents. So I I proudly share, I don't know everything, but I'm a learner, and I and I think learners are earners. That's a saying I heard a long time ago, and it and it's true. So, you know, we tell our agents, hey, like our coach, you know, ran the top team in California, did a billion dollars in sales, and they're like, What? In one year.

SPEAKER_00 30:12

In one year, you know, so yeah, in one year.

SPEAKER_01 30:16

And and I explained that, you know, this we're following a proven method and system that's working for tons of teams across the country and lots of different markets. Just do the work.

SPEAKER_02 30:30

Just do the work. What's something cool you're using AI with right now, Andrew? Because I know you've been doing some cool shit.

SPEAKER_01 30:37

Yeah, okay, so I shared this the other day. Uh I don't watch TV. Kind of weird, I guess, maybe not, but I watch way too much TikTok, and of course, my algorithm's filled with what I want to watch. If I find if I run across something on TikTok that I would like to share with my audience on Facebook, I I get the transcript and then I put it into a GBT and it and it creates a post for me. I read over it and I slap it on Facebook.

SPEAKER_02 31:05

And that's working good for engagement?

SPEAKER_01 31:07

Working good for engagement. It definitely helps, you know, fill in some posts. It's not my whole posting strategy, but definitely helps. We just added in iMessages into our CRM that hasn't that has AI component in it, and that's working really well.

SPEAKER_00 31:28

We just um one tactical like real estate thing that we started doing with AI is we had somebody that wanted to go look at a bunch of different places, and honestly, like we're not tour guides. So I put together like these are the this is the criteria of the different things this person's looking for in the neighborhoods, and put together what type of community, what amenities are available, and the address to the front of the community. And then I pulled it, confirmed it, whatever, looked at MLS, and then I took that and I put it and I said, put this into you put it where chat CPU and then I put it okay, and then I put a prompt that said, take these communities and put them in a drivable Google Maps route from north to south, and then it uploads a file, and then you upload that file to Google Maps, and then you send the link to the client. That's been good.

SPEAKER_02 32:15

What is your social strategy?

SPEAKER_01 32:17

I definitely do one post a day around religion. You know, it's important to us. I try to do at least one post a day about my family, my wife, my kids, my dog, you know, something personal. And then I always do one post a day at least around business, recruiting, doing our dials, buying rental houses, like whatever we're doing. And that's the minimum. I'm really trying to be at like five or six a day, five or six posts a day. I get to that probably four days a week, five days a week. And then you know, the weekends hit, and I got four kids, and I'm like, I want to put it.

SPEAKER_02 32:52

Yeah, but the engagement's down all weekends, anyways, so it doesn't matter. Good to know. Right. And something also about five, six posts a day. The best way to do that is to get with some colleagues and you guys share each other's posts. So you're still hitting those number of posts without having to be so creative.

SPEAKER_01 33:13

And I want to add this too. So, like when I created this GBT, I literally took all the Facebook pages of all the reside coaches and I copied the link and I put it into it and had Chat GBT crawl it and said, Hey, I want you to post like these guys.

SPEAKER_00 33:29

Well, what's that saying? Flag copying flag. What is it?

SPEAKER_02 33:33

I only know one of them who got 37 million views last month. I don't know. It's a it's a different uh strategy, though. Okay, good. So if somebody wants to send you guys a referral or learn more about everything you're doing, how should they get a hold of you?

SPEAKER_01 33:57

Call Ali 843 771 5353.

SPEAKER_00 34:02

That's his number.

SPEAKER_01 34:03

That's my number.

SPEAKER_02 34:04

That's what I figured it is. Good. And you know what? I do want to give a shout out to you guys because you guys are curious and learners, and it shows, right? And you are not like this egotistico driven real estate team, which is really refreshing in any kind of industry. So keep it up.

SPEAKER_00 34:24

Thank you.

SPEAKER_02 34:25

Yes, thank you, Sidneed. You're so terrific.

SPEAKER_00 34:27

She said compliments coming. What else do you love about us?

SPEAKER_02 34:34

You guys, um, make sure you check out the other episodes with Allie and Andrew by themselves, and then you know, you get the full perspective. These guys are doing big things. Definitely a team to look out for in the coastal Carolinas. And if you did get something out of this episode, which I know you did because they dropped some fire, that recruiting thing with the ebook alone, dumb good. That's so good. So good. So um make sure you like, subscribe, ring that bell, whatever it is you're doing, whatever platform. And we'll see you in the next episode of the Reside.