The Agri-Works Podcast
The Agri-Works Podcast explores what’s working, what’s not, and what’s next in agricultural communications and marketing.
Each month, the team speak with leading voices in agri-marketing about trends, creativity, and the traditions that still shape how farming connects with its audience.
The Agri-Works Podcast
Influencers in Agriculture: Hype, Value, or Something in Between?
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In this debut episode of The Agri-Works Podcast, we explore one of the most debated topics in agricultural marketing: influencer partnerships.
Marketing consultant Sandy Kirkpatrick questions the value and accountability behind influencer activity in ag, while creative lead and podcast host Lizzy McLaughlin argues there is a place for it when it’s done strategically and transparently.
Together, they unpack the tension between reach and authenticity. And what real influence looks like in a sector built on trust.