The Agri-Works Podcast
The Agri-Works Podcast explores what’s working, what’s not, and what’s next in agricultural communications and marketing.
Each month, the team speak with leading voices in agri-marketing about trends, creativity, and the traditions that still shape how farming connects with its audience.
The Agri-Works Podcast
Latest Episodes
Agricultural Audiences: guesswork or evidence?
Is your farmer persona actually a persona, or just an age bracket with a logo slapped on it? Olivia Skeoch and Steph Rogers (The Social Farmhouse) pull apart why age-only targeting fails agricultural marketing, and what real survey data reveals...
Attention: Stop the Scroll or Lose Trust?
In the newest episode of Agri-Works podcast, the show on marketing in agriculture, Olivia Skeoch and Steph Rogers (The Social Farmhouse) get into what real scroll-stopping content looks like in agricultural marketing, where the line into clickb...
Creators: Strategy or Stigma?
Are creators and influencers actually worth it for agricultural brands, or is it all stigma and no strategy? Olivia Skeoch and Steph Rogers break down the difference between a creator partnership that works and one that's just chasing follower ...
Events: Worth It or a Waste of Time?
Ag shows, speaking slots, a branded stand and merch nobody asked for: events are one of the biggest line items in an agri-marketing budget and one of the least interrogated. In this episode, Olivia and new co-host Steph Rogers get into what act...
Mary Perry: Brand vs. dealer in machinery marketing
From a John Deere placement to running her own agency working across manufacturers and dealers, Mary Perry has spent her career inside the machinery industry's trickiest relationship. We talk through her journey into ag marketing, and dig into ...