The Agri-Works Podcast
The Agri-Works Podcast explores what’s working, what’s not, and what’s next in agricultural communications and marketing.
Each month, the team speak with leading voices in agri-marketing about trends, creativity, and the traditions that still shape how farming connects with its audience.
The Agri-Works Podcast
Latest Episodes
Mary Perry: Brand vs. dealer in machinery marketing
From a John Deere placement to running her own agency working across manufacturers and dealers, Mary Perry has spent her career inside the machinery industry's trickiest relationship. We talk through her journey into ag marketing, and dig into ...
Henk Geertsema: Communicating policy and building relationships
Henk is PR and Communications Manager for the Country Land and Business Association (CLA) North region, leading on media and member communications. In this episode, we chat about how effective communication shapes policy, why relationships sit ...
Jasmine Kent: Building a challenger brand from the inside out
Jasmine Kent heads up marketing at CFMOTO UK and her route there involved a dairy farm in Cornwall, a journalism degree, seven years sailing yachts, before she found her home at CFMOTO. In this episode, Jasmine talks honestly about building a m...
Why email marketing is still relevant - if you know how to use it
Is email marketing really dead? Or just badly used? In this episode, we unpack what effective email marketing looks like in agriculture today, why consistency matters more than ever, and how you'll struggle to be successful without clear data. ...
Let's talk social: What works well (and what doesn't)
In this episode, Olivia chats with Steph Rogers, founder of The Social Farmhouse, to unpack what social media actually looks like for agriculture.From what’s worth your time to what can safely be ignored, they discuss how to show up onl...