The Agri-Works Podcast
The Agri-Works Podcast explores what’s working, what’s not, and what’s next in agricultural communications and marketing.
Each month, the team speak with leading voices in agri-marketing about trends, creativity, and the traditions that still shape how farming connects with its audience.
The Agri-Works Podcast
Agricultural Podcasts: More than just storytelling?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
With agricultural podcasts launching at pace across the industry — from independent voices to agri-business brands — audio has quickly become one of the most talked-about content channels in farming.
In this episode, we’re joined by podcaster, journalist and founder of Rural Pod Media, Ben Eagle, host of Meet the Farmers, who has also produced podcasts for organisations including the Young Farmers Club and the Forestry Commission.
Together we explore what makes a podcast truly work in the agricultural sector, whether this surge in audio storytelling is a lasting shift or simply a trend, and how businesses can use podcasts effectively without turning them into long-form adverts. From formats and audience trust to owning your niche, Ben shares practical insight for anyone considering whether podcasting has a role to play in their communications mix.