Running The Business with Matthew Wood
Running The Business is a podcast about what it really takes to run it — whether that’s a business, a brand, a sport, or yourself.
Hosted by Matt Wood, co-founder of RunThrough - the worlds largest running event organiser - the show features conversations with people operating at the sharp end of sport, marketing, brand, and leadership - from elite athletes and founders to CMOs, CEOs, and community builders.
Across each episode, Matt explores the journeys behind the outcomes:
how people build participation pathways, create brand love through sport, scale communities, and perform under pressure — on the track, in the boardroom, and beyond.
Some episodes focus on Running the Business, others on Running the Sport or Running the Performance — but all are rooted in the same question:
How do you build something that lasts?
Whether you’re an athlete, a marketer, a founder, or simply someone curious about performance and purpose, Running The Business offers honest conversations, practical insight, and lessons drawn from the real world of sport.
Running The Business with Matthew Wood
Sport business in 90 seconds | 23 Aug 2026
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Four signals from sport business this week. Who is paying, for what, and how long does that money last.
1. Premier League front-of-shirt gambling ban from 2026/27 (~80m gap; sleeves still open)
2. Saudi capital getting picky — PIF out of LIV after 2026, combat stays funded
3. Vitality × RunThrough Stockport 10K — community title deals that work
4. HUMAIN × Al Nassr — AI as the primary shirt, not a logo sticker
Full write-up (draft on site):
https://runningthebusiness.show/articles/what-sponsors-are-actually-buying-this-week
Sources:
• https://www.theguardian.com/football/2023/apr/13/premier-league-clubs-ban-gambling-sponsors-on-front-of-shirts-from-2026-27
• https://www.cnbc.com/2026/08/21/premier-league-gambling-shirt-sponsors.html
• https://timesofindia.indiatimes.com/sports/international-sports/after-liv-golf-withdrawal-saudi-pif-confirms-future-fate-of-ufc-wwe-and-global-boxing-investments/articleshow/130900534.cms
• https://endurance.biz/2026/industry-news/vitality-partners-with-runthroughs-inaugural-stockport-10k/
• https://themanc.com/sport/vitality-stockport-10k-run-edgeley-park-runthrough-race/
• https://www.semafor.com/article/07/28/2026/saudi-ai-champion-humain-sponsors-ronaldos-al-nassr
Running The Business — industry notes.
https://runningthebusiness.show