Running The Business with Matthew Wood
Running The Business is a podcast about what it really takes to run it — whether that’s a business, a brand, a sport, or yourself.
Hosted by Matt Wood, co-founder of RunThrough - the worlds largest running event organiser - the show features conversations with people operating at the sharp end of sport, marketing, brand, and leadership - from elite athletes and founders to CMOs, CEOs, and community builders.
Across each episode, Matt explores the journeys behind the outcomes:
how people build participation pathways, create brand love through sport, scale communities, and perform under pressure — on the track, in the boardroom, and beyond.
Some episodes focus on Running the Business, others on Running the Sport or Running the Performance — but all are rooted in the same question:
How do you build something that lasts?
Whether you’re an athlete, a marketer, a founder, or simply someone curious about performance and purpose, Running The Business offers honest conversations, practical insight, and lessons drawn from the real world of sport.
Running The Business with Matthew Wood
Latest Episodes
The Commercial Value of Talent - Mark Middlemas, CEO – The Athlete Media Group
Is the commercial value of talent shifting? Mark Middlemas, CEO of The Athlete Media Group spoke to Matt about the evolving role of athletes in branding.In the past, brands saw talent as mere figures to endorse products. But n...
Turning Global Sport into Local Commercial Moments | Joe Pattison - Vice President, EMW Global
In this episode, Matt Wood sits down with Joe Pattison of EMW Global to unpack the evolving world of global sports marketing. From his journey through media and international markets to working at the intersection of brands, athletes and rights...
Building Partnerships That Actually Drive Growth - Tom Gilding - HYROX
In this episode, Matt Wood sits down with Tom Gilding (HYROX, ex-Runna) to break down what separates great partnerships from the ones that fall flat.From identifying untapped opportunities in the athlete journey, to why leading with valu...
What Coaching Athletes Teaches You About Building a Business
Lewis Moses is a high-performance running coach and business owner, helping athletes and coaches grow through clear systems, strong values and long-term thinking.In this conversation, he shares the parallels between coaching elite athlet...
Building Consumer Trust in Food Brands | Jo Agnew - Marketing Director at Lotus Bakeries/Trek
In this episode, Jo Agnew - Marketing Director at Lotus Bakeries/Trek - discusses the evolving consumer trust in food brands, the importance of brand positioning, and innovative marketing strategies in the competitive snack industry. Discover h...