Matt Phillips & Gian Ricco: Launching ExitMinded to Help Business Owners Maximize Value

Matt Phillips and Gian Ricco, co-founders of ExitMinded, join Scott to explain why most privately held businesses fail to sell and how early preparation changes everything. They break down the risks, hidden obstacles, and operational gaps that derail deals, and share how their assessment helps owners improve readiness, profitability, and long-term value. They also discuss industry-specific challenges, the importance of data, and why understanding the sale process years in advance can completely reshape a business.

Explore the full episode page: https://root3marketing.com/podcast/matt-phillips-gian-ricco-exitminded

Chapters

• 0:00 Why Most Businesses Fail to Sell
• 2:59 The Problem That Inspired ExitMinded
• 5:29 What the ExitMinded Assessment Reveals
• 7:51 How Buyers Conduct Deep Due Diligence
• 10:51 The Reality of Valuation vs Expectations
• 13:49 Why Early Preparation Changes Everything
• 17:04 What Business Owners Don’t Know About the Sale Process
• 20:26 ExitMinded’s Role (and What They’re Not)
• 23:05 Key Challenges in Healthcare and Other Industries
• 27:47 Why Capturing and Leveraging Data Matters