數據係廢的——能改變人心嘅從來只有呢一樣東西《烏合之眾》

他們不敏銳，也不深謀遠慮，但行事卻很果決。



─永不過時的集體人性研究！─

橫跨三世紀的時代精神轉變見證之作！

翻譯十餘種語言版本，群體心理學的開山之作；帶你看清群眾的瘋狂、盲從、與反智行為之謎──





古斯塔夫‧勒龐（Gustave Le Bon）是最早研究「群眾心理」這一概念的學人之一。他在本書精準預告，無論未來社會如何組建，人類要進入的是一個「群眾的時代」，從百年後的今日來看，群眾在政治、經濟、社會等方方面面的確是一股不可忽視的力量。如果你是必須面對選民的政治家，必須面對消費者的經理人，或是面對投資大眾的財經專家，這絕對是一本不容錯過的案牘之書。



作者古斯塔夫‧勒龐（Gustave Le Bon）是最早研究群眾心理的先驅，他在書中指出，「群眾從未渴望真相。誰能為他們提供幻想，就能成為他們的主人；誰試圖摧毀他們的幻想，就會成為他們的受害者。」的確，不同於個體，群眾就像一群原始生物，當他們聚在一起時會將理性拋諸腦後，只依照當下感覺行事，即使受再高等的教育，大腦也會頓時空洞，無思考能力，只能跟著領導者的暗示行動，這就是勒龐所精準描述的「群眾」。



群眾有如一群原始生物，他們會暫時將理性拋諸腦後，只依感覺行事，即使受過再高等的教育，大腦也會頓時空洞，無思考能力，盲目追隨領導者的暗示，這就是勒龐所描述的「群眾」。勒龐在書中指出，「群眾從未渴望真相。誰能為他們提供幻想，就能成為他們的主人；誰試圖摧毀他們的幻想，就會成為他們的受害者。」





群眾特徵：

‧衝動、容易改變與易怒

‧容易受到暗示

‧情感誇大與單純

‧缺乏包容力、專制與保守

‧道德感取決於主導者





心理分析先驅學人佛洛伊德推崇為「一本實至名歸的著作」

他是十九世紀享譽國際，世界一戰到二戰間，從老羅斯福到希特勒都閱讀參考的重要研究作者



普林斯頓大學歷史學教授安森‧拉賓巴赫（Anson Rabinbach）給予本書很高的評價，他認為，「任何研究群眾行為、流行心理學、法西斯主義等，都應該從勒龐的作品開始。」



勒龐在群體人性上的精準剖析，在社會心理學領域佔有舉足輕重的地位，對歷史上許多重量級的人物產生深遠的影響，包括心理分析之父弗洛伊德，公共關係之父伯內斯（Edward Louis Bernays）等。而在後來發生的各種社會運動中，更是可看到領導者將勒龐觀點運用的淋漓盡致，掌握群眾行為的基本邏輯，藉此激發民眾的衝動與激情。



從個人的消費行為，投資者一窩蜂的追捧熱潮，甚至大到各國的衝突事件，都脫離不了群眾心理學的範疇。面對快速競爭的商業市場，詭譎多變的國際情勢，當你越了解群眾特性，就越能在這混沌、衝突與矛盾之世，保持理智，以眾人皆醉我獨醒的姿態，抽離群體情感的煽動，做出最有利的判斷與選擇。

產品目錄
序
導論：群眾的時代

第一部 群眾心智
第一章 群眾的普遍特徵—心理學上的群眾心智統一定律
第二章 群眾的情感與道德
第三章 群眾的思想、推理能力與想像力
第四章 群眾信念都具有的宗教形態

第二部 群眾的意見與信念
第一章 形成群眾意見與信念的間接因素
第二章 群眾意見的直接因素
第三章 群眾領袖與說服手段
第四章 群眾信念與觀點的變化範圍

第三部 不同群眾的分類與描述
第一章 群眾的分類
第二章. 被稱為「罪犯」的群體
第三章. 刑事法庭陪審團
第四章. 選民
第五章．議會

Transcript

SPEAKER_00 0:31

Do you fong hate here go sang? Fox Chong Quan Tai Yi Ti Kit Fat Dogs. Has some goodim. Dim Gai may lame Chanu. Diatan choice and your tun tai Chao Chi su late. Hai of five go yan. Goositafu la po. Kun mateng ha they don't mess it hogar, Ky Hok yeach sunge with some le hog. Some jojele behawyan yiwile. Kwan tai say we get markey wiley. Yum dong zek joan zong hangwai, buiha sum la gay jai, cogiha sum gun dimajai, dong go tai yong yap quanti, doglabsi how that will be quanti ting sanchoi yanseng be yimbu la zeng be changai. Jele, yeb ba se lin chan he fai go, yeb ba lock lin he bala, diho, chwida y ho boxiha white, di koyle, mo senwai go, zup yip k yi san, ye sinjak se jo, tama ying go, kutunggo yu dok sasi be nam yu yangban boon, xi ho ying man tomatakman, yeb bataleng lin, po fat jin janke yan, kog jo fat go, lokwan tam yam kwan yi, so jik jo, go wu che bomun, changan gin zeng jogwan do hit jin by tihage wan lun, tama gale bankoi, yk to ligu si duner, kohoi chi fan si yanloi, hengat lekti hakehangwai. Donsi son ofena, mokdo, ba lai, kung se don, co gin dole, gap menge quan jong, siu whai lexigin jok, e chungo samha, yang hong jok sai kun, lingohoi chiin goan jong samlei. Koiao lec jo, uh pink up o zhao, bak fai, tum atao, se jo, do bun guanju yan loi ho to myhao, guho ketji chok, yi tan jing then gwen ben lao chang si ga jele bun wuha ti jong. Dok jele ya go shuwa chan hamhao sai. Kwan zong, chong but sihao, tia gam yim. Nia go siwa dim chok, quan tai hangwai, g fe la sing bunja, ytusing majj ga, tung sun chun gagabo din Lai Ya he that like Heng more the khan da lemin cham jok te gun dim. Kung dulong quan zungga pebei tuma chengso chunang sun chun Yao kale ye man yin suit Yumai kwan zonga kwa kanga yung yi bekum yim. Ligo letusing my jo, lapso sun chun ye kung daimo hei. Kum quan zungga changso maj gom yong yi becho hong or itali lemu changga go ba fo gung se jenga. Leng san pai doi fung changao, whji song si pinyum. Ya, don san ba chut margo ayan y chaoman, se kwan lao yiamin doen chazeng wonwa yi, taiga tho si ben choi min yum, kanji lao yan laumat le laomat. Zhoji le chong atendo zi do ginzi a lolong Nigajai Wuhabti jong, Diga Chong dim, Yan, ya dan yung yap Kwan tai Zo Tang Zi dok lapsihao, Jing Yi lan son zhong zab tai kegsoi Hangwai. Zho yangwai, Kwan jungge hangwai, my laisen a gami. Yi la sing a sh ye kwan ta min gum sao doge hai gumbo yen. Lengle sunza gan choi yi my chati. Dim guai, quan tai, u lendei, pintak fe laisen, a some holomina, ta ne yi, hong la man ye fai se man san, tai su cho hidong yat to my hai tong yi callim. Hai ton yatle, zaibunang, zeko, fai chok fan yang, zi pay, likeinu fo, the hoida, so, gino yan do, lia gun, hidong yi, zai lod up, la seng, some do van zek, di le cai, hova si gan, yofa lole, di boven siolen, or de do y like, hai tong yat, hai sungwood, yamila, cuhan leg, zetong, tao zi da siwa. Lia jigupio, yat deng chan, niho lang, limmuchou, zek tip tango with my mala mile. Yumai, some do si how tai ma fan, tai sio lola. Kwantila jungga gangga wuler pong diong king her, don lysan che yang quan la me nitha wuya jong chong zhonghao yang. Lingdoligo with diagum jola or gano. Niggum memory chan. Yem my yang loiner, teen sang to king her, zit san ying xi yun, so le quantala minu pat zi co kum fong hei wai yi, chip so to gandan gitlon. Chung quan zung sam jiu dun yin chong fo gum yin. Choc tet hai cher, lisen chou hong quan zong, sam go gandan abo zhao. Da yat Yung Gandan mo dung ye gitlon comanju ye jek goup yu yet tenjana I li within chal yet tenga goong gong da y chong folk, but dun chong folk, tong young ason zek, zek do tang zongok. Lai ye, gong go fan folk eye mila mila mila mila tenga sim son ten sub tang sila son yun jesai l'goam The Samp Chin yim Liung quan zung a tangsoin bo si bang toga ye don sanbinyan wa lo si gon arm. Come ya we canj son you. Come little gongsil mo she batsya pay you he sa got the sun go sunya yunghaoho sin dong chang pay you marketing gonggo chong found bo butengbo butangbo dong dong dong dong dong ki why sat yagon chun si lo si donk sang gung online ho chun yung yi cheng li tigan sun ta case uh little bay juso hinji tao. Tila yusingo gong go saidwa Dagatun gila gobi mea dim dim dim lidi swe gandan hung young yi chin bot la ye mon hong uh gong and toy and co pangiola yetan yeah to little something. No yina, ni hollong jet little mo chacoybo, some di fle kuchitao, di tango sub tio ba e gum gong, e a gum gong, bagum gong, si a gum gong, gold gong, bole maje, can you dike hole no sonigong si the gayangum the two hong zodon of the lingai quan jung sumlei. Yan gayan sanke hei. What y si again ho ye butun yin cholo gehe. Daian chief lembo ziwai. Yan no yoao Yan no se woji go yangai, muguan, doike jungasai bao, lega hong hut kao, hai weo xi yigin, bakit kao, hai wo tollan, ah yum yu saikwan mbujiu gok si k jk, zap hang, go hai tonga xi lang. Zekoi bunsan chho yin sioha yu sawan. Kwem we yigin. Hisil ban honghu kao ba hikao, go yao yam mo fo chong yu, sing go hai tong, go tai yi zi mjong yu, ton yang, quan tai le mi go tai, tung so yu ta go seng. Kwantai yuge zha tong ya hang dong. Yi my bug and du tai yi gin. Ligaj dim gala di yang choi ma changes yao, ku king her, fong hei to love siha, sun zha fo chong, yung kam yang, gang yaoha let, langaling to quan tai tun git, yun san gang ta bok bilt Lilama, gudo yan, sang son, kigusi, you see, cut a hai to gum zita, yin do yan senson no gogsi, you ni cham tin, la senson garten kang fogsi, you see leg a holo leg cho tin, my lo. Ligusi nan day hai lengdole, gang yong yi becho hong. Donga leng tho, gong j go ton yang yaguosi, pei you, why your home gong meloi why the chong gog me loi, dim dim dim dim dim but a holo gum dongdo, yi lo ying hong, the monkey juman Dig me loi, I mean a guan seen. Gooseigal and jo you glanga kick fatang soi, yi my lay sen. Yo goosey, mso you loch up, ye so you ling got that gum go arm la gong gol gum sang so cow. Pay you malia to nigaban me my bail at so go. Yem so go hai moba kabaneg, the hole goosey, toi tho si go chong si guan lanyama, the chong si a londola, pada hovai, dale wenginho motic day, yin doyan ho song my gama, weat fangong, fung, joke, da sau gate, look tick top, look taoyam look I ginal day jao van gong, little mon da l mochin jung. Hei yelling sequan muita si dai chi sun bauza lingdo le ho yong yi be chimin, the di sau gay, yet di zagadin yang yam, yi woonti man, bong tai, son gan supmunigo, ley wale hill cup sa and se sun, dizile, little bay wai yan le guido lem son si how you si let yan de gommat le gommat my younger sundi gola la vo gola little yin doge chong si lun le chigay the white me loy low like ho lang le ja sio and si gay le bake con jungun toy tho my laula my pile chutgua si sangul di hoseuman lidi yet hai majalangal any filo mananger linjo diango my jo mang che meng pai lin lin chutguok hai my chanelango, then a litia bay se will koi toji chao. Holdo de pong her, Yao lau, sinao ga o youkei di singower ma y di hola, gatek, hai gogan, hai su k gochu, tom sunguke be na you foon, atole tom do hei, tho lao hola di sevu abitole my laule me like a mobo jona domination yolak you see, lemaj or sums up the nya found hai. Pow j he got chong si lens me mongi manji, lemaja soy lion ye lama, litui kao ge, hlega soi kao, tenai quan jungusi. Jogtewa quan jung a laiseng wengjun pat de kwan sang. L sang he kwan ta mina won moyung. Y my quan jong song zonge hai goosi yi my lod up Nsi go m so go gong forganme. Die won wongle hack like but ho ho, you my quan jung song yu ge hai gandango, tong yangusi, yi my folk chakan se. J Sungoigan. How sun yan mmu be toy so go leg. Crit higong, ting gate, go be hung gong, dim din dim din for mo legusu, hai kick fatter chang soi. Ling no gum dong ling lickan choonum zido well leg you die could mugong such could me fong on me chak young me jovat tama the yulisito yunglo chap gong for quanjon payu they find secret changbuna hold on taiga uh won't you time jum yong the bodin yang look denga changan lam tung by sibo gong yet in siwa. Changan lam to sibo legong yan, or they jong chung man the fong sick gong ye ch mingan jong da Changan Lam Zwa Tokosi Mang si legan died also ying a cheng ten jungun. Yugon or the yu gong chang, so yung di chanya dig yan. Doifu chanyan, to chit moi doma gong sanwa, b so yu yung chungga ying sick a chi min kude day. Ling toi gota so jogesi to n so y fan chengfu mengsi baghao ho, to no late thofa kisa yung. Lok denge, yet go kao yi ling jeng yang, ying gong zi waido. So ye the chung yang gong ye hoyung seng de chon yan how ho telling the hang dong. So y gu si lung ten soi sine quan jungedongle. Wu hab tijung libun si the makao le hou hong yan ya yule tai ching to tige, l sung mon hong, jun faigo yu yin, chi to chiula, ho lang, leging jige, libi sing jong quan tai sibao fong he siha, cham galia chung, chap tai cho mean, sing my wuhab tizongan. Come dim t lady chung zab tai cho min Yabanyan, yabunyan, zhong haiui senquan kitoi, so could moban fat, woltai zen zeng sang gong. Zhao chi yung quan ma mo kan cho yang yanji dong Yung quan zhao hai wuhab ji jong. Yi sengong yan, hai mu chybo to lao, choi dag yun yan zenwai koi dok xiho yutok ya chi ge tai fat, he sha lang tuk lapsihao. Isan yang sang nio lang leg, tali sio, tia lung y dok xihao, le ting mu jung sihao, yangai mtong si jung gund dim sen wu moun, ma de chong duck, you see y tok xihao, le lol mean hai wu chong mu jong mountain, gok zhong chong da sangfa. You see zhej jong, leiu ja kwan, tok la sihao, cho yung mtong si wai, her sum si mwginsi. Yung sang lei tok la sihao ja guan, cho yung mtong si wai, her sum si mweginsi. Mhoi man mo mok de choibo joklao. Choi vi ling the late lay chap tai choi min yaban fat, so hai di lung you dok tok lak sihao. Hold on dua medin diajong tai siya lem gotaling wa chai kai secjo wu hab di jong joga ye le jo gamla pa supresen y tai su lay tai jo persentai su yan. Liu tie lingdole titlei wuhab tij zongge jo fongfa chongmengyan lam chong mengye. Tong go sigusi wea some vanjong and gong gaipun ho suang sang why wuhab tijong bang a channel we had junberka percent yet in tia they would say come like a tho