東哥說故事

說服心理學:點樣透過提問令對方自己發展出全新觀點,而唔係被你強行說服《如何讓人改變想法》

Strong Production

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 18:02

Send us Fan Mail

美國在2012年還是以反對同性婚姻合法化者居多,
  英國在2020年底仍有86%拒絕接種新冠疫苗,
  但不到一年即情勢互換,
  顯然人的想法是能夠改變的,
  而且改變的速度奇快無比,
  就像骨牌效應一樣瞬間翻轉。
 
  我們活在「後信任」的世界,
  真相不會愈辯愈明,
  每個人都該學習如何從「對抗」到「對話」。
 
  這本書橫跨三大領域:
  既是一本「如何在20分鐘內說服別人改變立場」的實用心理書,
  亦是一本「探索思潮、陰謀論如何在社會醞釀和流行」的社會人文書,
  也是一本「信念、觀點如何在大腦中成形與改變」的認知科學書。

好評推薦

  這是一本關於說服藝術與科學的精采著作,麥瑞尼促使你重新思考,要用什麼方式驅使他人再次反思自己的觀點。在現今看似許多腦迴路封閉的時刻,本書點出的精闢分析可以讓你腦洞大開。── 格蘭特(Adam Grant)紐約時報 #1暢銷作者,著有《逆思維》等暢銷書
  只要你對「改變人的想法」這個看似不可能的任務有興趣,這就是一本必讀的指南。不但能從科學角度,瞭解人類如何形成種種信念、態度與價值觀,還能學到如何以意想不到的簡單方式,改變他人的觀點。── 尤里(Logan Ury),《哈佛╳Google行為科學家的脫單指南》作者
 
  我愛極了《如何讓人改變想法》,書裡有著滿滿的有趣故事、叫人眼界大開的報導。麥瑞尼就是一個天縱英才的科學作家。── 湯普森(Clive Thompson),《程式設計師:新部落的形成與世界重塑》作者 
 
  這本書從頭到尾都不容錯過──你會用全新的想法,應對一項人際關係的難題:對於那些你關心的人,怎樣能夠改變他們的想法、又不傷害你們彼此的關係。── 魏斯特(Tessa West),紐約大學心理學教授
 
  這可不是天天看得到的書!這本書不但妙趣橫生,談的還是極其重要的主題。── 薩瑟蘭(Rory Sutherland),英國奧美副總監,《人性煉金術》作者
  
  麥瑞尼讓我們看到怎樣用充分的對話,取代零和的辯論,用真正的同理,消除深刻的分歧。在這個危險時刻,我們需要的正是這樣的書。── 品克(Daniel H. Pink),《未來在等待的銷售人才》作者
 
  人類最強大的一點,就是不但能改變自己的信念,還能改變他人的想法。麥瑞尼的這本傑作,讓我們知道怎樣不靠威逼利誘,也能說服他人。── 貝佛(Jay Van Bavel),紐約大學社會認同與道德實驗室主任
 
  本書論述切合時下需求,資訊豐富,叫人士氣大振!讓我們知道或許有機會結束目前讓社會癱瘓的瘋狂局面,也提供叫人眼睛一亮的可行方案,讓我們能夠改變自己與他人。── 洛西可夫(Douglas Rushkoff),《人類團隊》作者與播客主持人
 
  這本書是一趟神經科學與心理學的奇幻之旅,讓我們瞭解自己如何形成與改變各種想法。《如何讓人改變想法》正是當下社會迫切需要的著作。── 考夫曼(Scott Barry Kaufman),人類潛能科學中心創辦人
 
  在這個年代,兩極化與部落主義讓人人感覺孤立孤單,而麥瑞尼不是只談學術概念,而是提出具體的策略,讓我們能夠創造有意義的對話,改變觀點、連結人心。── 李維(Jon Levy),《影響力法則》暢銷作家
 
  麥瑞尼在這個領域投入比別人更多的心力,一生探索人類心智對我們使出了哪些叫人意想不到的小把戲。這位大師總能用引人入勝的小故事,讓我們瞭解重要的心理學原則。── 格林柏格(Spencer Greenberg),Spark Wave 創辦人暨執行長
 
  麥瑞尼是一流的科學傳播者,《如何讓人改變想法》又是他迄今最傑出的成就。整本書處處靈光,令人愛不釋手,而且來得正是時候,不但會改變你對世界的觀點,還會幫助你改變別人的觀點。── 史托爾(Will Storr),記者、《地位遊戲》作者
 
作者介紹
作者簡介
 
大衛.麥瑞尼 David McRaney
 
  科學記者,對大腦、思想和文化深深著迷。
 
  人生經歷豐富,做過編輯、攝影師、旁白藝術家、電視節目主持人、電視臺數位媒體主管、新聞講師,也曾當過建築工人、皮衣銷售員、兩家寵物店的老闆,以及龍捲風倖存者。
 
  2009 年開始寫部落格,主題聚焦於「動機推理」,後來以「你沒那麼聰明」(You Are Not So Smart)為品牌,延伸出播客頻道和書籍《任何人都會有的思考盲點》,這第一本著作已成為國際暢銷書,有十七種語文版本。在播客頻道中,則是持續訪談科學家,探討關於推理、決策和判斷的心理學課題。
 
  第二本書《你沒有你想的那麼聰明》(You Are Now Less Dumb)於 2013 年出版。第三本書《如何讓人改變想法》是麥瑞尼自認為寫得最好的一本,英文版於2022年6月出版後,麥瑞尼開始在世界各地演講這個主題。
 
譯者簡介
 
林俊宏
 
  臺灣師範大學翻譯研究所博士。喜好電影、音樂、閱讀、閒晃,覺得把話講清楚比什麼都重要。譯有《造局者》、《人類大歷史》、《人類大命運》、《21世紀的21堂課》、《大數據》、《大數據資本主義》、《資料煉金術》等書。
 
目錄
引  言  為何想改變對方的想法?
第一章  後真相—— 事實遜於雄辯
第二章  深度遊說—— 不去質疑,而是點點頭,繼續傾聽
第三章  鱷魚鞋加襪子—— 為何出現兩極對立的看法
第四章  失衡—— 想法如何改變
第五章  從對抗到對話—— 什麼機緣,會讓想法開始改變
第六章  真相是由部落說了算—— 團體認同、從眾行為、集體擁抱
第七章  爭辯論證—— 我們擁有說服與被說服的能力
第八章  說服—— 誰說了什麼?對哪個對象?以何管道?
第九章  街頭知識論—— 你將會得到溝通交流的超能力
第十章  社會變遷——永遠不要放下那把「敲打現狀」的錘子
結  語  敞開心胸—— 避免走進想要「吵贏」的死胡同
誌謝
參考資料

Support the show

SPEAKER_00

Mo Yuan Dayan Zihayu Tai shut Gangho Len Lundim, Ganga Yao Sao Geti Son, Little Hoy Goy No Yan Y Lamfat, Liu Ling and Goibin Lamfa, Wa Yegafong, Zayu Langokod Zi Goipin, Haiu Koi De Tongsi Kei K Lamfa, Ho Ken Gai, Si Hau Godi, Guohoi Mo Zai Si Hau Goesi. One young gur de Sangwut Chung dim decta hip choco de fatin chutong dim. Come cho y soi folk gefoho yang yin hai chang the Usi Lakao choi haiapo, some le hot to my son ying focke fo mean her liu guy so y foyhao gefoho. Come sula jai di jile, he foke go to liu guy yan, high diman yang sang go chong sundi. Lam fat, to my gajikun tam so goibin lam fat gekuo cheng di lo do di haidim wan jok. He me kei yun ziha lam fat we hochi goibina comti joy gondo tuntai yang tong chong chong hang whai dunga yan so hidim goibi male lamfa jao babali zido dim yang goibiin keiha and lamfa kao da lidi ya chaya chai, little manachi ga. Dim guai l'anyu godin yakamfa sayin buyasi fu yi k ying go chong sang gumgun, cut little gala, kik gumgun, hai tai big them gum sao. Kum fai na buya chung sang mu tai yimle two e co han jo hiksi y si yao gangun sai kai. Gum changzi, zi tai wan gang. Yum tonga gumgun, zhao yam tonga chi tai wan gang, zhao sun whai yu tong yatko hakun ge wan gang, m tonga san mut two young tonga zigun wan gang. Yan si na buye chung san but sat si sir si halango gum saudo si mutun ma get yesu b. Kumison so the call him leho yu ga done soyo si satle k yi san chu kun ygunde. Wa sun mut get tsi tai wan gang, hai piso yu saudo tsi san gum kun gekoha. You go lig a sum mut, kumba chi doki tam sec, couldn't sec me the wang yun mbuisang while lig a son mut loy bosa yaya bovan y len yam da insi mollosana yan hai jo fun leamha bakum yang song yaginsi. Hem mon loxwamina holdan. He sega muita fong kong chin that chang that so go y. Seku sang social managry, hi lam huxega than he bakam sega. Com ya di an title lam huxegger, yao dian titole bakam segla. Gum fo king go yin yao le hemwale or the dialogue, do y t you menga pun to hym ton. So chan san jo nan sex songge pun dun chi. Hai chi yan zo guong yan, so y ho lang yang my li kin lidu kwana, lam hak tilman. Yumbo the dialog em mo yi se kum gati jo haio yan zo guang tio mang, yi sang a di chuksi in guang singye, could begao yung yi tido, bak gum tilman. Cho siye gum si gum yan bongosai guai, se gam mu time buy at to yam tonga zon we sun, tonga tan san m tonga and tailhoi, tohayam tonga penga. Gum titum tong jan song yan. Mat ye hai chan, mati hai gard Jukan, tido at lam gum pakumse, but a lam hokseck. Late high medo kit you sang buh jansong, then a late, l son boon sang y jans. Long for me new you go late high sec dup my key cage of fatehoi legal, canga some yap, hakun, tong jigun jansan boonloi also batong. So you want sin so youhoi kautong, gum singo kanga le guido, nigga si chang. Gumigo on thatola, leho yi tale chle, ngole do you say guy yen si hai yun si you taiwan gang. Gangoing on their gumgun so tali gang yang yin he modi bugan mini sai gata dom tonga. Modemugan gangle dom tonga. Dia lola with gun goodhoi, hang oi bosai guai gumsi dog and mousek, chang y si matho yong fan lo mo yang no be. Com sillo yukay, tide, so si then bugan taya bun sial and le hollam chung yi bonsuit, hollem whim chung libunsuit, with chanseng go chop tick a lun dim, hollam wim jan seng. Wugantai and bun si sum tuckdum tong. J chong chong dimdum. Didi ja yun zi gun yi myha kwen. Com ying zi sumga, painagi let shong fat, tomatius, be learn jung sum lingai, hai toy dong soy alumfa koi binguateng, tong fat, zai jung san si son tong sengdo y ke yao yang zigataw mein. Yi til secn, the koibin, toma gin la son ky yangjakao. Kur likeong, donga sipanyao, bai chikino se g, yet to may bagomat. Baba mama, tongagong, eja cauji. Tom sipanyolet gin la jok of funloy, to which say ja yet to may get on bla fun san liatloi cow jai. Hoginal could do wa e cauji. Come cellar full more dougenga babi is male. Come cell siponyola could make sick taco fan tongvao. Kutin said to secu. Kumu gin la chan y fanloi, her bin sec son yetong. C Zon he but dun gobingo chang, hai will chocision, chong san tilu zeng sec yang, soha tatato san yengang. Sue me tadola dialole gangga chong yi tongfa, yin matiusek. When a dialole will lam gai kut yang zi satil gamgok. So in the dialogamgokto chong duck. M daibu yan hai wish as in j chan tio sec. Yu won mota bitong dialole will pinho siong tongfae. Jen sun yadizan lab lebun zan di lo lolumina ying ya gato me hola, little yang di chong duckmen. Oh guai fongfa mo chau, keligalamfa. Yong yan, he dimway yo tongfa, jin hung sickle, tongfa song hany, gilju cheng gum lum guy dim, don't tato song hanyas yalga dialoza wo chin saw mo sick, chit woundo chi don'ho tang mosik. Ligosang hagemulam, lessin ya hollang sen yang chigage haul, but the buthoikan san chigason name title to my categun, you mala, ya puna or the wo kin chi kijkiny. Come today, timi yaoha m soyfogan. Sulemin titola yellow da hog fowsao, li siway yi, yma yanlo so gekao lo soyfokle, tok fan white, pin go yi matye kun do what pig to jangi matye yi chansangihao ku Sun Zekimbo tele piso ma kao. Sa yugo to yfon koy j tipsal ma hong son sec yunyan he soy y chimbote, yi magasonse wunsan, gum li seal late ho yi si ya tai gon ganga to yunye lo yun. Hoi changinosek, gum Kauho yile langdo yan ganga lango sonfogla. Ta yi what? Ya hong son secla yu langao pull up sangin your fan bok lundim, gong tong changin, to gang ya yang leg. Do you kye and do you liosun seao a y lo ye. Chi langao tai gon so lega fong tie tai shirt fine bo gundim. Len de cotal le yo si how go lengyao gun di a lum fale ho zon sam. Com lang yan de cotal, le jek ta sonai. Com gin fan gundim do tai shirt, cum bin f lund dim tai shel. Com yingga in seen tai shoi fuab so jong tong ha tido lun teng. Hai ganga lango lendo sa jongle yong yan fan do ye so ka. Tila yu, little sipanyao, su kao is yao lava. Wat zido lemsen fan, da ting and zil jo litong yu fanho kao go, hai ho go yun way late n diu jo yu fanho ah soi late, jo falifana. Let to ping to jung yet, hu, to who Sun se yu pui up sao jung ye chule lang like tung donge, sewa, liu jung sun zek chun da ge gandam lio. Uh lingu sao jongle, langao gang yong jiho chule zong sek, liu gado sun sek a jong yu sang, chi kan dang a fong sek di cho yung ti man ye fong sec, lingu sao jung tai chut, chi san tai gai sek, malayao, yi mile, ziaito yu uh, liu man tai kit lon yamlong Tai seon me gundo gong J Sun Sekla Hai Suiu yoko sick hapke chun bai, gul likeong, Lil Yang Seku chin bole, how go, ta yule yung tin yang yang sego chimboller, gum Little su gango goy pina, chuman zia yang se goyung yang pin yang sickla uh peule dums on youtu, pe le fonsa I Gum Lyo Halo a little yang pin chang duner, could ta wang wang do pa than sec do patla, could dim so jung ji legla leon said jun the go zin pin y fong sickler do him tongolan me se langom me do me chun di son case a tai joyao gundo, no yan lole, hi wo tipsau cochun son sec. Hai wo dipsao dog you dula se tai yu yin, hi kanga currentle, um don si chang jun zin son negas yale, di lole, hai withan bait cho chan so, lang don de fong die guys um, lungal die folkising soyfoctoifong koibin lamfaka gale. Tidola, gai ta sec one, donga segmoi tam. Gum live uh leon ja git up dan sanch lego yaw soil, the molon le yung be a chong soy for little man chigate. Let him guys in, lingum mokamea, go chang me le bate si ga jong lamfa titled on gatigun. Gmigo haginho jong ysi, or the holo sial, uh highwood chanson chong ta wonbong the haiyam taika lap cham tong. Memway song mantai yale le manzi ke he kato siao tong lei fa yin my case a taiga to ja lup chem tong ye case a le yikan buyat zio. Halango chong too basi hup chonganyu. Kumai son you to do hoi fongse kautong your sam yu dim that tong tai yi son yam tai sam tong sum tao menga lango uh lingitoligason yam yi son yam z Langga lango de lamfale walk duck king tang. Zhao sune bu in chho me num gan yu. Kum doi yigin fanke sial, fan y kanga langao, tonghoi some hong, h si hari lamfa. No de tung yantoi wago changin, hai wo hot mong yong yangon chin bu dong yigin xi yao, yisu lamin tato, soivokkeha tong fong fatle, hale moi tai man, kang tengok so, mola na yung piatun gehao, lidu yu gasang dailangbo. So hai manhai ga dim gai lei seng yu goibin koyga lamfale, l yu gai dim gai lam fatong. Tmay lele, yugali fai yin nong no gun dim, thahoi ling to yadne, chong zong sao yek, yi my tai zhou chong dak to my doila. Sumdo yausu go cheng me chi gan yu se chanseng, chin jong tido, bingele, mpai peng, m kan bikkoi bin tany y lamfa, tsiu la waiboji tongle sumaking tang, tai man tongfsut, chihao, chokfai, tho. Mai would how zan sang sai guy, ye wagok hao son yamesai gai. Sudaminakoshiba, yi go, li m son yamita, fo, yi hawk, ton zengfu tai jig a teason, moulan, lit hai gong kato teason. To high m hai tip saw mo zong lamfa, yaokay, tong yoke da n little sin wong din fo ya holo gasyye, zila y tam diek mihoa LGBT give you the tingle tie shot wo. Com l my choksim new chipsolid. Tim my soul ju sisat, wet jango, yeo son yam yi ng ho chi si la come to lingo bovanyan ho chi cobin some yi chokim kong sand do gang do cobin. Buichi upanyan cobin sam ye two ling to cob in some yen zok simgado. Little diquany yang hung like so di tai senk. Com little yanga kong san to my sum taugahao yang. Com ling do soy out yun fung hung jun bin, kepuha little yang soil, or de case goyan, soina yap, or they also yell si gay top si out, pi psensi out, and muyati, don't tight dog some month, tetra de pen yes yao. Legion team gana Lil Yaga ho case some young fachule. Tim gai in se chan say, you say gala, kiz and working sido you mirago hokay, some month team guy, hyu come say. A pengo tell or hair shouldn't dim gai call you uh could gindol day some young duckler. Tem hokay summer, come like what Tim Gugango. Well think of this digo, but think that could lamfala, highhoy langdol, con sin dole later. As soon as they come leave and say, I you call me a lamfa, tile call be a lumfati in you yet her sea while you leng see out, moi don't letong yi game tongue siao. Later you manjila to go, say gong. Dim guide lesson go being coy lamfazin. Dum uh lehoy lamai, le cocktacto tie and yao yekla, listen bong girl, and si had koibing lamfa so y lessin jung late san yakun dim fuga he kida and san. Dalio men bato mu domi title gajun. New titom gangler, quicky yoan san keng like layaguani. Com so zidolem mueko yan tido asai coom tong. Lei ba lelu gaium, little may tio tio asai guy, little may king like o ye, you know good changeng, be an sand of toigo san. Kang Yakuinju Sam line. Kuggy in the me king like god yeah, couldong yi in the mingan son should like you call hawker yin go to swe may higo or go to sweet lei may tiger or tiger. Yuna lady me gobing lamfan. Don't you know lady maya call yon, dana ye see that we go on the son diman jam by the king like yeah, Chris second jungle, sick the yan tongue. Him donga yan, to go yam donga uh, his hands don't gum so you lean gobinki a lamfa, chu fong sixong, yi my pin lun. Sun senga lang tengo lam fat, junjongo hai vat. Why ji tongue lay some, ho kai sum, hou liga haiyan dim kaya little lam vagleao. Wa te go chang Little Pong Jong chang y lam fatigin ye hona litsi gay Tongosiguosi, we's some fun jong with a gong guy but suit. Tin zan saying sangan look young my A. So I gango suit I can see. Fun yang dang your day lao yin gau la my finder joy believed on your tange.