5秒內講唔清你賣乜，你個品牌就已經輸咗《跟誰行銷都成交》

新行銷時代，如何說對故事？
　　你需要一套掌握各種顧客心理的全新行銷攻略︰
　　賣商品也賣改變的利器，能賺錢也能讓對方有贏的感覺。
　　從煩惱賣不動到故事行銷高手，只有一本書的距離！
　　「這本書讓你的產品不再被埋沒。」

　　★暢銷100萬冊之後勵志書作家米勒新作
　　★一出版即登上Amazon總榜TOP 20
　　★商業寫作×顧客關係×網路行銷三分類TOP 1

　　為什麼東西明明很好，卻賣不好？為什麼有人可以跟顧客做朋友，有人被討厭？

　　你說了什麼，跟顧客聽到什麼，是截然不同的兩件事。你需要一套從顧客心理出發的新行銷法則，幫你精準傳達訊息，勾住欲望，讓商品大賣。

　　每年都有很多產品在市場上大敗，不是這些產品不好，而是他們傳達訊息的方法不對。故事是許多行銷人公認最有力的溝通工具，不需解釋，人人能懂，又有記憶點。但你知道在新行銷時代，如何說對故事？

　　有別於傳統行銷法，百萬暢銷書作家米勒針對銷售流程中顧客的各種心理，提出故事行銷的七大黃金法則，直擊你的思考盲區與銷售痛點，幫助你快速提升業績，成為團隊裡、同行中那個最會講故事的人，還可省下大筆的行銷費用、徹底擺脫過去低成效的行銷模式。

　　做對這七件事，效果勝過所有行銷技巧的總和︰
　　‧行銷第一步要確認你把訊息傳達出去，而不是用了哪些招數
　　‧把顧客當英雄，將你自己定位為引導者
　　‧強調產品攸關顧客的生存需求，文宣或網站再華麗也沒用
　　‧訊息要夠簡單、易聯想、不會忘，否則顧客會把你消音
　　‧讓產品化身為武器，供顧客用來擊退生活中的邪惡反派
　　‧將「為什麼」送給顧客，讓顧客跟你買「怎麼做」
　　‧不只賣商品，也賣改變人生的利器

　　成功品牌與行銷高手都知道，要帶著「故事」而不是「麥克風」出現。你也要每一個產品做好準備，因為你很可能沒有第二次機會。

名人力薦

　　年度最重要的一本故事行銷攻略。－－《紐約時報》暢銷書作家拉姆西（Dave Ramsey）

　　一本讓你的好產品不再被埋沒的書。幫助你在競爭中洞察新機會，以全新的行銷語言跟顧客溝通。－－行銷大師高汀（Seth Godin）

　　不僅教你銷售你的產品，也要教你改變顧客的生活。想讓商品熱賣，就必須在顧客的生活中扮演某個角色。－－領導學大師麥斯威爾（John C. Maxwell）

　　這本書提供的方法真的很管用，不僅讓我們公司的網站煥然一新，也徹底改變了我們與客戶的溝通方式。－－《一分鐘經理》作者布蘭查（Ken Blanchard）

　　這是我所知最好的行銷工具，我將它用在每一個新產品上。－－《天王部落客教你把粉絲變成錢》作者海亞特（Michael Hyatt）

　　社群媒體時代，行銷人必讀。－－數位行銷人公司創辦人戴斯（Ryan Deiss）

　　關於品牌行銷，我一直有些無法解開的困惑，但這本書讓我在幾個小時內就找到了答案。－－西南管理顧問公司創辦人之一魏登（Rory Vaden）
 
作者介紹
作者簡介

唐納．米勒Donald Miller
　　
　　廣告媒體公司StoryBrand創辦人暨執行長，於2009年創立非營利組織「輔導方案」（The Mentoring Project），曾為歐巴馬政府「神之愛與健康家庭」的小組服務。
　　
　　《紐約時報》暢銷書作家，在全球銷量超過百萬冊，著有《上帝的爵士樂》、《把人生變動詞》等。

譯者簡介

李若鉑

　　目前任職於科技公司，喜歡文字與閱讀，為兼職譯者。
 
 
目錄
自序 解開商品暢銷的祕密
 
第一部為什麼行銷是個錢坑？
第1章 掌握銷售流程中顧客的各種心理
第2章 不只比技巧，更要比故事思維
第3章 新行銷時代，如何說對故事？
 
第二部七大黃金法則，打造超強銷售力
第4章 法則1：讓顧客當英雄
第5章 法則2：問三個問題，掌握行銷切入點
第6章 法則3：展現同理心和權威，做個引導者
第7章 法則4：提出明確計畫，消除疑慮與恐懼
第8章 法則5：兩招喚起顧客採取行動
第9章 法則6：善用機會成本，讓顧客避免失敗
第10章 法則7：圓三個夢，幫助顧客成功
第11章 不只賣商品，也賣改變的利器
 
第三部如何運用你的故事行銷腳本
第12章 做出效果更好的網站
第13章 用故事改變公司文化
第14章 五祕技，行銷人轉型必備
 
後記 你有多好，要學會用故事説出去
讀後感 來自新行銷人的感言

Transcript

SPEAKER_01 1:03

Come do you ganging ban pai clay corner, you silve mutilat gom chut, liga chan ban, gai kituman tai come bun pie son sick pie mo. Complete, but bit some do ban pies you saw go changing, silvage hold on chancing a go chung some lay being fat, could sing lay jots go wong fat. Five pie single, said joy bag, low wong my gua zi might qua, leting you chang, fong hai go sancer. Jon zi thing wishing rather, yan do jet, who keep jo guha, yet say hocumantai. Cusum fat hai, they'll caught ying legum bill quan chokindi, could it a soy cow, could get a tongue dimati mat. Tho salsi ging son with Igatom, say got the tiger chan ban gong lang duxek hold, hoy boon jok do hold the hold on hack kwaniso yugu a okay, hike loban, don't I got the tiger chan ban bulan duxek the hogan yu. Then chok tai senko si and hold all the moi dam some. Liter hold, then I saw then, yug man combo bill. You book bill tie doll, suck with fun some Gohak tip soon sec as yolle, crazy mob j like. Come hung sole, to die da chit kao. Come die dimun says in chos sick of soy colour. Hole soi cow, yet deng hai yu ching chong, whole guide, jo, jailango full yang yanglo gave win yok mo. Pi on chuna, gin hong, han do chin, han do si gan, ba say would they right dang dang dang dung. Girl idea gin san fong ye gong go bat my jong so chit guy gem tai chin. Kit hong gua tandum mukum go. The yuli woon sang go go si hang siugong vat you gun like dime diah. Golly what they do. Sams of funjon, hoi bong do lay sick fong legang leg, one vanigin hong, one van nigga wood like mo, hai hoi bong do leg metong dim more. Com quit your gang yong yi ho choi chu hang don't come yin hong he gooseil miner get then we don't dyama. Come lay you langdo goose yeo come legla li moi peng pote choye le tai jo yun n fat hoi sum tongsi chitla y go ching chokan pai. Ba po peng, tsi jo do la teo zong yun yoga lamfa, come yang, chalango, cup yan do chi like, from chanban legong, go fan pai, zia go. High without two changemantilo. Com little one dog, deo sam go chang your si out, ya oi bom dyle, so man kinyye p ya chin tonga hitong gate, could let you cut some lao hut home. Gut twelling and de tongma m swe come cut law, let do we got m sifolama Da yi loy bom dai Yan song, hey buh gang dayao loi tai tong si ji, so yu patun yum, til hate, kalmai, til hate, kal my, chung like a sang won hogo. Basamsa guy good man ta yingo himong yachong hai mo tong, ho y fudang a fong fat, hoi tsi aga kin hong, nigal, hai hoke wung ye san chingle. Kame chanban, yung kushi waiwa. Fei chom yopsen kut tong ti pin, bong lay bai t k some kwan yiu, mo ton, yao han tin, lingle cup choufa y mantai, cup chho, yungi gandan gong jing ofongse, so wu gin hong tong my ching y. Ban pai tai ch nio gai kut tong dimat, yiwot langa yet chigo, gai kut yi sang samtai mantai, oi bomantai, loi bomantai, gai gumantai. Kik up boni my dai, hei sang my ying hong a lo minute, ku ydo, kwananan, tumat it, lil siale, so a yang do ja, hai langa bongdo ying hong pole and guan, gang so ya chang lao, guan yingasan vajai, li wan yung tongle zam, tumai zin yin kin whai. Some vajat biu that tongle sam. Banpala biso yuling do guha si dole, le phase on liu guai, the phase on jiming bak kry lamkambaye, kula la fan di java yin hold the loy sang hemway se whi, doing roy ma ping, yi hinda moji son. You si le Kuiel to jugo y jo will beauty, hang don. Kula chiplap, chan saga tigate, yan zon dok du go senga mate. Kindi lingdo, hudo sifu nigupanpai chansen kong bang, mti my chanban, gangas ti fan, yi cheng cham yu go chongbutong, to my hang san bingabangola, toi jin nigai. Some vati qing yin kun whai, kinwale my ti wai hui jun yiu juniba, y tai diu chang yin, lingdo guha chan san li. Yiu ban pai jong zangin konga, whi toi, tonglio kuha chansan gangjan, Yong yi lingdon de wai y dong pai chein la do sunyang gumle, pei yu, fan hsiong jegin zeng, tai gong tai san fong getong gai sogai, jinsi wok chang gailog, le ksi menga chok kuha. Gum tago litisen, to taigo no jinsi, guha leto ganga yun yi song sun le jun y blangle, langa banyin, hoge and do. Gum wajo lingo guha hakusam, chho hangone, jan doze habiso yu tai shut, yeti gin tisang fong honor to my gin ye, gum to mok you sew jo, guhagi lo to my hunggo. Tai chut men co seal johakajloi. Peso singon fey yap chamsengo tong ti pin. Ta yat guha yi sin sang bin fai chat yatsi yong ti pin. Gum zao chanban g tihopto my si gump, co tango ziha, gum zeng, lockdan, come, then callo zhen, hai the began downbin, come I chung san, gebo gudum hak foon. Yun chim zedam some chanban yamantai. Yinjel ta yu picha hong, don ki gaiwa koi picho gua honggo, pei ya, dich hong yok uh toi gum yonga pi be in fai si soy sums of tin. Nimalikuha myas the hollam, ma chong tin wtai nangumtai yun the phong on tai gong be in fai sumsi fun. Come on, gohart l chanzi gums or thou chan ban. Come uh lam, gaga tai choir. Kumsachi bigum dog chino, come a fong on hoi, call my hoy seen z and look cut fun k leng la you got uh you have a chong dim shengum come near fong on eh, hoya tai gong, mling bo ya, cow my ho sums up tin bein fai toi wun boja, lingo kuha non chin fong sum. Keep ye gay ba tong jong the ying chun bai call my chincha wichikai. Sind the church silva ja hondang chan pin di hunger, yinha chum the lili hungger, yi then gai fong fat, lindo guha, mo y lo mo yao y kile yao, zek zip ha kisum, my dan Kingolan, sang a do yo bake her chit, bate hai mate, whate se or gogla, so hard and kissum, baby hang dong. Kwa yan, de young. But you current like z woon, si gig guak jo high boy h don. Come to in fong single, yellanjong, dai jong, hoy woon, gin san fat, zek zit wave kuha tingo jimat, j ct a call to action, whabeto, y gal the channel, bigger like or dea, bigger share all there, t sh all day, yet tie lol synk up, t channel, da yi jong, ganjip, yu fat, when some leho wu why yun jok, sin tai gong yao gazon vok mo, tongle kuha to hang yao, jok bogin lap jun yip, tongasonyam gum, te pai, or the jo any podcast, go hudo sujec, goho tizik to nale fan himon dagade, gin la do ego zen sonyam gumna, tama, tagaho jangao. Gumi jong a fongsec, bang hang toi dong, lit hai wando, kuha, m my yun yan, tam se go, tenga soikao, tai dim gang yun, tenigomloi, lim my subsquire denna, gun yan hama licoda mga hole. Tauchi yangi me jigo a like chung tin san man full ha fo jin, zong yi wando bojon, orte to hut meo, zonggy chak dog ta chango yo sang sio. Ban by do bagu hai go fei my but ho le yo. Yu kuha goda home home come cle m with chansang hangdong. Some le hog yin go teacher, yanlo hoi pa sun sa dongay, hai bait chu ka ho chi go shambui. So yi ban byutai sanguha, you lim chang don, letter s you foo chimetoga. Lit dim bay me ying hong, chansang chobikum. P ye din din something hansi come yao ginima. Che kuha sum lim hollan w dum. I fozina, tangasina, tangi di, jo myla to my dog ye. Com toi gata, you go yaway dun go ker, go gaga wisango, wo sang fan some big buttons. Gaga fon vaja leong guha hogang sat some lay, bake you hago yawa gay ha sangu, fan ya says you gu chang dong, baby tosa diho gave way. Banpada, y lingo guha tido, sins at lega chanban, coll sungwood will gang ho, some jungle hot mon do langa bay moon jok, selji tin yang me, yu munkit go, tongza, your sam jong bunjok fongseck, dayat, yang da kunlei, was a sang mon. Komario sang banjiola, hell lang silva jeg a jing hoyang dongam, peyu, fa hongjuiing cut, lojic dim so, jun suga layban, was a han deng yaoai, linuguha gum so do picker fo mo to my chun banga la yu. The yi la bo kut hump sungwood jangaj mon bongzo silvai jekong tai chiloi peyu han no sigana, hoikam silgong jolan, tai sengha lotle, lino sungwood pinda ganga heng song soni. Lesan chingo chiplap tomasengjang Bongzo silvaj faj ying kodga chim lang, langa chiplap tikkei, chi no, wajet hau go gong yek wo tong da gango chang tsige zeng zan bunjo gam pe yuko hei che sexi, kredo my gandhian che. Gong junggohao yi fong pengla, yinho ji ji peng tang honggan to jetalin teng fu fu, lam haiu shunga yan, hego kaibin lo yang sihao, ling siu pang yao to manikao jai, hai tho chun zeng da guan, wan yao hai. Yungli yun gyeng miu kui, lingdo guha lamha, yuliga chang yaho do, who fai lock yao han sang wo li cheng fong, lingdlekang yong yi harden kisam chho chi hangdong. Ban pai, yi lindo, guha, cheng chokam sa do, soon jak linga chanban, ki chengui, wok du me ho chi, dato, me lei sang at some with zong tai. Yunsen do yi sang, gong at li cho yun zak, ban pai, the siha jai. Le ho yi lengdog silvai jet, toi bing senghai me haian. Langabong do kuha, sang gong toi be banpai, chillango chong jo yi cheng, chung senga fan si, sangwai how yi sang jungje ban pai to yin yan. Pi yi nike. Could they a silvai j could my mai the bo hai. Could a chi ka jung san fan yang tong, don yan de kin doku jing nike is yao, thawi go hai go, but a silva yet zige, gokdukwai pei yeng whai. Y caug, dum yu tinjingo, chong wun hang tonglean. Just do it. So y liwa guatido, whai some mo Yandoi, some mojo. Langdore chanban, sengwai ying hong, hoi kick toi, cheng, fan pai, chong yu lei hei. Donban pai toi yin senglo, gai kudo kuhaga tongdim, ni mai ye nzia chanban, gangga hai jong sen wo fong seng tomaga gun. Bong jong silva jin sengige, yang das seng lei, toi bin zeng gong, kei yip si nango chong jong sang yang, that to hak wu moon yi yipik chok sen jong. Werei gong gaiabunho si. You only to have go, but gum yu yin zhong, hey mon lole like hung sang yang. Fu yang, thang yu guy up on the channel.