知識也會複利，但99%的人一早就放棄了，每天閱讀500頁，差距就是這樣拉開的｜知識複利

你習以為常的能力
其實是他人需要的產品或服務
更重要的是，你能幫助許多人，創造出具有影響力的價值

　　【這本書的功用】
 
　　我們擁有的知識與思想工具，可以透過知識複利不斷予以深化，變成具有價值的產品或服務，為我們的生涯帶來正向的助益。這就是知識複利的效應。
 
　　本書解答了「知識如何成為力量」的重要課題，告訴讀者如何以我們擁有的知識為基礎，在商業思維的POEM法則之下，進型內容創作與知識變現。
 
　　書中還介紹重要的價值拓展策略，使讀者在經營個人品牌的時候，學習如何把外圍的「關注者」變成忠實的「追隨者」。
 
　　而社會快速變化，知識複利的型態也不斷轉變，書中更介紹「個人品牌經營」與「數位媒介工具」的整合方式，說明如何透過各種不同的數位媒介擴大自己的影響力，也讓用戶體驗更提升。
 
　　另外，還有許多寫作與社群經營手法的準則，都可以讓自己的影響力擴張，把自己的專業成功行銷出去。
 
　　【書內的工具】
 
　　本書的結構清晰，文字量少而易懂，以視覺化的方法解說「從專家型個人品牌，到內容變現」的知識複利過程，讓讀者可以學到：
 
　　‧     知識轉化為力量的歷程，必須經過的節點
　　‧     知識複利的具體流程與根本意涵
　　‧     知識型個人品牌、內容創作經營的商業經營
　　‧     內容經營的寫作策略
 
　　【知識複利的精髓】
 
　　‧     當前大環境的趨勢
　　‧     個人職涯永續發展的基礎
　　‧     如何將知識內化，變成隨時可使用的武器
　　‧     如何透過知識複利，優化你的專家型個人品牌
　　‧     可以採用哪些方法，達到價值轉換的境界。
 
　　【13位菁英領袖，親自解說書中章節】
 
　　‧     王孝梅╱成真文創與IPCP創辦人
　　‧     瓦基╱閱讀前哨站站長
　　‧     白慧蘭╱工作生活家主理人
　　‧     李柏鋒╱台灣ETF投資學院創辦人
　　‧     林宜儒╱Teachify開課快手創辦人
　　‧     翁梓揚╱PressPlay共同創辦人
　　‧     原詩涵╱透鏡數位內容創辦人
　　‧     張瑋軒╱女人迷創辦人
　　‧     陶韻智╱知名新創導師
　　‧     陳顯立╱台灣電商顧問股份有限公司董事長
　　‧     愛瑞克╱台大TMBA創辦人
　　‧     鄭均祥╱言果學習執行長
　　‧     歐陽立中╱爆文教練、暢銷作家

好評推薦

　　★人生最佳化的演算法是什麼？我認為（書中提到的）內建RISC運作功能，就是標準配備。愛瑞克╱星勢力作家、《內在原力》作者

　　★穩札穩打的跟著（書中的） IPOD 路徑走，你才有可能在流動的社會思潮狀態下被看見。張瑋軒╱吾思傳媒Womany創辦人

　　★我非常認同…兩階段知識複利的概念：對外可以製作成不同的知識產品，透過「幫助人」獲得延伸收入；對內會加快掌握新知識的速度與深度。Qmei王孝梅╱成真文創與IPCP育成創辦人

　　★本書的工具提供了一套有效引導歸納與輸出的架構，幫助讀者在接觸新領域時，更聰明的處理新資訊的讀取、整理與應用，達成高品質的學習。鄭均祥╱言果學習執行長

　　★本書提供知識複利深入簡出的實踐方法，幫助讀者有明確的參照。陶韻智╱德豐管顧公司合夥人、富智康獨董  
 
　　★知識變現過程中，最重要的是把自己的身份從一位「創作者」轉變為一位「創業者」。（本書討論的）UAV法則是一個幫助創作者轉變為創業者的理想架構。李柏鋒╱台灣ETF投資學院創辦人

　　★作者是擅於持續產出知識文章的高手，他們不藏私，把獨門的寫作策略告訴你……（書中也有）我分享給你的更多寫作好料。歐陽立中╱暢銷作家、爆文教練

　　★我非常喜歡本書提及的「IPAD法則」，與我們在經營個人影響力消費品牌的成長路徑相似……（觀點）也是對我很好的提醒。翁梓揚╱PressPlay共同創辦人

　　★當我們需要將知識實際落地變現時，本書提出的BAR及CTA法則，則提供了一套清楚明確的檢驗方法。陳顯立╱台灣電商顧問股份有限公司董事長
 
 
作者介紹
作者簡介

何則文

　　知名生涯教練與作家，著有《個人品牌》、《別讓世界定義你》等超過7本暢銷書。
 
　　他是全台最大職涯社群「職涯實驗室」創辦人、TYCIA臺灣青年職涯創新協會發起人暨秘書長。曾任湛積科技人資經理、鴻海集團富智康人資整合行銷主管、華碩電腦越南分公司行銷、教育部國教署人事人員等職。
 
　　他長於協助組織與個人進行對外形象的品牌經營，率先關注個人品牌的議題，也協助許多組織進行雇主品牌包裝與公眾推廣。他多次開設專業作家培訓班，幫助超過10位以上學員獲得出版簽約機會。他曾受《遠見雜誌》、《親子天下》、《Cheers快樂工作人》、《天下雜誌換日線》等知名媒體多次專訪。
 
高永祺
 
　　擅長實戰與直播工作坊課程設計、知識文章 SEO 經營、自動化銷售漏斗設計、知識變現機制經營等。曾經在商業顧問、行銷專家、知識傳遞、談判溝通、身心靈療癒、媒體寫作、天賦諮詢、職涯探索等各領域，協助近百位專家職人，建立超過 500 項知識產品
 
　　他最近合作的企業包含：新通國際教育集團、TeSA電商大學、AIOT三創創新研習社、GBGA全球區鏈聯盟等。
 
目錄
前言：這本書如何將改變你的人生
 
第一章  進入「知識複利的後疫情時代」
第1節  全新年代RISC趨勢——遠端、個體、斜槓、社群
章節點評／愛瑞克
第2節  斜槓青年的發展方向IPOD法則——熱情、專業、方案、價值
章節點評／張瑋軒
第3節  知識複利是什麼？為什麼要追求知識複利
章節點評／Qmei王孝梅
第4節  以商業思維基底與內容創作POEM法則
章節點評／鄭均祥
 
第二章  透過知識複利，創造屬於你的價值拓展策略
第1節  知識的品質複利
人物故事／瓦基
第2節  知識品質複利的「學習應用」工具： iOPF
人物故事／李柏鋒
第3節  知識複利筆記術
人物故事／陳顯立
第4節  知識力量的KPOP流程：知識→感知→行動→力量
章節點評／陶韻智
 
第三章 利用知識複利來建構自己個人品牌的基礎
第1節  關鍵字自我定位——WINDOWS法則
章節點評／白慧蘭
第2節  UAV的用戶思維角度——產品設計
章節點評／李柏鋒
第3節  知識寫作的分類
人物故事／歐陽立中
第4節  知識寫作的兩個重要策略
章節點評／歐陽立中
第5節  打造自媒體成為自明星、粉絲經營的IPAD法則
章節點評／翁梓揚
人物故事／雪羊
第6節  內容創作與個人品牌經營目標設定的方法
人物故事／鄭俊德
 
第四章 用知識複利變現為你帶來人生新可能
第1節  知識價值轉換
章節點評／陳顯立
第2節  知識產品化的起點
章節點評／原詩涵
第3節  變現方式DCK——直接變現、協同行銷、知識產品化
章結點評／林宜儒
第4節  解決問題的IMPACT法則
章節點評／瓦基
 
結語：學習的目的——找到屬於你人生的解答

Transcript

SPEAKER_01 0:43

Come chocang, come fat na to her sangina, come ki chamunikwasa. Come son gang uner, say chujing all day, lo check a tea sec, come by such a gang yim. But dang san gang yunchi young ling matto, king go see heart on yang yong, sun yet, he cow ticks swimming deep gat, lingdo the maugo languag you like you jun yip sangway junga, lich a folk leg a gua chang. Come uh si tong the heart woo uh pizza neg a proposal. Com by moi chongse, come with five holo sea gun, gum buy kin mankin, get panza tongloyong to hold on charm sea but tie. Come so don't sill or they yungati mobana coded chin laudal or like yi coil bochong sangasang sweep mang, told taigo sialloyong, lindo mangin yun sanga or the yiga monlo fatala yung a eye bonajo, y siu, five dollar tsikun by a bochun. Zi glem, joysa gan hong ganhan tai um jo yak gang yi see, young son ton k lang, kisataga yin hoi monlo swing ga la bay chi hocdo ye woo sang gai kut bayi do kwan nan, lingdon wugan, to lungal kei hei, hold on ykin box rame chongjo gajek. Yao gesi king go yek cheng zi how yak changsi di Yan ying ji don was a baidong, tip so, monlock fi ga chok, hei yan ton yan mlang tip tip to kigo yun dun yang sik, hai di yo, go tai fa quat hei, hai te sang chilau, chyo tingotin or yuniga ti sec, hoy monsa me ling nori hoi tip dom tong e kita gum jolle. Com lithoi so go on tho yokangdo sa lo yun. Com so y sec tohoi folk la sec dog jum t a te sick taugon mon local fong di. Com like a jumbaylo go tang ying yet jo chila vonse. Gumny musu jog tether, kut your hot mantom my go wen kum horsuk man ja tak nice yun sec chombanyan. Go wen kite lang mon teasek chong san chombanje, the low chocether, ch but dun gum ch man jum ho get tsak folly goes out, um minute could fast in joto, say jog chat let my bun piking in a bacot, gum say libonsuit, kill teasek folk lay. Come uh gong uh teasek hoy go be men one. Come teasick jinway like learn the go chang. Or they ho ye yin go ha said time to hain dim young ho ye chang ye lole chong j go and bumpi chong jov and be don't sell ya come to the gong this I hold you facul tea sex and male chance new lung ties Yan day bolumdo a kunde what's it ho ye kayan day mantai pom to and day tato bunlo that and dog mock bill come beton fong sec come sintising t sick pansafi the chunking gongola city muyato youtok m bar gifsu come teasak one jolle chuhochi folk lam litek Yan Yan Doha Julian sea Tahoe Sue and Chan jolt. Come siwa y si jilling do t sec chanzing pies and yung changer, new king go dialogue you talk, lingdoli t sick lana, chansang chak bin. Come chilling bean, simuchak pin yet. Come tong a little guy you sum, so you hold on loi fat. Come to lung go, gangdo secle, her chansa pong chong. Her chansang go chong sanfa. Come that you tockle, chang you to go. You hold fong secun to hold on with fox soon. Susan Dagalo Yu Chang Fonta Young T secas yell, Yan Jungman Chicke Hok go diam kho be tide dog, chill lumdo, kick go sida fight your sea gun things and hokay, don't you bug hawk? Soon second san seagan secur fox soon. Gim to yo, why you mounts, on a saddle my sea is I said the but kid hudo tong hot tight, so but case, a sail same boon moon wound y on some Dayogene Hogwarts, the got to see how sick jun sand boom from chalolate, so go fana, hamaya se but gay yet how yaw so you gay look. You go like a but gate, fasten yah samu chongfona, so I be got sea sec foon. The yet chong fo him cucholin yi Sung Tong a gun name, chin tonga but gate, time fat young tongue da ye liu yong as ya one do, little come like you fas ye young chong four, the some one do time manger, yum liga but gala ki fatgao, mo chinho, se soy hoi chung chong, tosi wondo but gay do bomb do so come so y changar tisek ligo lung tai tong se Lady Changga Tisak Chi kan yet lingit panchat Lingdole Hokdoga ye yat ja taigo yi. Ho chigle, lingdola him tonga si gan dim, hog to sick, hoi chin ho full yang, tai sing do yi tisak legai, don lay guido yet then changed, what it's hoy jung a lung leg, he tanya lang a tsick ton keta langu kid hop, chong chans and jiggall chong yi lam fat. Gandhio gathon, compay tai what is gong dim yung lower, petty hog barga yik father, dim ho yi lay hot over yet kisseba kmoyung. Tending young calling cage you and jung from fatong, fine man hot, tell you tiger yet, hot yetiu, sickta young go to gand a phon set, ho gone fan chile, ho kao fine go man yan. Y lay gato si a tizek. Yum lay don't he gow go s later will one young do Zi K C Y C Yu yin Ho Chin sick little T sec. Don't you lung a garden mang, you go silba m bangba little tic a young yi mangba jok come to double late to magma in the gone magma. Da ye don't tai chai. T don't I lay my le tong lam say they said I jok Sai thought Sama Yogi Yinau Lei Holam Fan Yao Le Langao Kong the Fan Chau Kang Tabani T sec Tabani me langa yang young sea years yell t sec in sun eyes of you layer. Lisa but get um young and boyong. Am I gong got tea sec lunch because you felt hang don't let hold on the go gay to hold on, doctor holders, so you hold at all, but get to say a hold of bone, died a mo to help, say more call satai yang young cham help. Come on, man, young look. Come on, gollong. Time zido dimens satai yang yong hockt over sea sec. Com chung your chai di man eh, chai hang dong. Tell gox lodge up chanzo fat. Let me chung soy for go chang. Chang la single at home boyang. Yugon mo satai one to go chang yang yong this kissy lay lunch hong with it. So ye mehochola, see folk layer for music lo check. Comore dati tan y larger hot over some dizekiella, chicken go ging yin wo sang hamel lo yang yong. Hegel low me, yin in a cheap, yinola, one j would sati in zap Lee one uh one time, one tong si bullet, what's it? Well it's mean number fan, lower me, such a me, yellow jo, yellow yong, yang young, chick tip yok sout, tick tip tongs out, so you like a hog, hold up. Come on a hobby yong ye literally, come can't young a tsick jo di father. Come on a choice and ticto a youtube later or they don't see a voice. Kelly to see time but yang can go foc mo tonge long m tonga yung hung like to ten jato C T A Bin yin mo yang C yang folkmola, C Zo coach, but yeah go uh guman the yang sec, tongs yet do yet, but yet do key ketchin yip go hack mo, hai so you sung to jin y t sec, so it's out of gao go, the tong sila, hellang fo mogalung tail, hai choizu Ti yangho, T Yu, Tea Chen, or the two or chi hoi si kum jo fong, zido yang fo chang dang dang, ne ba ku mo yeng gonggo, gumla ti yang gaho kwaimole, the wo bay si yang footmole, zhoi kwam di. Yet chi fo mo gangdoyan, tong sila hymole, gaho kiw, ho y white ho yin di sata yang yonga, kedi e yang no yon, jaochi de sedi manjana, sedi uh posa, young di animation uh, but they young the audio seniama commun yamun nan to di tho ying hunjo and your phonse, listen to yang pin jug a podcast, le lun son leho y be mohan yen di, yi msoy foo shut jangdo sanguun, diameter, jun yipto, yun zengdo ya na, kdo zelda yung me van hloje son yam ti san ho kin la koyan ban by you go yinky nap juggo and bamba, gum joy togo sin zon foy yong. Come yi son sam jong fanva one hop si yong till like you young teas and yi seed, kid hap gunggo gooman for the teas and ye a park ship yang pin kaoho ntonga gonggo dang dung laylon zai gonggo. Yi siong, ja yigo chang ton yi langu si yong Bible fan yan eh Yingo sin jong e yang no yong hoy bagas e cut. Bagina, di gana mic layama, come limoho and ho se uh languinch. Hos y fatim, lingo younger bong yan hoy. L seam yan de fo, come tohoi white yogolin saw gayway. Com chalk teller, cra sage or sun night lin bat lin could but dune mon sumin say manger, hollangin say uh chopin said to say some, you know tau go and buy junan, the kunhonsolum dog. Bal Kamoyan white moolau, y fong hedio hang jo. How mere, you may a pin, fun hung ziga yut lam soggin song and dang in sangway bahum manja, beho do kayansi fan hung, could yao gay woodban, cutai bun suit. Com dung do eang lor young, well take chook dog son yamzi tan, lit hoy junia bowler, hoy go tea and four chang, gong jo fong chin jun, come y so junapola, soy pin gunga chin get si and football, gang jun yuho kun ta like a saojon, so dimat Kum at hong dimma. So I see high ha liga chinip gay lang, hoy dim bondog de hodo gong gola, curlo yongle face on fong foot, cho dimio tai chay ho zing moiler, chok tilla, to chum do dimio tick tan wider with man jung as yao dim lock but changle do yang jung zilla case at two yao said or shall they get hold of the phone fala di like you guan gin zi ho teng white guidang zil fong hunger lo yung chong so quang ka yao chan sika chikai tizik lo younger lei se choque m dilo yang muck yang Fan sik yang fan on yang king yim yang yi dim yang com yo tonga pin yin fong to nyao chan van fag phong herdo molen to messy yukanan tsek pin yung gor chang to line oyum so e the gonja hold the hodo dim young guy to bonaya. Complete monsu K Swiman Zek folk lay. Come all dear hone to conga tea sec hoi goby mingman or they high hold so from her cotta zicle. High ton ho be making money. Y teaser hag a home made. Low tick t second book tag might say. Yell, hang on the t hot yell Langokanga high ton fa. You high ton So jay Lim su card yi t like her push lady or sing a gong easy like I'm hawk how and won't joy cow y like gobinolit. They joke in jaqua. In our jumajakan joy toy bullet up in high tongue. Come to high sat say ying yong, less a hotel fong fat. No silk garden. What image? Jung like a yang jona, like a chun yipangdola, jungle langa why yan day dialed him. Come shoot the miner go shi walagon, young heart woods and gong, yin chung hot woo get jung san gaj. Don't let more and gum, chordsi how later you jum fatin, fong hey, bong joke me. Little but in lump, I took a messy hoi co ta gong gartigle, where little heart woo takong gartigle, but in lump but in lump little pies and we joy. Taton lay m palmu joy yet, kissama manage wouldn't bow. Come to your yellow can you sum got season up? Mm go and kiss a yet let the soldier and gone bampi, to your sins and bow gong single, yin's a sung wood, keto guanyu yande dim the keto as we go and pyre bow van. Ped you lay again late, hand ham gun gong heli yan yes yao. Could they cut it lemoc of food yam? Pangal and gong hellate. Well, could it dim lega? Bampire bunsele, child go on yes sing you, cast on chimp tangdo. Come on, you can let you go, Laulan to my fancy, but you lay young phone her jin beanway, keen lava chun guy and jungle go and bumpy. Fancing later younger sea sec folk late sec chin bot. Y teaseg a boonzale, hymn with bean. So don't like been. Hold on. Come on, you too whole hit Hollung learning now. You took hit. Ye teaseg a boonzala hymn with bin. Two late tea job loyck tea sec tide suit. Let's gang tea sec I would better young you know. Don't go sick goosey, we at some fanjong, while they gone guy bunhos, but a young yield hocks are fat, beans out bean tang, seen young legal lengths, fanga, chogum don't guy you dang day, you say don't yao sin hog, boo yet junbo yak san, yet linzihao, leudoje, kamaka, la psych dangido, yat chai, sinkup, yatai, chunbo. Sibun, chale, chogalosi, uh dangido.