點解你咁努力都係咁普通？因為你犯咗99%人都有嘅「跟大隊」致命傷！《決策的兩難》

市場唔係講努力，係講概率，只有當你採取與眾不同嘅行為，你嘅表現先會異於常人。


「上千本書在探討優秀執行長為什麼厲害，只有這本書真正解答這個問題。」──葛拉威爾，暢銷作家

本書作者羅傑‧馬丁以策略思考見長。企業與管理學界一片強調執行力、研究策略、大談該做什麼，但是實際成功的案例卻有限。馬丁提出了不同的思考：更關鍵的是怎麼想。優秀的領導者如何思考而引導出行動，比領導者做了什麼更重要！

從思維切入，馬丁不只提出整合性思維，更率先提出設計思考，回應不同時代的思考痛點，長年盤踞Thinkers50全球管理大師排行的第一名。

複製的策略不會贏，仿效的執行力不到位。
了解最強者行動前如何思考的過程，
才能找出自己獨有的勝出之道！

一般人經常陷入非A即B、涉及愈廣愈難取捨的困境，但是馬丁發現許多頂尖人士不但能突破選擇僵局、甚至能在複雜中創造出更好的選項。他訪談從旅館服務、零售消費品、到表演藝術等不同領域五十多位頂尖人士，拆解他們在面對困難問題時背後的思考過程，發現他們都有類似的思考習慣與思維模式，也就是能夠融合對立的觀點、找出兼具兩者優勢的整合思維。

馬丁發現這些擅長整合思維的頂尖者的思考習慣不同：
․不怕複雜、拒絕簡化。
․給自己足夠的時間找出沒有人看見的新可能。
․碰到不同的觀點不用怕，矛盾就是新的施力點。

馬丁進一步將整合思維拆解成步驟，每個人都能看見自己的盲點，創造新選項：
․考量重點：面對問題第一步是界定範圍，明確列出所有影響因素。
․因果關係：思考重點之間的各種關聯，描繪出關係地圖。
․決策架構：找出因果關係，才能確立問題的架構，決定該採取什麼解決途徑。
․解決方案：找不到最佳方法時，隨時可以回到前面步驟，重新衡量決策過程的每一步。

*原書名為《別在夾縫中決策》
產品目錄
推薦序 超越兩難的關鍵思維／黃永仁、黃男州

推薦序 翻轉思維前，先學會如何思考／馬敏元

中文新版作者序 在超競爭世界創造優勢的路徑



1.選擇，對立，創造力：用整合思維解決複雜難題

2.拒絕退而求其次：跳脫二選一的取捨困境

3.釐清對立現實，找出創新方案：運用整合思維，保持選項開放

4.與複雜共舞：當簡化與專業化無法解決問題

5.描繪心智運作的地圖：觀點、工具、經驗構成個人知識系統

6.觀點決定視野：明辨現實與想像，對立就能變成機會

7.思考的升級：善用認知工具化解衝突，整合思維連點成線

8.以經驗深化優勢：用過去開創未來，不斷創造更佳決策



致謝

參考文獻

Transcript

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