Build Your Boss Brand
Build Your Boss Brand is where business strategy meets identity, energy, and evolution.
Hosted by Tracey Nguyen — CEO, mom, and brand strategist behind BOWO Creative — this podcast is for the woman building her empire from the inside out.
You’ll hear unfiltered conversations about branding, marketing, motherhood, and mindset — plus real behind-the-scenes moments from women who are creating impact in their own industries (some while raising little humans too).
If you’ve ever outgrown an old version of yourself or felt ready to rebuild your brand from a deeper place, this space is for you.
Because your brand isn’t just how you show up — it’s who you’re becoming.
Build Your Boss Brand
A New Chapter — Rebuilding My Brand, My Identity, and My Voice
Welcome to the first episode of Build Your Boss Brand — a podcast for women who are building their business, identity, and impact from the inside out.
In this heartfelt solo episode, Tracey Nguyen (CEO, mom, and founder of BOWO Creative) shares the behind-the-scenes of what led her to start over — and the lessons she learned about growth, identity, and letting go of things that no longer fit.
You’ll hear Tracey talk about:
- The moment she realized she had outgrown her old podcast and needed to start fresh
- How motherhood shifted her definition of success, pace, and purpose
- The truth about walking away from projects, people, or identities that no longer align
- Why starting over isn’t failure — it’s an upgrade in alignment
If you’ve ever felt called to reinvent yourself or build a brand that matches who you’ve become, this episode will be the start of this journey.
If this episode resonated with you, take a second to follow the show, share it on Instagram, or leave a quick review — it helps more women find this space and start building their boss brand from the inside out.
🔗 Connect with Tracey
Instagram → @traceynguyen.co
Agency → @bowocreative
Website → www.traceynguyen.co
🔗 Connect with me on Instagram
Instagram: @traceynguyen.co
/ traceynguyen.co
Website: traceynguyen.co
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