Build Your Boss Brand
Build Your Boss Brand is where business strategy meets identity, energy, and evolution.
Hosted by Tracey Nguyen — CEO, mom, and brand strategist behind BOWO Creative — this podcast is for the woman building her empire from the inside out.
You’ll hear unfiltered conversations about branding, marketing, motherhood, and mindset — plus real behind-the-scenes moments from women who are creating impact in their own industries (some while raising little humans too).
If you’ve ever outgrown an old version of yourself or felt ready to rebuild your brand from a deeper place, this space is for you.
Because your brand isn’t just how you show up — it’s who you’re becoming.
Build Your Boss Brand
Rebranding Yourself After Birth: The Identity Shift No One Talks About
Have you ever filmed content but didn’t recognize the woman on camera? In this episode, Tracey opens up about the identity shift that happens after becoming a mom — the rebrand no one talks about. If you're a momtrepreneur, content creator, or new parent trying to rediscover who you are, this episode will feel like a breath of truth.
Becoming a parent changes everything — especially when you are the face of your brand.
In this powerful episode, Tracey breaks down what rebranding yourself after birth really looks like:
✨ Why showing up online feels different as a new mom
✨ The emotional and identity shifts no one prepares you for
✨ How motherhood impacts your capacity, confidence, and content
✨ The “identity gap” between who you were and who you’re becoming
✨ A deeply personal story about raising a daughter without family nearby
✨ Practical next steps if you’re just beginning your postpartum rebrand
Whether you’re rediscovering your voice, navigating new energy, or trying to balance business and motherhood, this episode will help you feel seen, grounded, and inspired.
If you’re a momtrepreneur, content creator, or new parent — this rebrand isn’t just about your brand… it’s about your identity. And you’re exactly where you need to be.
🔗 Connect with me on Instagram
Instagram: @traceynguyen.co
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Website: traceynguyen.co
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