From Bland to In-Demand: Getting Chosen in Construction | Alex Gore

Most trades and construction businesses don’t lose work because they’re bad. They lose it because they’re bland, unclear, or competing on the wrong thing.

In this conversation with Alex Gore, co-founder of F9 Productions, we unpack what it really takes to get chosen for the right projects in architecture and construction. We talked about the hidden cost of cheap drawings, why most pitches sound identical, how to build trust that actually compounds, and why demonstrating your craft beats talking about it every time.

This one is practical. Especially if you want better clients, smoother builds, and stronger referral partnerships.

You’ll take away:

• Why “cheap drawings” often become the most expensive decision on a project
• How clarity in documentation makes life easier for contractors and protects profit
• The difference between saying you’re good and demonstrating you are
• Why niching is powerful, but dangerous if misunderstood
• How to position yourself so architects and contractors want to refer work to you
• The “Be Brilliant at the Basics” principle that separates the top 10%

About Alex Gore

Alex Gore is co-founder of F9 Productions, an architecture firm built around nine core values. He has worked on major projects early in his career and later co-founded his own practice, eventually moving into both architecture and construction. Alex is passionate about improving clarity in design, elevating construction standards, and helping teams build better outcomes from the ground up.

Website: https://www.f9productions.com/
LinkedIn: https://www.linkedin.com/in/alexgore/

About Wes Towers

Wes Towers is the host of Built. Trusted. Chosen. and founder of Uplift 360. He helps trades and construction companies be built, trusted, and chosen online through high-performing websites and Search Everywhere Optimisation.
 Learn more at: https://uplift360.com.au/

Want to be a guest on Built. Trusted. Chosen.? Book here:
https://uplift360.com.au/built-trusted-chosen-podcast-guest-booking/

Transcript

SPEAKER_00 0:00

Welcome to Build, Trusted, Chosen, the podcast for leaders and marketers in trades and construction. Hosted by WizTales from Uplift 360.

SPEAKER_02 0:13

Hello, Alex. It's fantastic to have you on the show. I've listened to a bunch of your material all around architecture and so on, and this audience is mainly for the trades construction industry. So obviously, architecture fits right into our lane that we speak on and your expert knowledge. Super excited to unpack some of that, some of the lessons you've learned. And so I'm sure the audience is going to get a great lot of value out of this show. But just real quick, tell us who you are, just to set the foundation. Sure. Who you are, what you're up to these days.

SPEAKER_01 0:44

Well, thanks for having me, Wes. I love that your name is Wes Towers. It fits in perfectly. Hopefully, you don't have to give your exact height, but are you a tall man? Yes, I am. Yeah, it's funny.

SPEAKER_02 0:56

It's uh yeah. Perfect. So uh it's uh it's it's funny. I'm trying to rank well on on Google and AI and all that stuff, and there's when you sear search my name, and we all Google our names, don't we? But uh I show up in some tower somewhere, a legitimate tower.

SPEAKER_01 1:12

Well, okay, that's confused me. That's funny. And then uh you are probably old enough to remember because uh a lot of people know American politics, I was in the age of teenagers when Al Gore was a vice president, and my first name is Alex and last name is Gore. So for years at Al Gore, I've used Al Gore. The only reason, and it's so funny because you would thought think maybe like I would stop using it, but you know, as a kid, if that's your name, what everyone calls you, that's you know, kind of what you go by. So everyone call me Al Gore. And then obviously on LinkedIn, I get people inviting me to conferences that you know to headline and speak. But the reason why I changed and put you know, you can see Alex score here is because if when you put Al, it looks too much like AI. And I can't I can't convince the world that all AI should just be a lowercase I because L. Yeah.

SPEAKER_02 2:06

Yeah, well, yeah, that's true.

SPEAKER_01 2:08

So I I've been fighting this fight, continue to fight this fight of of names for a long time. Our I'm co-founder of the architecture firm F9 Productions with my uh other partner, Lance Psycho. He has a problem because it's C A Y K O and you know he pronounced it Psycho. So and we started an architecture company and then started to build our own work and then transitioned into constructing some of our clients' work. So that's the really quick and dirty of it. Yeah, brilliant.

SPEAKER_02 2:44

And so I'm really keen to p unpack some of some, well, all of that as much as we can in 30, 40 minutes, right? So um just tell me maybe a little bit more of the origin story of how you got into the career path in the first place.

SPEAKER_01 2:58

So when I was young, before I can even remember, well, um I would always draw stuff. I would always draw, you know, ants versus bees, uh other things like that, then pirate ships. Then uh my grandma gave me huge sheets of you know, like calendars, the back sheets of calendars, because my grandpa was uh yeah, salesman for State Farm. And then I would draw just like cities and and and then later libraries and buildings. And then since that they everyone, my parents and them say, Oh, Alex is gonna be an architect. So that's that's all I ever knew or all I ever wanted to do. Um, and then went to school for it. Uh in in high school, it was funny because you could take electives in you know, in your it built up out of how many electives you could take. And I think in my fourth year, I was taking four drafting electives. So I would have like two other classes, a gym class, and then you know, four hours of drafting, and then an open study period, which I would just be in the in the drafting room too, and then went to school at North Dakota State. Uh uh in architecture, went out, uh, got a job for Daniel Liebskin, World Trade Center Master Plan, Jewish Museum, all that stuff. And then 2008 hit, and then that was a crash. Everyone young essentially got laid off, and that's how Lance and I connected. We were buddies in school and then started the firm F9.

SPEAKER_02 4:30

Yeah, wow. And so really rolling up your sleeves and getting your hands dirty, so to speak, in the in the business and and so on. You mentioned uh an interesting thing, you kind of had a it was almost like a uh purpose um even as a young age. You do you feel as though um how much of your career is your your purpose? How do you say purpose uh in life and business?

SPEAKER_01 4:55

It's so funny because that's what I wanted to do, and then you quickly learn, and it's not just architecture, any job you get into, I feel like you s quickly realize the part that you thought you were getting into is 10%, and then 9% is dealing with the city, dealing with people, dealing with the clients, dealing, you know, all these other things. And the purpose changed from you know me being uh internal purpose of drawing stuff and creating stuff because that's what I like to do, to how do I get this built? And and and because and it constantly kind of got deeper because you realize how hard it is to get stuff built through the process and through the city. Yeah, and then yeah, and then you realize like not only the process, but then the government government will put on even more things. So it will say, uh, and and and people and NIMBY's and all this, oh, we want affordable housing. And but also you have to do all the sustainable stuff, also you have to do all the stuff, also you have to do all this these other things. And then so then the purpose was like, how do I help people do this? Because we service everyone from someone just trying to do an addition or a remodel, which people need, they grow, it's hard to move, especially if if uh interest rates are so high, and and sometimes they love their neighborhood. So, like, how do we help them all the way up to uh I wouldn't say mansions in the sense I would say high-end residential mountain homes for uh you know luxury clients and stuff like that, multifamily clients, and then boutique industrial, your shop that's going in uh the downtown or a strip wall or something like that. And so that's a struggle. And then we went out into the field, like I said, and we started building. And I would help out, you know, guys sick, something happens, we're under a deadline, and all of a sudden it's the middle of winter, and I'm sheathing up on a ladder with a separated shoulder from jujitsu, and then falling off the ladder, and then catching myself with that shoulder, and then just realizing, oh, this is way harder. This is way harder than my than my job sitting there. Yeah. Yeah. And it's geared towards we already knew this because we had some construction background is like, well, how do we make their job easier? How do we make their job smoother? How do we make things clearer? How do we organize things there? So the purpose evolved from just drawing to how to actually build the world. Because I think people take it for granted. That you know, like you grow up, you are born in a hospital, you then drive to your house, you go to a school that's there. It's like the background that society takes for granted. And yes, there's all there's political issues, there's monetary issues, there's international relations, but this like that's all almost center stage, except for late, like it has been getting this affordability kind of crisis and and all that. But it's hard explaining to people, like, and I don't know why it's so hard. Well, if you want affordability, can we go back to the 2009 International Building Code and International, you know? And they're like, well, then what about sustainability and what about safety? And then you well, for safety, things didn't really break down any more in 2009 than they do now, so it's not really a too much of a safety issue. And sustainability, like, can we isolate that? Can we have power generation separate from uh you know your home? And I know that there's savings and installations and stuff like that, but you can't have four or five competing things and then make them all work.

SPEAKER_02 9:02

Yeah. And in my massive massive jigsaw puzzle, isn't it? Trying to bring all these pieces together. You got a table full of pieces and different things going on and people and policies and and all that stuff, and trying to figure out how this thing goes together, and you don't even know what the picture looks like. Yeah.

SPEAKER_01 9:20

You know, and an analogy that I might m use if I because I do go talk to city councils and stuff like that, is my my kid, you know, all kids are managed, and they go, okay, dad, let's have a car that's a boat and a plane. And then on their age, you're like, well, you don't really want to do that because then when you're in the air, you have the boat motor, right? And then you have the the car motor, and then on a boat, you really don't need the wings on a boat, so that's like why they're separated. And if I was talking to city council, they would all nod and explain, you know, you're saying this to a nine-year-old. And then what if the nine-year-old said, it has to be affordable too? That's what you're doing to the construction industry. You're saying a car, a boat, and a plane and make it affordable. And do you have the guts to do something about that or do you not? And I wouldn't say this to their face, this last part. I'm betting you don't. I'm betting you don't have the guts to do anything about it because you have it.

SPEAKER_02 10:17

Yeah. Yeah, no, it's really interesting. The uh and you touched on something I'd really like to unpack a bit further, is that you just want to you you had a focus of making a the job easier for the construction guys, which is really an interesting way of looking at it and a powerful way of considering it. Because I I think sometimes when that can be high tension um when things are competing um views, high tension, the the best way to dissolve it is to think about it from the other person's perspective. Do you see that as a massive part of what makes a successful firm?

SPEAKER_01 10:54

I think so because what what we've uh done and and almost focused on is the customer is customers, and I think everyone says that. But if you just Google a random architecture firm, look how many Google reviews they have. Probably like four, you know, six, whatever it is. One of our offices probably has 96, the other one has like 53, and it's newer. And I think that comes from doing that because again, like when you look at these trade-offs, you can get an architecture plan or something for cheap. And what happens is that like it has eight pages, they're gonna build it. A builder is going to build it, but all of a sudden, like there's not information, there's not clarity there. So the bids actually might come in higher, but then people are gonna be more frustrated because, and you've probably heard of this, like, especially in AutoCAD, like architects suck, their drawings suck, and all that stuff. And that's the pressure of caving into low-quality drawings, right? But then if you have a million different nuances of how you make your plans clear, you dimension to the stud walls, you put things in two-foot increments, you make when you have a structural view or a foundation view that steps, you make it in 3D so they understand it visually quicker than when they go to the 2D with all the lines and all the this height and that height. I it does make the whole process a lot smoother, and you have to convince the client that that's it's worth it to do that.

SPEAKER_02 12:31

Yeah. Yeah, I was talking to another guy on the on one of the podcasts, and and he um he's a developer, property developer, and so he he partners with a lot of companies, and he he partnered with this one um guy who uh who cheaped out on his his drawings. Um it was the the drawings are realistically they were they were they were there good enough to get permits, not good enough to build, and they forgot to do the bit about improving them so they were build worthy, and so he lost uh a bunch of money on that project. So that these are the things, these are the costly mistakes if you cheap out um or cut corners. Um choosing the wrong choosing an architect firm purely on price alone, horrible, horrible mistake, and it could be a costly mistake in the long run. Could that cheap those cheap drawings could be pretty expensive in the in the long run. Do you see that a little bit of problem?

SPEAKER_01 13:31

We've been taking over because our structural engineer has been uh getting called in to come save projects. So, same thing. Drawings suck, foundations aren't in the right place, they're not in the right depth, now you have to like uh helical peer them, now you have to resubmit them and all that. And it it's it's holy cow, that costs you a whole bunch. But the problem is like, okay, let's say that's one out of 50 homes. People will think that's not gonna be them. You know, like, oh, that's not gonna be me. Oh, the contractor will figure it out. And then the contractor can say, you know, let's say he's doing four or five jobs and he builds to the planned. Now he has an out. Now, like when that change order comes, oh, I get my 20% on that. And I'm not saying that that's how they're thinking, but there is uh there is reality to that.

SPEAKER_02 14:23

Yeah. Yeah, so let's speak to that trust aspect a bit further as well. So obviously, there's just so many pieces, as I said, of a puzzle. Um, and those powerful collaborations that you have that earn lots of Google reviews, that's obviously a massive trust signal, and that's what people are looking for. Um, things that can't easily be manufactured. You know, we can all say wonderful things about our own businesses. Uh, if we're looking to grow our businesses, we can say wonderful things on our things on our website. That's what we do. We design websites and so on. The trades and construction. Um that we all know that it might have been written by AI even. And we can't trust what we read or we can't trust what we see. But the relationships behind the scenes, they're so powerful. And and Google Reviews, for example, they can't be easily manufactured. You've earned a lot of this stuff purely of the back of um having great uh relationships. How do you go about building those relationships?

SPEAKER_01 15:21

Um the first thing I thought you it was interesting, you said AI. So we were just reviewing some portfolios of some students, and uh, we saw one thing, and and because of our eye is tuned to the rendering capabilities and what AI is and all that other stuff, uh, we asked them if if that rendering was AI, and they were able to prove that it wasn't, which was phenomenal. But that's me as an architect of 25 years, whatever it's been. You're gonna give drawings to some people, and it's they're not gonna know. They're not gonna know at all. Um, and uh how do they tell? Like, for example, um for example, uh it's easy to miss. I've seen toilets, I've seen like a bathroom and a toilet face the the tub, and all of a sudden, like it was it wasn't even an AI drawing, and I was able to like tell them and fix it, and you know it's not a big deal. But you're expecting a consumer to to to understand like it can't be built that way, it it it's just not gonna work out. Um going back to the the trust and all that it it's hard because I'll go in two veins, and if I'm talking too much, let me know. But I I'm dealing with contractors, and then I'll I'll relate this to architects too. When I meet with contractors, because contractors want to be partners with architects because that's where their funnel comes from. And they all have the same pitch. And the same pitch is we have uh great tracking software, and we have this, you know, system, and we we do a Gantt chart, you know, and we get like, and I'm not knocking any of that. I'm not knocking any of that, but it's like, well, you all are saying the same exact thing. And the difference in the differentiator is I think clients look at some builders and they'll see on their website, and let's say you see a very high-end home, and I think that that emotional connection and knowing that there's sophisticated details and they've identified the subs to execute those correctly is if I'm remaking a Ferrari, I don't hire a Toyota guy. And it's not that hey, Toyotas are are great, they are great, but like I want a Ferrari, I want this. So it's weird that their pitches are not aligning with what I think is the actual value. And the actual value is this is so difficult and so hard to get right, and so many you I don't know how they would polish this, but you know, subs like drink. Some subs do drugs, some subs don't show up on time. All this all this stuff. You see this beautiful house on our webpage, we have eliminated all those so that you're getting what you actually see there. And the other people that don't have that haven't eliminated all that.

SPEAKER_03 18:36

Yeah.

SPEAKER_01 18:37

Now going to architecture, it's hard the same thing. We'll talk to clients and we'll tell them, hey, uh, we model like it gets built, meaning framing walls go up first. And this all leads, you know how we were talking about how making it easier for the for the contractor, and then we put our skin wall in. And then we like we talk about all this, and I think it half goes in one out year in one ear and out the other. Because it's like telling a client, you know, like, oh, we have a Gantt chart, and then they hear, oh, we have Revit, and they talk to another architect, oh, we have Revit, right? So like I don't know how successful that is. I think it boils down to, and I hate to see this, say this, the architecture that I want is on your website, and other people online or that we know says that you do a good job, and your price range was what was expected. Yeah. Like, I I think it's that. And it's hard to this is the hard thing to explain, and maybe it's the hard thing for contractors to explain to me is like, oh, because what I want to tell our client is I have seen almost every architecture firm's drawings in our area. Some of them are good, most of them are absolutely terrible. Absolutely terrible. But they're not, they like they are looking, they're not buying the drawings, the drawings are for the contractor and for the city. So I don't think it's as effective as and our firm is successful, we're fine. You know, we've done all those reviews. But it's hard to sit down with a client and just say, you're here because you saw something that you like that we do. So we know how to do it. So if we're within 10 to 20 percent, you should just pick us.

SPEAKER_02 20:30

Yeah, yeah, and that's um the power of niching, or or at least to know what your lane is and what you want to do and and focus. It's an interesting thing. I was talking to another another person about um everyone coming out bland in the same. They were talking more so of um recruitment and you know, people submitting their resume, which is AI written to match the job dis you know, job uh description and so on, and uh trying to get uh seen by the AI on the other side. So AI's writing the resume and the and the uh cover letter and so on, and then the AI is reading it and trying to assess whether it's valuable, then there's just this sea of land sameness because it's all producing perceived to be the best and the ideal, but it's all that means it all comes out kind of the same. But once you figure out what you truly want to be known for and build a reputation around that, the world becomes so much more of an easy place and you get uh recognized in a in a certain in a certain way. Do you think niching is an important aspect for all businesses, or is that something you kind of consider?

SPEAKER_01 21:37

It it it's a great question. And it comes with a double edged sword. I think I think I think it's a great way to go. And we're constantly you know evaluating how much niche to how much spread you have. Because in the sense of where we were born, especially on Lance's side, is they niche down to high end homes so. much 2008 hit everyone's laid off. No one's building high-end hones 2008. Yeah. So all of a sudden you're you're wobbly. You're wobbly because that's all you have. Now do you and that's where we and this it goes to my my problem. So sorry like I think people think like it's it's not all just easy roses and solutions. Because when we identified that our name is F9 Productions. It's nine fundamental values. And I could go in how like it's not just on the wall it's just not on the website. Every day a person is talking about uh a problem they have a process they're improving and how it relates to a principle. And and the reason why I say that is because we niche down into understanding the substance of what the client wants and then bringing that to life. So like it's a different thought pattern on niching because we will span that additions, remodels, mountain homes you know that that whole line I said but our niche is what do you need? What what will serve that, you know? And and that's the niche.

SPEAKER_02 23:19

Now around values as opposed to a specific specific type of project which is which is awesome. The nine values I mean I don't know how if we can go through all of them in great detail. But it'd be nice to touch on um what they are to a degree as well.

SPEAKER_01 23:37

Yeah absolutely and then I will say though like once you do that it doesn't the the the niching in the physical sense is also a great idea because now if essentially you want to really niche on like high-end residential homes you should you should then focus your marketing around it. You should focus who you're talking to who you're reaching out to how you develop your drawing you know so like it is I do understand that too but if that becomes everything then you become vulnerable. So yeah true I don't want to skip your question but like the number one F number one you know F9productions.com under about it's you can find it but it's just forward slash F F9 dash foundations. Number one is be brilliant at the basics and where this came from where this came from was I was working out in Montana in 2008 because I laid off just for this rich guy helping him take care of his home and all I did um and because he left the property so I just had like tasks that I had to do. And it's not that I would show up even like right on time. It's just I would see the task do the task execute the task tell him what I did that was it. At the end of the year he gave me a bonus and the next year he called me up and said hey you were great you want to do it again and I you know like I already moved on started this firm and it was confusing to me because my thought was well I just did like the basics I just showed up you know all that and it would take you so much farther than what people think I think people think if you do the basics you'll be at 50% like you'll be the average. You'll be the average I think if you actually do the basics you're in the top 90% you know like you're in the top 10%. You're at 90%. That's what I think.

SPEAKER_02 25:38

Yeah get it to get it right. That's what uh reputation is built upon. I always like to think about it in a way you know working with anybody to think about okay what impression am I leaving behind and what are they going to say to their mates you know in a way we use mates. So that's that's the word of mouth and and some you know things go around town in any uh field construction if you're in a particularly if you're in a smaller uh town everyone's talking about the various providers of certain services and so on and everybody knows who the good ones are and the bad ones are that the person themselves because they don't know they don't hear directly what people are saying about them necessarily. So it's an interesting world. I would like to go into um the the chosen piece how because you mentioned contractors um want to get chosen by an architecture firm because it's a great lead source of of consistent work. What are some of the elements they should bring be thinking about bringing to the table so they can be selected and be the preferred provider to the um to the architecture firm?

SPEAKER_01 26:44

Yeah I think it goes back to your questions of of of niching which makes sense is because we have a repu re uh reputation and we want to uphold it and there's a lot of options just like there's a lot of architects so this just doesn't apply to contractors but I want to recommend a contractor that will fit that. So if you are a a TI contractor I'm not gonna recommend you for a high-end home because I understand that there's differences in it in quality craftsmanship all that but the same thing is true is that a high end home even they could build a TI no problem. Like I have no questions they have the knowledge whatever I'm still not going to recommend you for the TI because the difference of what a commercial client wants in sort of speed is is is way different than a residential client. And people who are listening to this probably know this a residential client will say oh I want to get it done now and let's go and then you'll say something like hey great um did you get the survey you know and they're like oh okay and then they'll wait two weeks before they reach out then you know they'll drag their feet and then you'll send them something and you're like if you want to go fast like let me know your decisions on that they'll sit on it for two weeks something like that. You get a a guy who their restaurant needs to open and they're paying the mortgage for that place they'll be like yep do that blue you know we're going with blue. So the um I I think I think one you you need to know that and and talk to the the appropriate architect and then obviously you can do your pitch about your quality and and and and all that but basically saying I do this TI or that that's who we want to funnel. And the other thing too is that honestly we know that people go to contractors too so how can we be the person you recommend them to yeah and then and then and then make that true make that true because if you are a contractor who's like oh when I get a client um I just draw something on my $49 software throw it through there and then good or I out like hey that's great but we live in an economy here you know like if you want it if this is just a one-way street it might not it might not work out.

SPEAKER_02 29:21

Yeah yeah those collaborations and referral partnerships I think it's the greatest way to grow any business. Now that's like coming from a digital marketing guy so people in that field but the um the way you can collaborate it's just a uh it it just amplifies um everything that you're doing and it's the most cost effective marketing as well. Um the the people out there talking about what you do and um yeah giving back that re reciprocity uh needs to kick in as well if if you're sending a bunch of work to the Sparky we call electric we've we've got over here in Australia we've got the nicknames for everything all the crazy names but um if you're sending a whole bunch of work to the Sparky the electrician um and you know that they're getting opportunities but they're not sending it your way it's gonna cause tension obviously so thinking that through and and how you go about um creating those referral partners and relationships in bit in business powerful absolutely the um the I al well this has flown by this has been awesome there's so many other avenues that we could take um that the I I'd like to ask is there a question that I missed that I really should have asked you and and what would the answer be to that?

SPEAKER_01 30:40

Holy cow um this this is gonna be almost self-evident based on our talk but if it's marketing if it's how do I get the jobs that I want how do I get the jobs that I want and it's any industry it doesn't matter and it can even be for resumes and stuff like that. And I learned this from YouTube because there's a difference between like six successful YouTube videos that you watch. Sometimes you just watch them because you need to know how to do X, Y, or Z. Some videos are just because they're hilarious and funny and whatever whatever you're into sports, magic, who cares? But then there's other ones where it's like science base and you're like well I really don't care about science but I'm watching the science channel or this tech channel like I'm not even a techie but I'm watching MKBHD you know and all that stuff. And I've heard these guys talk about it and it makes a whole bunch of sense is when they're telling whatever they are they're demonstrating it too. So like the science example like they're talking about vortexes and stuff. I know nothing about vortexes or window when right I don't even who cares but they're throwing the ball over the Hoover Dam and then showing you what happens and then making a diagram of it and you're like oh that's why I watch like if if I asked you Wes hey you want to come over to my house and watch some vortex videos now I've already signaled so it's what are you talking about? But then if if if you're like um you might have have you seen someone throw a ball over like the Hoover who knows if it was the Hoover. But anyways like some people be like oh yeah I saw that there tassium you know like that guy like he's super cool the way that he explains stuff. So contractors architects resume people whatever you actually whatever your passion is whatever you want to do somehow demonstrate that is it a model is it a project is it a video is it a a graphic is it who knows what the answer is but demonstrate that you can do that. If you come and be like oh I want to be a h a high-end residential architect designer and all you have is mediocre whatever work that's not that well no one's gonna hire you for what you want to do.

SPEAKER_02 32:56

Yeah yeah you've got to do the thing you want to do you got to be known for that and and then demonstrate it then put it out put it out there yeah so people can see that that's what you're up to and and other things will be drawn to you in that same in that same way. Yeah it's just getting a matter of getting started in the in this in the in the area of of passion. You need passion in any business because as you said early on I mean we go into business and there's and there's only it's only a fraction of what we think it w is you know the things that we love to do all the other stuff you've just got to do because it's part of the part of the process. But and there's ups and downs of roller coaster ride and you know things um go h uh sideways sometimes and and so on. So the only thing to keep you sticking at your business is passion. And so if you can choose something that you truly love um and enjoy doing then you're you're in far better shape to to stick at it. Yeah. This has been an awesome show. How could people find out more of you you've involved in a few things and so I'll tell me tell tell the audience how they should connect with you or what they should you mentioned your websites I'll put any websites you want to in the show notes. So speak that all again.

SPEAKER_01 34:15

So so you know go to f9productions.com but actually what I want everyone to do I'll only give one call of action is go to LinkedIn search Al Gore but find the Al Gore I haven't changed on LinkedIn that looks like me that has an architectability in the background and and follow that that's actually so like search LinkedIn architect Al Gore you'll probably see the other Al Gore find the one that has a beard and a head like this in architecture and follow that guy.

SPEAKER_02 34:45

Well some people will be listening on the uh rather than the the video so they can't see you but yeah the the bearded guy um yeah yeah I don't think the other Al Gore has a beard yeah so they'll find you that way find you on LinkedIn build out build it out and build connections um I'm a big LinkedIn user as well I think we're already connected if not we'll I'll I'll do that after the show.

SPEAKER_00 35:07

Thanks so much Al Alex do you go by Al Alex now or Al uh both um it's turning mortal alex but a a lot of my friends still call me Al yeah yeah yeah we'll do thanks Al it's been brilliant thanks for listening to Built Trusted Chosen brought to you by Uplift360 visit uplift360.com dot au