The VetPractice Playbook
The VetPractice Playbook is your weekly game plan for leading a thriving veterinary clinic and becoming the leader your future self will thank you for. Brought to you by VetPracticePro, this podcast dives into all things veterinary leadership, management, and clinic ownership so you can build a practice that runs smoother, grows stronger, and leads with purpose—while also helping you grow as a confident, effective veterinary professional.
Join host Dr. Emily King alongside Jon and Cayla Bittles and Richie King every Wednesday at 9:00 AM EST as they break down real-world challenges, share practical strategies, and give you the tools you need to better support your team, serve your clients, protect your wellbeing, and create a career and clinic you’re proud of.
The VetPractice Playbook
EP14 - The Social Media Mistake Most Vet Clinics Are Making
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In this episode, Harrison sits down at WVC 2026 to dive into one of the biggest misconceptions in veterinary marketing: just posting on social media isn’t the same as having a strategy. If you’re a veterinary practice owner, manager, or marketing lead trying to get better results from your content, this one is a must-listen.
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Timestamps
00:00 Intro
01:31 VetPracticePro Content Update
04:40 Social Media Marketing
06:33 Consistency vs. Strategy
07:25 Just Posting Isn’t Marketing
08:47 The Value of Educational Posts
10:08 Goal Checklist For Clinic Owners
11:50 Overview
13:30 Outro
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