The VetPractice Playbook
The VetPractice Playbook is your weekly game plan for building, leading, and scaling a successful veterinary practice. Designed specifically for practice owners, managers, and aspiring leaders, this podcast from VetPracticePro dives into the real-world challenges of ownership—from team leadership and operations to growth, profitability, and long-term sustainability—so you can run a more efficient, profitable, and purpose-driven clinic.
Join host Dr. Emily King alongside Jon and Cayla Bittles and Richie King every Wednesday at 9:00 AM EST as they break down the realities of practice ownership, share practical, actionable strategies, and equip you with the tools to lead your team effectively, enhance the client experience, protect your time and wellbeing, and build a practice—and a career—you’re proud to own.
Episodes
25 episodes
EP25 - 5 Crucial Conversations Every Veterinary Leader Needs to Have
In this episode of The VetPractice Playbook, we dive into one of the most uncomfortable — yet essential — parts of veterinary leadership: having difficult conversations. Whether it’s addressing compensation concerns, managing poor performance, ...
EP24 - Why Veterinary Managers Should Stop Doing Tech Work
In this episode of The VetPractice Playbook, we tackle a challenge that quietly impacts countless veterinary clinics: managers and practice owners getting pulled into technician work. While stepping in may feel helpful in the moment, it often c...
EP23 - 4 Content Ideas Any Clinic Can Use For Social Media
Struggling to figure out what to post on your clinic’s social media? You’re not alone and the good news is, you don’t need to reinvent the wheel to show up consistently and effectively.In this episode, we break down 4 simple, proven con...
EP22 - What Pet Owners Actually Want To See On Your Social Media
Are your veterinary clinic’s social media posts falling flat? You’re not alone. In this episode of The VetPractice Playbook, we break down what pet owners actually want to see on your social media and why most veterinary practices are missing t...
EP21 - The Veterinary KPIs Every Practice Needs to Track for Growth and Profitability
In this episode, we break down the numbers that truly drive success in veterinary practice and why relying on financial guesswork can quietly hold your clinic back.From average transaction charge to compliance rates, we walk through fiv...
EP20 - The 4 Moments That Define Every Veterinary Client Experience
In this episode, we break down the four key moments that define the veterinary client experience and how each one can make or break client trust, compliance, and long-term loyalty.From the first impression at check-in to the exam room e...
EP19 - Fixing Team Issues vs System Failures (The Gapology Framework)
If your veterinary practice feels stuck, whether it’s missed charges, team tension, or constant frustration, it might not be the people… it might be the system.In this episode, we break down one of the most common (and costly) mistakes ...
EP18 - How to Give Better Feedback in Veterinary Teams
In this episode, we break down why feedback often feels awkward, how to set clear expectations with your staff, and what separates ineffective criticism from truly impactful communication.You’ll learn practical strategies to improve you...
EP17 - How to Improve Veterinary Client Experience
In this episode, we break down the real drivers behind client satisfaction in today’s veterinary landscape. From long wait times to uncomfortable cost conversations, small friction points can have a bigger impact on client loyalty than you migh...
EP16 - The Hidden Costs of Veterinary Inventory (And How to Fix Them)
In this episode, the crew breaks down the fundamentals of inventory management in veterinary practices and why it plays a critical role in the financial health and efficiency of your clinic. From understanding inventory turnover to reducing car...
EP15 - The AI Takeover in Veterinary Medicine (What You Need to Know)
Artificial intelligence is rapidly transforming veterinary medicine, from diagnostics and workflow automation to content creation and marketing. But with innovation comes risk, cost, and big questions about control.In this episode, Rich...
EP14 - The Social Media Mistake Most Vet Clinics Are Making
In this episode, Harrison sits down at WVC 2026 to dive into one of the biggest misconceptions in veterinary marketing: just posting on social media isn’t the same as having a strategy. If you’re a veterinary practice owner, manager, or marketi...
EP13 - Why Great Veterinarians Still Struggle as Leaders (And How to Fix It)
Being an exceptional veterinarian doesn’t automatically make you an effective leader... and that gap is quietly destabilizing practices everywhere.In this episode of The VetPractice Playbook, the crew unpacks a hard truth in veterinary ...
EP12 - How Veterinary Teams Can Communicate Value Without Defensiveness
In this episode of The VetPractice Playbook, the crew breaks down the psychology of price versus value and explain why cost objections are really requests for clarity, trust, and guidance. You’ll learn a practical, value-first framework for han...
EP11 - How Overcontrol Is Limiting Your Veterinary Practice
In this episode of The VetPractice Playbook, the crew breaks down why overcontrol is one of the most common, and costly, leadership traps in veterinary medicine. What made you successful early on as a leader may now be the very thing limiting y...
EP10 - Why Low EBITDA Hurts Your Clinic (and How to Fix It)
In this episode of The VetPractice Playbook, the crew dives into EBITDA; what it is, why it's important for every clinic, how to hire employees with EBITDA in mind, simple ways to save LOTS of money, and so much more.Free Resources On O...
EP9 - What “Leading Up” Really Means in Veterinary Medicine
In this episode of The VetPractice Playbook, the crew breaks down one of the most important skillsets a veterinary professional can learn: leading up. Do you often think to yourself, "I know the issue in my clinic but my leadership team won't f...
EP8 - How to Set SMART Goals That Actually Work in Vet Clinics
In this episode of The VetPractice Playbook, the crew breaks down how to turn clinic weaknesses into SMART goals that actually work, what SMART goals really look like in a clinic setting, how to break goals into quarterly milestones, and so muc...
EP7 - How Veterinary Clinics Escape Survival Mode
In this episode of The VetPractice Playbook, the crew reminisces on 2025 and dives deep into how veterinary clinics can escape survival mode through... GOAL SETTING! They discuss the difference between a survival clinic and a clinic built on pu...
EP6 - How To Create Year-Round Appreciation in Your Veterinary Practice
In this episode of The VetPractice Playbook, the crew discusses how veterinary professionals, and especially veterinary practices, can show appreciation in their clinic and their broader community through parties, traditions, bonuses, and more!...
EP5 - Behind the Scenes of a High-Efficiency Veterinary Clinic
In this episode of The VetPractice Playbook, the crew discusses the different processes that were implemented at All-Star Veterinary Clinic that took the practice from ordinary to extraordinary!Free Resources On Our Website:
EP4 - When Generational Differences Hold Your Vet Clinic Back
In this episode of The VetPractice Playbook, the crew breaks down a tricky listener question about change that involves family, psychological safety, resistance, and so much more!Free Resources On Our Website:
EP3 - How To Ask For A Raise In Vet Med
In this episode of The VetPractice Playbook, the crew breaks down why having a clear strategy matters when asking for a raise—and how to approach the conversation with confidence. They explore the topic from both sides of the table, offering in...
EP2 - The Real Reasons Veterinary Clinics Sell to Corporate
In this episode of The VetPractice Playbook the crew (mainly Richie) breaks down the many reasons why a veterinary clinic would sell to a corporate company, the do's and don'ts of selling, horror stories of corporate transitions, and more!<...
EP1 - How to Avoid a Costly Bad Hire in Vet Med
In this first ever episode of The VetPractice Playbook, we’re digging into one of the most overlooked drivers of a healthy, successful clinic: having the right conversations during the hiring process—on both sides of the table. From the true co...