Law Labs
Welcome to Law Labs — the podcast where law firm life gets a glow-up.
Hosted by entrepreneur, attorney, Modern Law founder, and optimistic disrupter, Billie Tarascio, this show is your backstage pass to the business of law. We’re not talking billable hours and black-letter law — we’re talking AI-powered operations, next-gen leadership, smart growth, and real strategy.
Billie digs into the systems, stories, and shifts shaping modern legal practice—alongside law firm owners, legal technologists, and bold thinkers who are rewriting the rules.
Expect real talk about:
- Scaling law firms without burning out
- Leading with clarity, culture, and data
- Using AI and automation without losing the human touch
- Building sustainable businesses that serve your life—not just your clients
- Valuation, VC, and the art of getting acquired (or acquiring others)
This is your lab for testing what’s possible—then building it.
If you're ready to lead smarter, scale faster, and think bigger—welcome to the future of law. Let’s jump in.
Law Labs
The Real Growth Engine of Law Firms: Intake, Conversion, and Client Acquisition
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AI will not fix a broken law firm. But fixing your intake will. Most law firms chase new tools, new systems, and new tech thinking that is what will drive growth. In this Law Labs episode, Billie Tarascio talks with Marco Brown about where growth actually comes from: intake, conversion, and client acquisition. They break down how law firms lose massive amounts of money through poor intake, why optimizing conversion beats chasing more leads, and how AI tools like LexiDesk are already changing how firms capture clients 24/7.
Marco Brown is the founder and managing attorney of Brown Family Law in Salt Lake City, Utah. He is an award-winning family law attorney and was named Utah’s Outstanding Family Law Lawyer of the Year. He has built one of the leading family law firms in Utah and is known for his practical, results-driven approach and his “Kind Divorce” philosophy.
In this episode, you’ll learn:
✅ Why most law firms have a conversion problem, not a lead problem
✅ How intake optimization unlocks hidden revenue
✅ Where AI actually helps in a law firm and where it does not
✅ How LexiDesk captures leads 24/7
✅ The real numbers behind leads, consults, and signed clients
✅ Why “AI-first” law firms still fail without strong client acquisition
✅ What it takes to expand into a new state and start marketing from zero
✅ The cost of bad hires and ignoring standards
✅ How to think about dashboards, metrics, and forecasting
✅ Why doing more often beats over-optimizing too early
Connect with Marco Brown:
Website: https://brownfamilylaw.com
LinkedIn: https://www.linkedin.com/in/marcocbrown/
Call Brown Family Law: 801-685-9999