Balancing The Scales Marketing for the Ruthless Optimist

Balancing the Scales: Marketing for the Ruthless Optimist is the unapologetic, strategy-packed podcast for entrepreneurs, coaches, and service-based business owners who want to dominate visibility, outrank competitors, and scale with precision.

Hosted by Bridget Brooks , Co-founder of Search Everywhere Marketing , this show breaks down the truth about modern marketing: what actually converts, what’s a waste of money, and how to build omnipresence across Google, YouTube, SEO, Meta ads, and every platform your customers use.

Each episode delivers real-world marketing strategy, paid ads breakdowns, funnel optimization tips, content creation systems, and omnipresence tactics that help you get seen everywhere… without burning out or guessing your next move.

If you’re ready to:

•increase visibility online,

•grow your brand through strategic search marketing,

•convert more leads with smarter ad funnels,

•leverage data to scale faster, and

•build a business that thrives in any algorithm shift…

…this podcast is your new competitive edge.

This isn’t marketing fluff — it’s marketing that moves the needle.

Listen weekly and learn how to balance the scales between mindset, strategy, and execution so you can grow with confidence, clarity, and a little ruthless optimism.

Contributors

Host

Bridget Brooks

Bridget Brooks is a top-tier paid media strategist, 7-figure agency co-founder, and host of the Balancing the Scales podcast. With 20+ years in Facebook Ads, Google Ads, omnichannel marketing, and performance strategy, she’s the expert brands trust when they’re ready to scale profitably. A former insider at Facebook and Groupon, Bridget specializes in consumer behavior, conversion psychology, and building high-ROI ad ecosystems across Meta, Google, TikTok, YouTube, Pinterest, and Reddit. As co-founder of Search Everywhere Marketing, she leads a results-driven team known for improving ROAS, lowering acquisition costs, and creating omnipresent marketing systems that generate consistent, qualified leads. Through her podcast and agency, Bridget helps entrepreneurs and brands grow with data-backed strategy, high-impact creative, and full-funnel optimization.