Balancing The Scales Marketing for the Ruthless Optimist
Balancing the Scales: Marketing for the Ruthless Optimist is the unapologetic, strategy-packed podcast for entrepreneurs, coaches, and service-based business owners who want to dominate visibility, outrank competitors, and scale with precision.
Hosted by Bridget Brooks , Co-founder of Search Everywhere Marketing , this show breaks down the truth about modern marketing: what actually converts, what’s a waste of money, and how to build omnipresence across Google, YouTube, SEO, Meta ads, and every platform your customers use.
Each episode delivers real-world marketing strategy, paid ads breakdowns, funnel optimization tips, content creation systems, and omnipresence tactics that help you get seen everywhere… without burning out or guessing your next move.
If you’re ready to:
•increase visibility online,
•grow your brand through strategic search marketing,
•convert more leads with smarter ad funnels,
•leverage data to scale faster, and
•build a business that thrives in any algorithm shift…
…this podcast is your new competitive edge.
This isn’t marketing fluff — it’s marketing that moves the needle.
Listen weekly and learn how to balance the scales between mindset, strategy, and execution so you can grow with confidence, clarity, and a little ruthless optimism.
Balancing The Scales Marketing for the Ruthless Optimist
EP: 001 Google Ads vs Meta Ads vs Everything Else: Where the REAL ROI Lives in 2025 & Going Into 2026
Balancing The Scales is the must-listen marketing podcast for entrepreneurs, agency owners, coaches, and service-based businesses who want to master Google Ads, Meta Ads, YouTube growth, paid media strategy, and omnipresent brand visibility in 2025 and 2026.
Hosted by Bridget Brooks, co-founder of Search Everywhere Marketing, this show delivers cutting-edge insights on digital marketing, paid traffic, performance advertising, PPC optimization, content strategy, retargeting systems, Google Search dominance, YouTube conversion funnels, and multi-platform scaling.
If you’re looking to increase online visibility, lower customer acquisition costs (CAC), outrank competitors, and build a marketing ecosystem that actually converts—this is your podcast . This episode breaks down real-world marketing strategies using:
- Google Ads: search ads, Performance Max, YouTube Ads, keyword strategy
- Meta Ads: Facebook Ads, Instagram Ads, funnel warmup, creative strategy
- YouTube Marketing: video ranking, conversion-focused video funnels
- SEO & Local Search: Google Business Profile growth, organic visibility
- Omnipresence Marketing: programmatic ads, retargeting systems, multi-touch funnels
- Paid Media Optimization: CAC reduction, ROAS scaling, attribution clarity
- Content Marketing: messaging frameworks, high-converting content strategy
- Full-Funnel Growth: top-of-funnel reach, mid-funnel nurturing, bottom-funnel conversion
- Marketing Analytics: data interpretation, KPI tracking, performance diagnostics
This is the podcast for anyone wanting real results, not recycled advice.
website : SEM
You ever watch someone argue that Facebook ads are dead? Meanwhile, their Google ads are burning money like a scented candle at a yoga retreat. Yeah. Welcome to the show.
Welcome to Balancing The Scales Marketing for the Ruthless Optimist. The podcast for entrepreneurs, coaches, and service-based business owners who wanna rise above the noise, dominate visibility, and scale using real modern marketing. This show is hosted by Bridget Brooks. Co-founder of Search Everywhere, marketing a high performance agency known for building omnipresent brands through paid ads, Google search marketing, YouTube growth strategies, local visibility systems, and data-driven funnels.
Bridget is recognized for helping businesses increase online visibility, lower customer acquisition costs, rank higher on Google, and create marketing ecosystems that convert across every platform. In a world where algorithms shift daily, Bridget delivers the clarity and strategy. Entrepreneurs need to stay visible, stay profitable, and stay in control.
Each week, she shares the truth about what actually works in digital marketing, from search engine optimization and Google ads to content marketing, omnipresence branding. YouTube dominance, retargeting systems, and full funnel strategy. If you're ready to grow, scale and build a brand that can't be ignored, you're in the right place.
This is where marketing meets mindset, where strategy beats chaos, and where the modern entrepreneur learns how to balance the scales and build unstoppable momentum. Let's dive in.
Hey friends, and welcome to the very first episode of Balancing the Scales, where we strip the fluff, call out the nonsense, and talk about paid media the way it actually works in 2025 and 2026. I'm your host, Bridgette Brooks, agency co-founder, former Facebook and group on Insider seven figure scaler, and women who brand calls when their ads are on life support and they need to get results yesterday.
This podcast was built for marketers, founders, agency people. Really any business that's spending money on paid media. And who's tired of being confused, misled, overcharged, or undereducated. And today is the public launch of my newest Brain Child. Search Everywhere Marketing. This is the agency built on one simple mission.
Take your paid ads game, make your brand omnipresent everywhere your buyer scrolls. Searches, watches and wanders. We don't pick platforms. We dominate ecosystems. All right, let's get right into the cage. Match Google ads versus meta ads versus everything else. This is the debate that refuses to die.
Everyone's convinced that their platform is the only one that works. Meanwhile, I'm over here running full stack ecosystems, watching all of them win and fail depending on how smart the strategy is. 2025 was not the year to just run Facebook ads or just use Google. That's giving, I still use a flip phone.
Energy buyers are everywhere. Platforms are diversifying. Algorithms are getting spicy, and your competitors are getting louder. You can't be in one place anymore. Not if you want real ROI. Google Ads is the intent. Queen Google is where people show up with their wallets halfway out. If someone's typing business coach for women pool remodel costs best stents near me, they're ready.
They're searching and they want a solution. Right now, why Google still dominates is because it has high intent traffic, lower funnel buyers, predictable cost per leads. You have search performance max and YouTube, which is the chef's kiss of paid advertising, and it converts fast. But Google will also humble you.
Competition is feral on that platform. It's expensive. If you're under prepared and bad landing pages will tank everything. You can't half ask Google ever. But if you want serious scaling, Google is definitely part of your equation. Now, meta ads, definitely the volume Queen Metas where people buy things that they didn't know they wanted until your ads smacked them Mid scroll.
Your dream buyer is scrolling, snacking, procrastinating, maybe even stocking their X, and suddenly they see your offer and go, yes, actually meta ads win when you're building demand, when you want volume, when you're selling something under a thousand dollars. When you have bold creative, and when you are testing aggressively.
But in reality, meta is moody. Meta changes the rules on the daily meta's. Cost per million. Bounce like a toddler on a trampoline, but when it hits, it hits beautifully. Meta is discovery, not intent, but the scale is unreal When done. Right now let's get to the everything else, the platforms your competitors ignore.
This is where the hidden ROI lives. Because while rookies obsess over meta and Google, the real players are quietly scooping up cheaper leads through stronger attention on other platforms. Let's talk about the underdogs of 2025. TikTok ads are definitely one of those cheap traffic and fast conversion YouTube ads, authority builder, and very, very low cost per clicks.
Pinterest ads is the sleeper hit. For women-led brands, if you're a women-led brand, that's where you want to be. Reddit ads are niche, community ready to buy nextdoor ads are home service jackpot and LinkedIn ads are a business to business. High ticket haven. Now, programmatic display is omnipresent, retargeting magic.
If your buyer's there, your brand should be there too. So where is the real ROI in 2025 and going into 2026? Well, let's be blunt, because fluffy marketing advice is why businesses burn cash. The platform is not the problem Your marketing IO system is in 2020 25. We require intent, which is Google demand, which is meta or TikTok authority, which is YouTuber, Pinterest, and trust.
Which is reviews and user generated content. Also omnipresence. The brands crushing it this year aren't just using one platform. They're stacking 'em. So what does that really look like? Google, to catch the buyer's ready, meta to warmup, nurture and scale. TikTok, YouTube and Pinterest to build volume and authority and programmatic and retargeting to follow them everywhere.
That's where the real ROI hides, and that's in the ecosystem, not the platform. SEM was built because the old agency model is broken. Most agencies push one platform, use cookie cutter strategies. Haven't updated their playbook since 2020. Can't explain their data, don't understand or know how to build omnipresence and panic when the algorithm shifts.
Meanwhile, buyers are living on six to 10 platforms every day. SEM is the opposite of the old school agencies. We're here to educate, test. Scale, innovate and build multi-platform dominance. If you're buyers everywhere, why wouldn't your marketing be? That's the whole ethos of SEM. Search everywhere, be everywhere.
Sell everywhere. So that wraps the official launch of balancing the scales and in this podcast we broke down what actually works, what's never worked, what's changing, and how to our smaller your competitors every single week. If this episode lit you up, like, oh my gosh, this is finally making sense. Go ahead and hit that follow button.
Share it with your marketing team. Share it with your CEO and share it with your friend that are running ads on a $5 a day budget with Blind Hope. Welcome to the new era. Search Everywhere Marketing, and welcome to Balancing the Scales. Now, let's scale smarter, not louder.
Thank you for listening to Balancing The Scales with Bridget Brooks, co-founder of Search Everywhere, marketing and the Strategist Brands trust when they're ready to increase visibility, scale their marketing, and dominate their niche. If you're committed to growing your online presence, strengthening your marketing by improving your paid ads performance, or building a smarter marketing ecosystem, make sure you follow this podcast and leave a review.
Bridget shares weekly episodes packed with cutting edge strategies for Google search dominance. YouTube growth, omnipresence marketing content that converts and full funnel optimization, all designed to help entrepreneurs move the needle in their business without wasting time, money, or energy. To connect with Bridget, learn about her agency, or explore coaching consulting, or done for you marketing support.
Visit search everywhere marketing and get plugged into the systems that help businesses outrank competition and scale sustainably. Until next time. Stay visible, stay focused, and stay ruthlessly optimistic. Your next level is already in motion.
