The Selling Point Podcast
The Selling Point Podcast helps CEOs and business owners cut through the noise and finally get sales leadership that works. Hosted by Anthony Nicks, Founder and CEO of Transformative Sales Systems, a Fractional Sales Management company, this show delivers straight talk about sales performance, leadership, and the real issues keeping your revenue stuck.
Each episode gives you practical strategies you can use immediately, backed by decades of experience leading sales teams and transforming underperforming sales organizations. If you're tired of guesswork and want to build a sales engine that actually grows your business, you're in the right place.
Podcasting since 2025 • 32 episodes
The Selling Point Podcast
Latest Episodes
S2:E22 - Sale Qualification and Decision Criteria: Why Deals Die After the Proposal
Why do so many deals slow down right after the proposal goes out?In this episode of The Selling Point Podcast, Anthony Nicks breaks down one of the most common reasons sales opportunities stall late in the process: weak qualification aro...
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Season 2
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Episode 22
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11:15
S2:E21 - When Sales Leadership Becomes the Bottleneck
In this episode of Pursuit of Value, Marcus Hamaker sits down with Anthony Nicks, owner of Transformative Sales Systems, to talk about what happens when a company outgrows owner-led sales.Anthony shares his path from mechanical engineer ...
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Season 2
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Episode 21
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42:05
S2:E20 - Sales Qualification and Price Objections: Why “Too Expensive” Usually Starts in Discovery
“Your price is too high.”It’s one of the most common objections in sales. But in many cases, the problem isn’t actually the price.The problem started much earlier.In this episode of The Selling Point Podcast, Anthony...
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Season 2
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Episode 20
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17:53
S2:E19 - Sales Qualification Next Steps: Why Deals Stall When Nobody Owns the Process
Deals rarely die in dramatic fashion.More often they simply stall. The prospect goes quiet, follow-ups stop getting responses, and the opportunity slowly drifts in the pipeline.In this episode of The Selling Point Podcast, ...
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Season 2
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Episode 19
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10:30
S2E18 - Sales Qualification Criteria: Why Discovery That Feels Like Small Talk Kills Deals
If your sales calls feel friendly, comfortable, and engaging… but deals keep stalling, you may have a discovery problem.In this episode of The Selling Point Podcast, we break down why discovery that feels like small talk kills deals. Too...
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Season 2
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Episode 18
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18:17
