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AdSpace by The Agency
AdSpace by The Agency is a weekly podcast hosted by Gen Z advertising experts Elise Heidrick and Jackson Engle. Each episode, we break down the most buzzworthy campaigns, social trends, and advertising news through a fresh, youthful lens. Our sharp analysis, authentic debates and audience research provide insight into how Gen Z reacts to the creative strategies shaping the advertising industry today.
This student-produced podcast is opinions and commentary and does not reflect the views of any organization. The views expressed by guests are their own and do not necessarily reflect the opinions of the hosts or the podcast. Any opinions presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, The Agency does not endorse, approve, or certify any information, product, process, service, or organization presented or mentioned in this Podcast.
© The Agency 2025 All Rights Reserved
You may not reproduce, distribute or modify this Podcast without written permission.
AdSpace by The Agency
Going Analog and Authentic Storytelling that Wins Over Gen Z
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AdSpace is back from winter break, and Elise and Jackson are kicking off the new year with a stacked lineup of campaigns, headlines, and a battle of mocktails! In the Ad Update, they break down Instagram's new "Reels on TV" spot, Dove's Bridgerton season 4 collab "Let Them Talk," and Calvin Klein's Valentine's Day "Together in Our Calvins" campaign, discussing how each leans into communal viewing and authenticity to win over Gen Z.
Then, they spotlight Disney+ dropping the entire High School Musical movie on TikTok in 52 parts and why vertical, short-form storytelling keeps Gen Z audiences watching all the way through. Then, it's on to ad and PR headlines from Netflix's revamp of their original $83 billion bid for Warner Bros. Discovery, to Pinterest's shakeup as it tries (again) to become Gen Z's AI-powered shopping destination.
To top it all off, Battle of the Brands returns with a showdown of the Shirley Temples: Ollipop vs. Poppi go head-to-head tapping dry January and Gen-Z nostalgia for their latest campaigns. Tune in to find out which campaigns land, which miss, and which better-for-you Shirley Temple deserves a permanent spot in your fridge!
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This student-produced podcast is opinions and commentary and does not reflect the views of any organization. Any opinions presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. Unless specifically stated otherwise, The Agency does not endorse, approve, or certify any information, product, process, service, or organization presented or mentioned in this Podcast.
© The Agency 2025 All Rights Reserved
You may not reproduce, distribute or modify this Podcast without written permission.