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AdSpace by The Agency
AdSpace by The Agency is a weekly podcast hosted by Gen Z advertising experts Elise Heidrick and Jackson Engle. Each episode, we break down the most buzzworthy campaigns, social trends, and advertising news through a fresh, youthful lens. Our sharp analysis, authentic debates and audience research provide insight into how Gen Z reacts to the creative strategies shaping the advertising industry today.
This student-produced podcast is opinions and commentary and does not reflect the views of any organization. The views expressed by guests are their own and do not necessarily reflect the opinions of the hosts or the podcast. Any opinions presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, The Agency does not endorse, approve, or certify any information, product, process, service, or organization presented or mentioned in this Podcast.
© The Agency 2025 All Rights Reserved
You may not reproduce, distribute or modify this Podcast without written permission.
Episodes
12 episodes
The AdSpace Season 1 Finale with Adidas, Canva, and Liquid Death
Elise and Jackson are signing off as the hosts of AdSpace as they graduate from the University of Kansas this weekend. To close things out, we saved some of the best campaigns for last. From an Adidas short film we couldn’t stop watching to Can...
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Claire's Brand Comeback Means Leaving Gen Z Behind
This week, Jackson and Elise break down campaigns from Claire's and Skittles that appeal to all five of the senses. They’re also gearing up for the World Cup with Modelo’s latest spot, which prioritizes connection and culture over expensive sta...
Pinterest Goes Offline, On’s Cultural Shift & the Future of the WNBA
Fresh off their District 9 National Student Advertising Competition win, Elise and Jackson are back from hiatus with standout campaigns you won’t want to miss. First, Pinterest takes a bold, nostalgic turn with “How Did They Do It?," a campaign...
The Burger Wars: Why the Viral McDonald's Taste Test Was a Miss for Gen Z
In this week's episode, Elise and Jackson break down brands that just get it when it comes to Gen Z: NPR’s “For Your Right to Be Curious” campaign, Heineken’s “The Pub That Refused to Die,” and how Rhode always taps the latest “It Girl” at exac...
Gen Z Doesn't Want Ads, They Want Art
For our very first audio/video episode, Elise and Jackson dive into ads that feel like cinema. From Adidas’ “Superstar” campaign to Saucony’s “The Runners” film and H&M’s ode to New York style, clever brands are moving from quick, social-fr...
From Roblox to Reddit, Brands are Using Unique Channels to Reach Gen Z
This week, Elise and Jackson discuss the unique channels brands are using to break through the noise and reach Gen Z both online and out of home. From the world's first digital thrift store on Roblox, to Dove's Reddit page, this week's campaign...
Gen Z Was Single This Valentine's Day - Brands Noticed
Jackson and Elise may be happily taken, but brands weren’t courting Gen Z couples this Valentine’s Day. Instead, they targeted singles with playful campaigns like “Bad Boyfriend Boot Camp,” promotions for Singles Awareness Day, and brand activa...
AdSpace's Top 12 Super Bowl Ads Targeted at Gen Z
For a very special Super Bowl episode, Elise and Jackson rank the top 12, Big Game ads aimed at Gen Z . From Claude's jab at Open AI, to the "Kardashian Kurse," they break down why certain ads were a hit with Gen Z, and why others made them cri...
JCPenney's Ex-Change, the Kardashian Curse & Bad Bunny's Unshakeable Brand
From breakup diamonds and Olympic tear‑jerkers to cursed betting streaks and a global Bad Bunny dance party, this episode of AdSpace dives into the boldest new campaigns trying to win Gen Z’s attention. Elise and Jackson break down ...
Going Analog and Authentic Storytelling that Wins Over Gen Z
AdSpace is back from winter break, and Elise and Jackson are kicking off the new year with a stacked lineup of campaigns, headlines, and a battle of mocktails! In the Ad Update, they break down Instagram's new "Reels on TV" spot, Dove's Bridger...
The Holiday AdSpace
This week on AdSpace, Elise and Jackson unwrap the most talked-about campaigns of the holiday season; from Kyle MacLachlan as Nordstrom’s “Gifting Expert” to Coca-Cola’s eyebrow-raising AI holiday ad.They’re also unpacking the biggest he...
Marty Supreme, Martha Stewart and FLRT
In our very first episode of Ad Space, Elise and Jackson break down the week’s biggest advertising moments; from the backlash to Monster Energy’s new FLRT drink and American Eagle’s unexpected Martha Stewart holiday campaign to A24’s c...