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AdSpace by The Agency
AdSpace by The Agency is a weekly podcast hosted by Gen Z advertising experts Elise Heidrick and Jackson Engle. Each episode, we break down the most buzzworthy campaigns, social trends, and advertising news through a fresh, youthful lens. Our sharp analysis, authentic debates and audience research provide insight into how Gen Z reacts to the creative strategies shaping the advertising industry today.
This student-produced podcast is opinions and commentary and does not reflect the views of any organization. The views expressed by guests are their own and do not necessarily reflect the opinions of the hosts or the podcast. Any opinions presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, The Agency does not endorse, approve, or certify any information, product, process, service, or organization presented or mentioned in this Podcast.
© The Agency 2025 All Rights Reserved
You may not reproduce, distribute or modify this Podcast without written permission.
AdSpace by The Agency
JCPenney's Ex-Change, the Kardashian Curse & Bad Bunny's Unshakeable Brand
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From breakup diamonds and Olympic tear‑jerkers to cursed betting streaks and a global Bad Bunny dance party, this episode of AdSpace dives into the boldest new campaigns trying to win Gen Z’s attention.
Elise and Jackson break down JCPenney’s “Ex‑Change” Valentine’s stunt, Hershey’s “Happiness is the Real Gold” Winter Olympics brand relaunch, Fanatics Sportsbook’s “Bet on Kendall” Super Bowl debut, and Apple Music’s “El Mundo Bailará” halftime show tease with Bad Bunny.
They also spotlight the DIY Dr Pepper TikTok jingle that jumped from a casual post to a national TV ad and close with quick-hit headlines on Netflix moving into video podcasts and OpenAI testing ads inside ChatGPT. Tune in for sharp, Gen Z‑driven analysis on where advertising is heading next.
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This student-produced podcast is opinions and commentary and does not reflect the views of any organization. Any opinions presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. Unless specifically stated otherwise, The Agency does not endorse, approve, or certify any information, product, process, service, or organization presented or mentioned in this Podcast.
© The Agency 2025 All Rights Reserved
You may not reproduce, distribute or modify this Podcast without written permission.