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AdSpace by The Agency
AdSpace by The Agency is a weekly podcast hosted by Gen Z advertising experts Elise Heidrick and Jackson Engle. Each episode, we break down the most buzzworthy campaigns, social trends, and advertising news through a fresh, youthful lens. Our sharp analysis, authentic debates and audience research provide insight into how Gen Z reacts to the creative strategies shaping the advertising industry today.
This student-produced podcast is opinions and commentary and does not reflect the views of any organization. The views expressed by guests are their own and do not necessarily reflect the opinions of the hosts or the podcast. Any opinions presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, The Agency does not endorse, approve, or certify any information, product, process, service, or organization presented or mentioned in this Podcast.
© The Agency 2025 All Rights Reserved
You may not reproduce, distribute or modify this Podcast without written permission.
AdSpace by The Agency
From Roblox to Reddit, Brands are Using Unique Channels to Reach Gen Z
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This week, Elise and Jackson discuss the unique channels brands are using to break through the noise and reach Gen Z both online and out of home. From the world's first digital thrift store on Roblox, to Dove's Reddit page, this week's campaigns make unexpected, yet authentic moves to gain Gen Z's loyalty.
Speaking of unexpected success, the hosts discuss eBay's purchase of Depop, an online reselling platform that owes its fame to Gen Z consumers.
Finally, in the Battle of the Brands, dating app giants, Hinge and Tinder, fight for Gen Z's attention. Jackson and Elise debate which brand is addressing Gen Z's issues with dating better.
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This student-produced podcast is opinions and commentary and does not reflect the views of any organization. Any opinions presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. Unless specifically stated otherwise, The Agency does not endorse, approve, or certify any information, product, process, service, or organization presented or mentioned in this Podcast.
© The Agency 2025 All Rights Reserved
You may not reproduce, distribute or modify this Podcast without written permission.