.png)
AdSpace by The Agency
AdSpace by The Agency is a weekly podcast hosted by Gen Z advertising experts Elise Heidrick and Jackson Engle. Each episode, we break down the most buzzworthy campaigns, social trends, and advertising news through a fresh, youthful lens. Our sharp analysis, authentic debates and audience research provide insight into how Gen Z reacts to the creative strategies shaping the advertising industry today.
This student-produced podcast is opinions and commentary and does not reflect the views of any organization. The views expressed by guests are their own and do not necessarily reflect the opinions of the hosts or the podcast. Any opinions presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, The Agency does not endorse, approve, or certify any information, product, process, service, or organization presented or mentioned in this Podcast.
© The Agency 2025 All Rights Reserved
You may not reproduce, distribute or modify this Podcast without written permission.
AdSpace by The Agency
Gen Z Doesn't Want Ads, They Want Art
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
For our very first audio/video episode, Elise and Jackson dive into ads that feel like cinema. From Adidas’ “Superstar” campaign to Saucony’s “The Runners” film and H&M’s ode to New York style, clever brands are moving from quick, social-friendly spots to long-form, artful stories that sell culture, not just a product. These are the cinematic campaigns sticking with Gen Z; Jackson and Elise unpack exactly why.
In Battle of the Brands, two unexpected brand collabs go head-to-head to see who nailed the brief better.
And for the Three-Minute Meeting, the hosts develop a strategy for Kansas City vintage shop Hula Hoop Vintage to turn their social media buzz into in-store and online sales.
https://www.instagram.com/theagencyku?igsh=aWZ0M3FvZWhubnQy
https://www.youtube.com/@AdSpacebyTheAgency
This student-produced podcast is opinions and commentary and does not reflect the views of any organization. Any opinions presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. Unless specifically stated otherwise, The Agency does not endorse, approve, or certify any information, product, process, service, or organization presented or mentioned in this Podcast.
© The Agency 2025 All Rights Reserved
You may not reproduce, distribute or modify this Podcast without written permission.