The MarketPlace Code
The podcast that marketplaces every layer of the Walmart ecosystem. Hosted by Michael Lebhar, CEO of SellCord, each episode unpacks the strategies, data, and decisions shaping success inside Walmart’s ecosystem. From marketplace dynamics to in-store expansion, discover how leading brands are breaking barriers, scaling smarter, and redefining retail growth. If you want to go beyond the shelf and understand what truly drives Walmart's performance.
Episodes
3 episodes
Ep. 3 - The New Rules of Walmart Growth: How AI Is Reshaping Retail Performance
Walmart Marketplace search is starting to feel less like typing keywords and more like having a conversation, and that shift can either unlock growth or quietly bury your listings. We dig into what “agentic search” really means for Walmart sell...
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Season 1
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Episode 3
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34:24
Ep. 2 - Marketplace Success: What Top Walmart Sellers Do Differently
Suppliers big in stores often leave money and leverage on the table online. We break down how established 1P brands can use Walmart Marketplace to control pricing, run fast promotions, send external traffic, and unlock data that transforms both...
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29:27
Ep. 1 - Mastering Walmart’s Ecosystem: 1P, 3P, and the Power of Omnichannel
Ready to turn Walmart into your strongest growth channel? We break down exactly how to choose between 1P, DSV, and 3P, why WFS unlocks conversion and rank, and how to use marketplace proof to win store distribution with less risk and more lever...
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24:13