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Dads Talk Data
Two dads. Too much data. Questionable humour.
If you’re into Adobe, data, or just enjoy watching two grown men pretend they have their lives under control - this is your podcast.
Join Kasper Andersen (Accrease) and Casper Noreen Frid (Accutics) as they navigate the wild intersection of Adobe Experience Cloud, data strategy, and the everyday chaos of business-life.
Expect sharp takes, pragmatic insights, and the occasional existential crisis over broken tracking… all generously sprinkled with dad jokes so bad they should probably come with a GDPR warning.
Episodes
16 episodes
Why Marketing Is First to Get Cut
AI isn’t the real problem.Marketing is.In this episode, we talk about a growing trend: Mass layoffs in marketing — driven by AI.But here’s the uncomfortable truth:AI isn’t replacing marketing teams.
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Season 2
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Episode 5
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29:41
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90% of CEOs Don’t Trust Marketing - Why?
Marketing isn’t underperforming.It’s just not trusted.In this episode, we unpack a striking insight: 90% of CEOs don’t trust marketing to report commercial impact.Not because marketing isn’t delivering resul...
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Season 2
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Episode 4
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24:37
Why Losing Your Best People Might Be a Good Sign
In this episode, we dig into one of the most honest conversations in consulting: what does it really mean to build a great team when the talent pool is small, the tools are niche, and your best people are always in demand?We talk about:<...
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Season 2
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Episode 3
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27:33
What Are the 3 Moves Winning Companies Make?
Most companies don’t have a data problem — they have a trust problem.In this episode, we break down a simple leadership framework we’re seeing across enterprises that are winning right now:Align data to business out...
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Season 2
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Episode 2
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33:21
Season 2: What Did We Learn So Far?
We’re back — welcome to Season 2.In this kickoff episode, we reflect on what we learned from Season 1: why most podcasts die before episode 3 (and how we cheated the odds), what we’re changing in our recording setup, and why publishing c...
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Season 2
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Episode 1
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16:42
Can You Be Data-Driven Without the Right Culture?
Being data-driven isn’t about tools, dashboards, or technology stacks.In this episode, we talk about data culture — and why people, leadership, and shared understanding matter more than any platform. We discuss what successful dat...
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Season 1
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Episode 10
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15:09
Can Adobe Mix Modeler Fix Broken Attribution?
Roughly half of marketing activity can’t be tracked properly — yet we still argue about attribution models.In this episode, we talk about Adobe Mix Modeler (AMM) and why marketing mix modeling is suddenly relevant again. Not as a ...
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Season 1
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Episode 9
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19:33
Guest Episode: Kasper Rasmussen on Shared Data Language & Data Quality
This episode is a K/C-asper overload — in the best way. We’re joined by Kasper Rasmussen, co-founder of Accutics, to unpack a concept that sounds fluffy… until you realize it’s the missing ingredient behind almost every “data-driv...
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Season 1
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Episode 8
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38:18
Should Every Company Really Aim for 1-to-1 Personalization?
In this episode, we unpack one of the most misunderstood words in modern marketing: maturity.Based on real-world insights from an Adobe Target event, we talk about why most organizations are stuck at “one-to-many” personalization ...
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Season 1
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Episode 7
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14:56
Marketing ROI Is Broken - Fix the Formula
In this episode, we take on one of marketing’s most uncomfortable topics: ROI — and why the way we calculate it is fundamentally broken.We talk about why marketing numbers get recalculated (or quietly dismissed) the moment they hi...
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Season 1
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Episode 6
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16:48
CMO Edition: Hurry Up Slowly - Frederik Grønlund Scholten (TV2)
In this longer CMO edition, we’re joined by Frederik Grønlund Scholten, CMO (VP Marketing) at TV 2 Denmark, to talk about what actually matters when you step into a new CMO role.We dig into why the first 90 days shouldn’t b...
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Season 1
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Episode 5
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49:06
From Web Analytics to Experience Analytics: Migration or Transformation?
In this episode, we explore the shift from “web analytics” to what we’re calling experience analytics - and why moving from Adobe Analytics to Customer Journey Analytics (CJA) shouldn’t be treated as a simple one-to-one migration.<...
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Season 1
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Episode 4
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17:58
Gold In, Gold Out: It’s Time to Change the Data Narrative
In this episode, we challenge one of the most overused (and unhelpful) phrases in data: “garbage in, garbage out.”We talk about how a negative data narrative can actually sabotage data-driven ambitions, and why constantly focusi...
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Season 1
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Episode 3
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13:55
Why Bad Data Ruins Good AI
In this episode, we dive into Adobe’s new AI agents in Customer Journey Analytics and what they actually mean for businesses - beyond the hype.We talk about how AI agents can democratize analytics, automate reporting, and free up time fo...
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Season 1
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Episode 2
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23:34
Data Wars: When Everyone Is Right - and the Business Still Loses
Why do different teams in the same company end up with different “truths” in the data - and why does it turn into a political battle?In this episode, we unpack “data wars”: the clash between optimization truth (marketing perform...
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Season 1
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Episode 1
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23:42