Buddy Study Podcast
Buddy Study Podcast is a weekly study group style podcast for insurance professionals and financial planners focused on Long-Term Care Insurance (LTCi) for both individual and group benefits.
Each episode is designed to help advisors better understand the complexities of LTC planning, stay current on products, and improve their sales and advisory process. Whether you’re new to LTCi or a seasoned specialist, Buddy Study Podcast delivers practical insights you can apply immediately.
What you’ll hear on the show:
- Deep-dives into individual and group LTCi sales strategies
- Case studies and real-world planning scenarios
- Conversations with top LTCi specialists and industry leaders
- Product and underwriting updates directly from insurance carriers
- Best practices to help you become more efficient, confident, and informed when advising clients
The podcast is an extension of the popular Buddy Study Groups, a free, community-driven educational experience open to all financial professionals.
🗓 Weekly Study Group Schedule
- Individual LTCi Study Group: Tuesdays at 1 PM PT - https://www.addevent.com/event/Il19620844
- Group LTCi Study Group: Thursdays at 1 PM PT - https://www.addevent.com/event/vs19612672
There is no membership fee to participate. Our goal is simple: help insurance professionals better serve their clients by mastering long-term care planning.
If you work with individuals, employers, or associations and want to stay up to date in the LTCi and group benefits space this podcast is for you.
Buddy Study Podcast
Navigating the Self-Funding Objection
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Self-funding long-term care sounds simple until you run the numbers. Learn how to handle this common LTCi objection with confidence.
Many clients say, “I’ll just self-fund long-term care.” But what does that really mean and how should advisors respond?
In this episode of the Buddy Study Podcast, we unpack what self-funding really means, why it’s one of the most common objections in long-term care planning, and how advisors can approach the conversation with clarity, confidence, and education without pressure or fear-based selling.
This is not about pushing products. It’s about helping clients understand risk, planning, strategy, and financial reality.
We explore:
- Why “self-funding” is often a default assumption, not a true strategy
- The difference between having assets and having a plan
- How to reframe the conversation around risk management vs. asset management
- When self-funding can make sense and when it creates long-term exposure
- How to guide clients through long-term care planning in a non-adversarial, advisory way
- The role of education, structure, and planning in LTC conversations
- Why long-term care planning is not just a financial decision, it’s a family, care, and logistics decision
This episode is designed to help advisors:
- Communicate more clearly with clients
- Handle objections with confidence
- Lead planning conversations instead of reacting to resistance
- Shift from “selling insurance” to strategic long-term care planning
📅 Join the Weekly Buddy Study Groups
This podcast is an extension of the Buddy Study Groups, a free educational community for financial professionals.
Weekly Calls:
Individual LTCi Study Group: Tuesdays at 1 PM PT
Add to Calendar 👉 https://www.addevent.com/event/Il19620844
Group LTCi Study Group: Thursdays at 1 PM PT
Add to Calendar 👉 https://www.addevent.com/event/vs19612672
No membership fee. Just education, collaboration, and better planning strategies.
🔎 About Buddy Study Podcast
The Buddy Study Podcast helps insurance professionals and financial planners master Long-Term Care Insurance through case studies, expert interviews, and carrier product updates. Our goal is to help advisors become more confident, efficient, and knowledgeable when helping clients plan for long-term care.