In the EllaMents with Alishia Egenhoff
In the EllaMents is a podcast for women and mompreneurs who are building a business while navigating real life, motherhood, mindset, and marketing, included.
Hosted by Alishia Egenhoff, digital ads strategist and founder of Social EllaMents Marketing, each episode offers honest conversations about marketing strategy, entrepreneurship, and the seasons of business growth that don’t always get talked about. From simplifying digital marketing and building sustainable systems, to confidence, clarity, and finding your rhythm instead of chasing balance, this podcast meets you where you are.
If you’ve ever felt overwhelmed by marketing, unsure of your next step, or like everyone else has it figured out except you, In the EllaMents is here to help you feel supported, encouraged, and grounded. You’ll walk away with practical insights, a clearer perspective, and the reassurance that you don’t have to do this perfectly to build something meaningful.
Episodes
13 episodes
Should You Let AI Run Your Marketing? When to Use It and When to Keep Control
AI is everywhere. And honestly? It's getting hard to ignore.Meta wants you to use Advantage+. Google's pushing Performance Max. ChatGPT is practically writing everyone's social captions at this point.And look, I use AI too. But he...
Toddlers vs. Teens: What Nobody Tells You About Building a Business as a Mom (Real Schedules from Two Different Seasons) with Alysha Sanford
Ever wonder how other moms actually fit business into their lives? Like, the real version with toddler meltdowns, school pickups, and zero time to meal plan?Today I'm talking with Alysha Sanford, a brand photographer who's building her b...
Organic OR Paid Marketing? Why That's the Wrong Question to Ask
Do I really need to run ads? Can't I just grow organically?If you've asked yourself these questions, I need to tell you something: you're asking the wrong question.Because here's what I've learned after years of running ads for cl...
What One Videographer's Rebrand Can Teach You About Knowing When to Change with Sierra of Caravan Content
Sometimes the best business decisions come from the hardest moments.Sierra, founder of Caravan Content, was fully booked, working seven days a week, and completely burnt out. On paper, her business looked successful. But something wasn't...
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When Burnout Hits: Why Taking a Break Could Be the Best Thing for Your Business
If you're feeling stuck on the hamster wheel, exhausted but afraid to stop, or convinced that everything will fall apart if you take your foot off the gas—this episode is for you.I'm sharing my own messy journey with burnout as a work-fr...
Profit First for Small Business Owners: How to Pay Yourself Consistently and Never Fear Tax Season Again
Can we talk about something that might not sound exciting but honestly affects almost everything in your business? Your numbers.If you're making good money but have no idea where it's going, or if you're constantly guessing whether you c...
Setting Boundaries Without Guilt (And Why Protecting Your Peace Matters)
Setting boundaries in business sounds simple until guilt, fear, and old habits show up.In this episode of In the EllaMents, I’m talking about why boundaries feel so personal for so many women in business, especially those of us ...
How Do You Know When You’re Too Busy to Take On More Client Work?
How do you actually know when you’re too busy to take on more client work?This episode came directly from a question someone asked me recently, and honestly, it caught me off guard. Not because I don’t think about capacity, but ...
My Honest Marketing Predictions for 2026 (What Actually Matters Moving Forward)
As we move into 2026, I’ve been feeling reflective — not in a “new year, new strategy” way, but in a quieter, more intentional one.In this episode, I’m sharing my honest marketing predictions for 2026 — not from a place of having everyth...
When Marketing Feels Heavy (And You’re Not Sure Where to Start)
If marketing feels heavy right now — not confusing, not complicated, just overwhelming — I recorded this episode with you in mind.I talk about why marketing can start to feel like too much even when you’re capable, experienced, or feel l...
Why Doing Everything Still Isn’t Working (And What to Focus On Instead)
If you feel like you’re constantly doing all the things — working, parenting, managing a household, trying to grow a business — and still feel behind, this episode is for you.For a long time, I thought doing everything at once w...
The Heart Behind It All: When the Path You Planned Changes Unexpectedly
There are seasons in life where everything you thought was certain suddenly changes.This is a conversation about loss, redirection, and what happens when the career you thought you’d have unexpectedly ends. I share how a painful season l...
Trailer | In the EllaMents — A Podcast for Women Building Businesses in Real Life
Welcome to In the EllaMents — a podcast for women and mompreneurs navigating marketing, motherhood, and the realities of building a business in real life.Hosted by Alishia Egenhoff, digital ads strategist, marketing consultant, ...