86 | No mo CMO. What really happens when you align with Sales.

Sales and marketing alignment. We all talk about it. Someone’s finally gone and done it. Wrap your ears around this episode where we wrap our heads around a game-changing new commercial model from Jeff Lowe. Yes, SMART Technologies have gone where others fear to tread and smooshed their sales and marketing tribes into one big, happy, customer-focused fam. It’s so simple, but why is it so scary?

Hear Jeff share it all: How changing 235 people's job titles can make things angsty. How long it took before they knew they hadn’t made a huge mistake – and how can you make it actually work in practice?