The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
Podcasting since 2019 • 132 episodes
The Tech Marketing Podcast
Latest Episodes
126 | Bridging sales, psychology and martech efficacy
Ksenia Ruffell, EMEA Head of Marketing for IDeaS Revenue Solutions, joins us on the podcast, to explore the evolving MarTech landscape and its impact on B2B marketing. Ksenia shares her unique career journey from a background in bi...
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23:56
125 | Scaling the partnership pyramid with ops, product, sales and marketing
Navigating the complex ecosystem of tech alliances.This week on The Tech Marketing Podcast we welcome Mike Smythe, Global Tech Alliances Marketing at Checkmarx, as he shares his expertise on building successful tech partnerships.
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Episode 125
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45:12
124 | Unearthing the gold mine of B2B data
Welcome Alex Lakin, Biddable Director at Encore, and fellow Twogetherer Michele Reale, Executive Media Director, as they dive into the world of B2B customer data. Listen to the episode below and take away insights on themes includin...
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Episode 124
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28:39
123 | The tech titans' partnership that saved rhinos
This week on The Tech Marketing Podcast we invite David Evert, currently CRO at WeGo Golf and former channel chief and strategic alliances leader. David shares his inspiring story that brings together the technology, creativity and collaboratio...
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Episode 123
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56:56
122 | Mastering stakeholder alignment in the channel
From resistance to alignment, unifying diverse stakeholders.Jon is joined this week by channel expert Karen Hartsell, Senior Director, Global Partner Programs & Success at Cradlepoint, alongside Amanda Fitzgerald, Head of Glob...
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Episode 122
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39:17