The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
The Tech Marketing Podcast
35 | Sales & Marketing Alignment
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In today’s episode, Jon & Harry are joined by Drift’s Partnership Director & Founder of Sales Confidence, James Ski, to discuss the importance and the power of sales and marketing alignment.
There is so much that marketing and sales can learn from one another, there is a wealth of data and insight from both teams that is not being used to paint the full picture.
How can we bring these two sides of the same coin into alignment? Why are salespeople not sitting in on marketers’ meetings?