The Tech Marketing Podcast

42 | Award-finalist case study: Making your brand front of mind

November 12, 2021 Twogether Season 2 Episode 42
42 | Award-finalist case study: Making your brand front of mind
The Tech Marketing Podcast
More Info
The Tech Marketing Podcast
42 | Award-finalist case study: Making your brand front of mind
Nov 12, 2021 Season 2 Episode 42
Twogether

How do you make your brand front of mind in a crowded marketplace? And how should your actions differ if you’re a new entrant or an established player? We hear about the strategies Stefy and her media team use to achieve this differentiation. And how recent success with AVEVA has led to a nomination for ‘Best Brand Initiative’ at the B2B Marketing Awards.

Show Notes

How do you make your brand front of mind in a crowded marketplace? And how should your actions differ if you’re a new entrant or an established player? We hear about the strategies Stefy and her media team use to achieve this differentiation. And how recent success with AVEVA has led to a nomination for ‘Best Brand Initiative’ at the B2B Marketing Awards.