The Tech Marketing Podcast
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The Tech Marketing Podcast
128 | Growth Marketing: Where ABM and Demand meet
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Cat Dutton, VP of Global Growth Marketing at Pegasystems takes centre stage to share her wealth of experience, including leadership roles at major B2B tech companies like Fujitsu and Atos.
The first part of two episodes, this conversation dives into Cat's background and Pega's strategic approach to growth marketing, by blending ABM and demand generation.
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