Born on a Sailboat — Windsurfer Soap

“Born on a Sailboat — Windsurfer Soap”

Hey, its Bob. 

Windsurfer Soap has one of my favorite origin stories in our whole lineup. Our America’s Cup sailboat racing team needed a soap that could do something no conventional soap can do: lather and rinse in saltwater, with minimal freshwater, in about a third of the time of a normal shower. On a racing deck, you don’t have time or unlimited fresh water. But you still need to be clean — strip the sunscreen, strip the sweat, actually clean up and go.

We built Windsurfer around a pure lime and citrus Castile formula. No sulfates. No synthetic anything. Pure soap chemistry that creates enough natural lather to work in both fresh and saltwater, rinses lightning fast, and leaves skin invigorated and clean without stripping it.

What happened next was funny. The sailing crowd loved it — obviously. But then the runners started finding it because it strips sweat and sunscreen without stripping skin. Then the swimmers, because it removes chlorine buildup better than anything they’d tried. Then the hikers, the cyclists, the gym crowd. Anyone who works hard, gets genuinely dirty, and wants a soap that keeps up without wrecking their skin.

It’s one of Keys’ original four products. More than two decades later, it still has a cult following that keeps growing.

Work hard. Rinse fast. Smell great. Find Windsurfer Soap at keyspure.com.

Transcript

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Born on a Sailboat, Windsurfer Soap. Hey it's Bob. Windsurfer Soap has one of my favorite origin stories in our whole lineup. Our America's Cup sailboat racing team needed a soap that could do something no conventional soap can do. Lather and rinse in salt water with minimal fresh water in about a third of the time of a normal shower. On a racing deck, you don't have time or unlimited fresh water, but you still need to be clean. Strip the sunscreen, strip the sweat, actually clean up and go. We built windsurfer around a pure lime and citrus castile formula, no sulfates, no synthetic anything. Pure soap chemistry that creates enough natural lather to work in both fresh and salt water, rinses lightning fast, and leaves skin invigorated and clean without stripping it. What happened next was funny. The sailing crowd loved it, obviously, but then the runners started finding it because it strips sweat and sunscreen without stripping skin. Then the swimmers because it removes chlorine buildup better than anything they'd tried. Then the hikers, the cyclists, the gym crowd. Anyone who works hard, gets genuinely dirty, and wants a soap that keeps up without wrecking their skin. It's one of Key's original four products. More than two decades later, it still has a cult following that keeps growing. Work hard, rinse fast, smell great. Find Winsurfersoap at Keyspure.com.