Media Monitor
Media Monitor is a data-led podcast unpacking what’s really happening across advertising, media, and consumer behavior—and what it means next.
Hosted by Sean Wright and Kelly Sweeney from Guideline.ai, the show breaks down the signals behind the headlines: ad spend shifts, market trends, economic pressure points, and emerging opportunities shaping the media ecosystem.
Each episode translates complex data into clear insight, helping brands, agencies, and decision-makers cut through noise, reduce uncertainty, and make smarter strategic calls.
If media is changing faster than ever, Media Monitor helps you understand why, how, and what to watch next.
Media Monitor
Latest Episodes
Ep 23: NBA Finals, Fox + Roku & World Cup Ads: The Biggest Media Stories This Week
Sports, streaming, and advertising continue to reshape the media landscape—and this week delivered plenty to discuss.In this episode of Media Monitor, Kelly and Sean introduce a new weekly headlines segment before diving into Guideli...
Ep 22: How The New York Times Is Winning in Advertising (While Everyone Else Struggles)
Most media companies are fighting declining advertising revenue.The New York Times is moving in the opposite direction.In this episode of Media Monitor, Kelly and Sean launch a new deep-dive series by examining on...
Ep 21: AI, IPOs & Advertising: What Happens When AI Giants Go Public?
AI continues to dominate headlines—but is the advertising industry becoming more cautious?In this episode of Media Monitor, Kelly and Sean examine a series of major developments shaping the future of artificial intelligence and...
Ep 20: NFL Advertising Hits Record Highs: What’s Driving Nearly $6 Billion in Revenue?
The NFL continues to dominate live sports advertising.In this episode, Kelly and Sean break down Guideline’s latest NFL Advertising Report, examining the trends, categories, teams, and schedule changes shaping one of the most v...
Ep 19: Why Publicis Bought LiveRamp — Identity Data, AI & the Future of Advertising
Publicis just made one of the biggest advertising acquisitions in years — purchasing identity platform LiveRamp in a $2.54 billion all-cash deal.But this story is much bigger than a merger announcement.In this episode, Kelly and ...