Media Monitor
Media Monitor is a data-led podcast unpacking what’s really happening across advertising, media, and consumer behavior—and what it means next.
Hosted by Sean Wright and Kelly Sweeney from Guideline.ai, the show breaks down the signals behind the headlines: ad spend shifts, market trends, economic pressure points, and emerging opportunities shaping the media ecosystem.
Each episode translates complex data into clear insight, helping brands, agencies, and decision-makers cut through noise, reduce uncertainty, and make smarter strategic calls.
If media is changing faster than ever, Media Monitor helps you understand why, how, and what to watch next.
Media Monitor
Latest Episodes
Programmatic Advertising Part 2: SSP Trends, CTV Growth, and What Q1 Data Shows
In part two of their programmatic advertising series, Kelly and Sean shift from the demand side to the supply side, breaking down what SSPs are, how they function, and what the latest Q1 data says about where programmatic is heading.They...
Retail Media Networks Explained: Why Amazon, Walmart & Uber Are Winning Ad Dollars
Retail media networks have quietly become one of the most important forces in advertising.In this episode, Kelly and Sean break down what retail media actually is, why it’s growing, and where it may be heading next.<...
Meta & YouTube Lawsuit: Will Social Media Finally Face Consequences?
A recent jury verdict against Meta and Google has reignited a long-running debate: are social media platforms simply hosting content, or are they designed in ways that can cause harm?In this episode, Kelly and Sean break down the case, t...
Ep 11: How Oil, LNG, and Unemployment Impact Ad Spend (What to Watch in 2026)
Economic headlines are everywhere—but how do they actually impact advertising?In this episode, Kelly and Sean unpack three key indicators—oil prices, liquid natural gas (LNG), and unemployment—and explain how each one connects to ad spen...
Ep 10: TV vs Streaming in 2025: Cord Cutting, Live Sports Growth, and What’s Next for 2026
Six years after COVID reshaped media consumption, the TV industry is still adjusting to the changes that followed. In this episode, Kelly and Sean walk through how the balance between linear TV and streaming flipped, what has happened since, an...