Selling Signals - the Data Monetisation Podcast
Selling Signals is the podcast for anyone building, selling, or buying data, with a focus on commercialising data in the investor ecosystem.
Each episode brings together industry insiders to share real, first-hand experience from the front lines of data sales. We unpack what actually works when turning raw data into revenue, whilst exploring other data buying silos to break down the walls between them.
Selling Signals delivers practical lessons to help data teams sell better and build stronger, more commercial data businesses.
Selling Signals - the Data Monetisation Podcast
Ed Lavery: Selling Alternative Data Across Funds and Corporates
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In this episode of Selling Signals, we’re joined by Ed Lavery, who previously built and scaled investor data sales businesses at Similarweb and Placer.ai. Ed draws on his experience commercialising complex behavioural datasets to hedge funds, asset managers, and corporate buyers, offering a rare perspective on how data products succeed across different markets.
We discuss how alternative data vendors can identify genuine “white spaces” in the investment ecosystem, why selling data to corporates often requires a fundamentally different strategy than selling to funds, and how investment approaches have evolved beyond simply “calling the quarter.” Ed brings a thoughtful, highly practical view on what it takes to turn complex datasets into repeatable revenue.
This episode is essential listening for anyone navigating data monetisation across financial services and corporate markets.