Selling Signals - the Data Monetisation Podcast
Selling Signals is the podcast for anyone building, selling, or buying data, with a focus on commercialising data in the investor ecosystem.
Each episode brings together industry insiders to share real, first-hand experience from the front lines of data sales. We unpack what actually works when turning raw data into revenue, whilst exploring other data buying silos to break down the walls between them.
Selling Signals delivers practical lessons to help data teams sell better and build stronger, more commercial data businesses.
Selling Signals - the Data Monetisation Podcast
Lauren Ambrose: Monetising Exhaust Data
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In this episode of Selling Signals, we’re joined by Lauren Ambrose, Business Development Director at Snoop. Before joining Snoop, Lauren spent nearly a decade at PitchBook and later worked at Ascential, giving her a rare view of how data is commercialised across very different organisational settings.
We discuss how PitchBook became embedded in private market workflows and how different the challenge becomes when you’re building a new revenue line from exhaust data inside a consumer-facing business. Lauren also shares how Snoop’s UK consumer spending data can be positioned not only to investors, but also to adjacent markets such as advertising.
This episode is essential listening for anyone breaking into new data markets, prioritising early buyers or trying to sell one dataset across multiple use cases.