The Business of Better
The Business of Better explores how the most compelling wellness brands are built by understanding human behavior. In a crowded wellness market, growth isn’t about doing more - it’s about understanding better. This podcast dives into the psychology of customer experience and the real challenges founders face as they build brands people actually stay loyal to.
Your host, Leah Babroudi, is a lifelong enthusiast of consumable wellness and the science behind it. She studies functional compounds, holds a bachelor's degree in plant biology, and previously hosted an alternative wellness podcast.
Today, Leah brings her background to a more business-focused lens, working in the customer experience field and studying how consumer behavior, feedback, and expectations shape successful wellness brands.
The Business of Better
Latest Episodes
She healed endometriosis naturally — and built a product around it | AAYU Science
Smita suffered from excruciating endometriosis pain. After being told the "cure" was stopping her menstruation, she decided to find another way.She discovered a natural protocol that eliminated her endometriosis — and went on to have a d...
Alcohol Alternatives That Actually Help You Relax | Osia
Most people don’t actually crave alcohol… they crave a shift in how they feel.After a long day, it’s about unwinding, quieting the mind, and feeling more relaxed, present, and connected. But more and more people are starting to re...
How to Stop Sugar Cravings Instantly (Without Willpower) | CraveX
Why are sugar cravings so hard to control — even when you know better?Sugar cravings are one of the hardest habits to break. Most people know they should cut back, but when that craving hits, logic goes out the window — and suddenly one ...
High Caffeine Without Jitters or Crash (Smooth Energy Explained) | Zest Tea
If your caffeine gives you energy… but makes you feel worse after, you’re not alone.I got to a point where my usual beverage of choice wasn't making me feel better… it was making me feel worse.Jitters. Crashes. Digestive is...
How to Influence Buying Decisions Without Manipulation | Chelsea Burns
Most founders think customers buy based on logic.They don’t.In this episode, we break down what actually drives buying decisions - and why up to 95% of them happen below conscious awareness.I’m joined by Chelsea Burns