The Business of Better
The Business of Better explores how the most compelling wellness brands are built by understanding human behavior. In a crowded wellness market, growth isn’t about doing more - it’s about understanding better. This podcast dives into the psychology of customer experience and the real challenges founders face as they build brands people actually stay loyal to.
Your host, Leah Babroudi, is a lifelong enthusiast of consumable wellness and the science behind it. She studies functional compounds, holds a bachelor's degree in plant biology, and previously hosted an alternative wellness podcast.
Today, Leah brings her background to a more business-focused lens, working in the customer experience field and studying how consumer behavior, feedback, and expectations shape successful wellness brands.
The Business of Better
Introduction
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Welcome to The Business of Better, the wellness podcast built on one truth:
Brands win when they deeply understand their customers.
We break down how wellness CPG companies shape their products, messaging, and retention strategies around the humans they serve.
Each episode uncovers the customer journey and what brands are doing to deliver unforgettable experiences, earn trust, and turn buyers into raving fans.