The Business of Better
The Business of Better explores how the most compelling wellness brands are built by understanding human behavior. In a crowded wellness market, growth isn’t about doing more - it’s about understanding better. This podcast dives into the psychology of customer experience and the real challenges founders face as they build brands people actually stay loyal to.
Your host, Leah Babroudi, is a lifelong enthusiast of consumable wellness and the science behind it. She studies functional compounds, holds a bachelor's degree in plant biology, and previously hosted an alternative wellness podcast.
Today, Leah brings her background to a more business-focused lens, working in the customer experience field and studying how consumer behavior, feedback, and expectations shape successful wellness brands.
The Business of Better
A Healthier Alternative to Nicotine & Energy Drinks | Nectr Energy
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Nicotine and energy drinks promise focus and drive - but at what cost?
In this episode, I’m joined by NECTR co-founders Oskar Klaveback, Jared Martin, and Brett Martin to break down a healthier alternative for people who want clean energy, calm focus, and control over their habits - without the crash, jitters, or dependency.
They share powerful stories of customers who had been addicted to nicotine and stimulants for decades and were able to quit using NECTR, offering real insight into what helps people break long-standing habit loops.
We also talk about why so many people rely on stimulants in the first place, what supports sustainable energy and focus, and how NECTR fits into the broader shift toward healthier habits and more intentional, nervous-system-friendly performance.
If you enjoyed this episode, feel free to share it with someone who’s been looking for a healthier approach to energy.