The Business of Better
The Business of Better explores how the most compelling wellness brands are built by understanding human behavior. In a crowded wellness market, growth isn’t about doing more - it’s about understanding better. This podcast dives into the psychology of customer experience and the real challenges founders face as they build brands people actually stay loyal to.
Your host, Leah Babroudi, is a lifelong enthusiast of consumable wellness and the science behind it. She studies functional compounds, holds a bachelor's degree in plant biology, and previously hosted an alternative wellness podcast.
Today, Leah brings her background to a more business-focused lens, working in the customer experience field and studying how consumer behavior, feedback, and expectations shape successful wellness brands.
The Business of Better
Why Personal Branding Wins in Gluten-Free Snacks | Julia's Faves
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
What happens when a founder turns a personal health challenge into a brand that customers deeply trust?
In this episode, I sit down with Julia Giatrelis, founder of Julia’s Faves and the movement Gluten Freedom for All. After being diagnosed with Celiac disease, Julia experienced firsthand how stressful and overwhelming it was to find safe, enjoyable gluten-free snacks. Instead of accepting the frustration, she decided to change it.
What began as a personal struggle evolved into a mission-driven brand designed to give the gluten-free community more options — and peace of mind.
We discuss how her product offering has been shaped (and continues to evolve) through actively listening to customer feedback, and why leaning into personal branding became a powerful strategy for building trust and connection in a sensitive category like gluten-free foods.
Learn more about Julia’s Faves here:
Website: https://glutenfreedomforall.com/