The Business of Better
The Business of Better explores how the most compelling wellness brands are built by understanding human behavior. In a crowded wellness market, growth isn’t about doing more - it’s about understanding better. This podcast dives into the psychology of customer experience and the real challenges founders face as they build brands people actually stay loyal to.
Your host, Leah Babroudi, is a lifelong enthusiast of consumable wellness and the science behind it. She studies functional compounds, holds a bachelor's degree in plant biology, and previously hosted an alternative wellness podcast.
Today, Leah brings her background to a more business-focused lens, working in the customer experience field and studying how consumer behavior, feedback, and expectations shape successful wellness brands.
The Business of Better
Most People Don’t Realize What Their Gut Is Actually Controlling | Lylah Health
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Probiotics have become one of the most popular wellness products in the world, but most people still don’t understand how they actually work in the microbiome.
In this episode of The Business of Better, I’m joined by Dr. Bilal Ahmed, cardiologist and co-founder of Lylah Health, a microbiome-focused supplement designed to support both gut and heart health in one daily drink.
Did you know the human body contains more bacterial cells than human cells? In many ways, we’re less “human” than we think — and more like a complex ecosystem of microbes.
Despite how critical these microbes are to our health, we’re still only beginning to understand how to properly support them.
Many people eat healthy, exercise regularly, and still struggle with health issues that may actually stem from imbalances in the gut microbiome.
So how do we take care of the bacteria that help take care of us?
In this conversation, we explore the science of the microbiome, why gut health is becoming a key frontier in wellness, and what most people still misunderstand about probiotics.