Guest
MacKenzie Ziegler
Mackenzie Ziegler is a cannabis industry veteran with over a decade of experience helping brands navigate complex and highly regulated markets. As a leader at Surfside, she works with retailers and operators across the country to connect data, digital advertising, and real customer behavior into measurable growth. Based in Colorado, Mackenzie supports multi-state operators and emerging markets alike, bringing a practical, data-driven approach to cannabis marketing. She’s also a strong believer in community, helping lead initiatives like Surfside’s “Third Thursday” events, which bring industry professionals together to collaborate, connect, and grow.