Contributors

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Host

Stephen Eigenmann

 Stephen Eigenmann hosts The Canna Connect Show and founded Canna Connect to help Minnesota operators learn, collaborate, and grow together. He brings an approachable style and a focus on practical education, inviting experts and operators to share what works in real life. Stephen curates panels and interviews that turn complex topics like Metrc, compliance, retail operations, cultivation workflows, and finance into simple next steps. His goal is consistent across every event and episode: build community, cut through jargon, and give people clear tools they can use the same week. When he is not on stage or behind the mic, Stephen is connecting partners and spotlighting local success stories. 

https://www.linkedin.com/in/sneigenmann/
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Co-host

Natalie Campion

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Co-host

Spencer Ploessl

 Spencer Ploessl co-hosts The Canna Connect Show and serves as Advisor and Creative Director at Canna Connect. He focuses on turning complex topics like Metrc, compliance, and retail operations into clear, practical steps for Minnesota operators. On stage and behind the scenes, Spencer designs programs, visuals, and run-of-show plans that keep conversations moving and audiences engaged. He works closely with partners and panelists to translate expertise into checklists, training moments, and takeaways that teams can use the same week. From stagecraft and storytelling to brand and content strategy, Spencer’s goal is simple: make learning approachable, build community, and help operators move forward with confidence. 

https://www.linkedin.com/in/spencerploessl/

Guests

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Guest

Betsy Morem, CPA

 Betsy Morem, CPA, helps cannabis operators build finance systems that are clear, compliant, and easy to run. As Co-Founder of Morem & Waller, she focuses on tying Metrc activity to the books, setting simple month-end routines, and choosing a reliable source of truth for inventory. Betsy works with teams to design lightweight internal controls, improve data hygiene, and prepare clean documentation that stands up to audits. Her approach is practical and operator friendly. She translates accounting into checklists, roles, and rhythms that reduce errors, shorten close times, and support better decisions. From launch through growth, Betsy gives teams the confidence to stay accurate and move fast. 

https://www.linkedin.com/in/vogtelizabeth/
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Brad Obermueller

Brad Obermueller is a Grow Rebate Specialist at Center for Energy and Environment, where he works directly with cannabis operators across Minnesota to help them navigate energy efficiency programs and unlock available rebate opportunities.


Focused on supporting microbusinesses within Xcel Energy territory, Brad plays a key role in helping operators make informed decisions around lighting, facility setup, and long-term energy strategy. His work centers on simplifying what can often feel like a complex process, guiding cultivators from early planning stages through project completion.


As Minnesota’s cannabis market continues to develop, Brad has become a trusted resource for operators looking to reduce costs, avoid delays, and build more efficient cultivation environments from the ground up.

https://www.linkedin.com/in/brad-obermueller-62041564/
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Brytany Melville

 Brytany Melville serves as President of Forte, where she partners with cannabis operators to turn complex requirements into straightforward daily practice. She specializes in frontline training, audit-ready inventory management, and building the tools and logs teams need for a reliable plan of record. Brytany’s approach blends operator empathy with measurable controls, helping stores and grows reduce errors, improve purchasing decisions, and stay compliant without slowing down. From staff planning and “train the trainer” programs to simple reporting rhythms, she focuses on habits that hold up when things get busy. 

https://www.linkedin.com/in/brytanymelville/

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Carol Moss

Carol Moss leads the Cannabis Industry Practice Group at Hellmuth & Johnson. She served on the advisory board of the coalition that helped pass Minnesota’s landmark cannabis legalization legislation in 2023 and currently serves on Minnesota’s Office of Cannabis Management’s Cannabis Advisory Council. A founding member of the Minnesota Cannabis Growers Cooperative and Industry Council, Carol represents cannabis and hemp businesses at every stage—from cultivation to retail—providing strategic legal guidance across the supply chain. An experienced litigator, Carol uses her litigation insight to advocate effectively for her clients and to proactively help them avoid costly disputes. She is also a frequent speaker and educator, regularly leading seminars to train lawyers and other professionals navigating the evolving cannabis industry.

https://hjlawfirm.com/minneapolis-attorneys/carol-r-m-moss/

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Cat Seven (Franklin)

 Cat Seven is a cultivation and operations consultant who helps cannabis teams turn Metrc requirements into simple daily habits. She focuses on clean tracking from clone or seed to harvest, barcode discipline that holds up when things get busy, and SOPs that prevent most errors before they start. Cat partners with growers and manufacturers to design audit-ready workflows, choose practical tools, and train staff on the checkpoints that keep data accurate. Her approach is hands on and operator friendly. The goal is clear records, fewer reworks, and a steady rhythm that supports better purchasing, scheduling, and compliance. 

https://www.linkedin.com/in/catherineseven/
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Chris Hanna

Chris Hanna leads a team of sales professionals, ensuring they bring the right products, to the right customer, at the right time. Together, Chris and his team solve complex problems and enable their customers to grow their business. 

https://www.linkedin.com/in/chris-hanna-1575233/
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Guest

Christy Essex

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David Loos

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Drew Emmer

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Ed Wells

Ed Wells is the Vice President of Sales at Cannatrol, where he works closely with cultivators across the country to improve consistency, quality, and efficiency in the drying and curing process.


With a background that spans both emerging and mature cannabis markets, Ed brings a practical, operator-focused perspective to post-harvest. His work centers on helping growers understand how small improvements after harvest can lead to meaningful gains in yield, product quality, and long-term brand consistency.


Ed has spent significant time working with operators in new markets like Minnesota, supporting both home growers and commercial facilities as they build out their processes. Through Cannatrol, he continues to advocate for a more controlled, repeatable approach to drying and curing as the industry evolves.

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Luis Vallestros

 Luis Vallestros is the Director of Retail ID at Metrc, where he helps cannabis retailers build reliable, audit-ready operations. He focuses on the practical side of compliance, from clean data habits and barcode discipline to reporting cadences that small teams can maintain. Luis works directly with operators to translate Metrc requirements into simple steps that improve inventory accuracy, reduce penalties, and support better purchasing decisions. His approach is hands-on and results-driven, giving teams the confidence to move fast while staying compliant. 

https://www.linkedin.com/in/luis-vallesteros-53342aa5/

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Rachelle Gordon

Rachelle Gordon is the editor of GreenState, a cannabis news and lifestyle media outlet. An award-winning cannabis journalist, Emerald Cup judge, and Budist critic, Rachelle began her weed writing journey in 2015. She has been featured in High Times, CannabisNow, Beard Bros, MG, Skunk, and many other industry publications. Rachelle was the recipient of the Cannabis Journalist of the Year award at the 2025 Emjays and the Community Cultivator trophy at the 2024 Women's Canna Awards. She is also the two-time host of the California Cannabis Awards at the California State Fair. Follow Rachelle on Instagram @rachellethewriter

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Scott Moazzen

 Scott Moazzen serves as Managing Partner at StashStock, where he helps operators turn compliance requirements into clean, repeatable inventory workflows. His work centers on RFID and barcode best practices, intake and audit routines, and seed to sale visibility that removes guesswork. Scott partners with cultivation and retail teams to choose a tech stack that fits the size of the operation, reduces manual entry, and surfaces accurate data for purchasing and planning. From harvest to packaging to point of sale, he focuses on simple SOPs and practical coaching so teams can stay audit ready while keeping the workday moving. 

https://www.linkedin.com/in/scottmoazzen/

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Tony Beman

Tony Beman works with the Center for Energy and Environment, supporting cannabis operators across Minnesota as they navigate the complexities of facility design, energy use, and project planning.


Through his work, Tony helps bridge the gap between early-stage ideas and real-world execution, guiding operators through decisions that impact timelines, costs, and long-term efficiency. From lighting and HVAC considerations to site selection and buildout strategy, he brings a practical, solutions-oriented approach to a rapidly evolving industry.


As Minnesota’s cannabis market takes shape, Tony has become a valuable resource for operators looking to better understand how infrastructure and energy planning play a role in building successful, sustainable businesses.

https://www.linkedin.com/in/tony-beman-699b6715/