Guest
Tara Falk
Tara Falk is the Founder of Aim & Fire, a marketing and experiential agency specializing in retail activations, live events, and brand strategy for cannabis, hemp, beverage, and consumer packaged goods companies. She works with emerging and established brands to create authentic customer experiences through trade shows, product launches, and community engagement. A familiar face throughout Minnesota's cannabis industry, Tara has become a trusted resource for businesses looking to build meaningful relationships and grow through experiential marketing. As a returning guest on The Canna Connect Show, she shares insights on cannabis branding, event strategy, and why community continues to be one of the industry's greatest strengths.